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20110928 playmakers industries gamification

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Gamification Workshop at the Start UP Week Europe;

Mission to act for an impact. And having fun. Hands on experience workshop.

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20110928 playmakers industries gamification

  1. 1. Gamifciation workshop – license to bond Epic win strategy 4 creating and activating social capital 10/05/11 Play 4 real Epic Win Strategy Beta
  2. 2. beautiful <ul><li>Are you ready? </li></ul><ul><li>Form groups of 3. </li></ul><ul><li>1 person talks. About his life, job and intentions for this workshop. 1 listens. Shut up and just listen. No yes or no. – Just listen. And 1 draws. A picture of the person who is talking – as a superhero. Name him and give him 3 superpowers. </li></ul>Play 4 real Epic Win Strategy
  3. 3. Bring it back baby <ul><li>@fl9wrider </li></ul><ul><li>[email_address] </li></ul><ul><li>www.traudi.org </li></ul><ul><li>https://www.facebook.com/kreativwirtschaft </li></ul>Play 4 real Epic Win Strategy
  4. 4. WTF <ul><li>coach & consultant </li></ul><ul><li>dreamer & player </li></ul><ul><li>start up: pm i beta (seals) </li></ul><ul><li>playmates we need to love you </li></ul><ul><li>chllng.me </li></ul><ul><li>presente! </li></ul>Play 4 real Epic Win Strategy
  5. 5. Our mission <ul><li>Activating #SocialCapital by playful interactions for increasing your value. </li></ul><ul><li>Social Capital is based on trust & knowledge, shared values & opportunities. </li></ul><ul><li>Social Capital is the only capital that is growing when shared. #Exponentially. </li></ul>Play 4 real Epic Win Strategy
  6. 6. Social Capital <ul><li>Bridging. Connecting bringing together users and stakeholders </li></ul><ul><li>Bonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participation </li></ul><ul><li>Linking. Getting financial fuel creating opportunities </li></ul>Play 4 real Epic Win Strategy
  7. 7. Take a look! <ul><li>http://www.youtube.com/watch?v=CSYxDz22DqY </li></ul>Play 4 real Epic Win Strategy
  8. 8. My goal <ul><li>Stop thinking!!! </li></ul><ul><li>Start playing. Now! </li></ul>Play 4 real Epic Win Strategy
  9. 9. Play 4 real Epic Win Strategy
  10. 10. O círculo mágico de Johan Huizinga Mundo Real <ul><li>Questions </li></ul><ul><li>Fear </li></ul><ul><li>Uncertainty </li></ul><ul><li>Responsbilities </li></ul>Círculo Mágico
  11. 11. Game mechanics Gaming dynamics Game theory Serious games Badgification Game design Social Games
  12. 12. Definition <ul><li>Gamification is: the process </li></ul><ul><li>of using game thinking and </li></ul><ul><li>game mechanics to solve </li></ul><ul><li>problems and engage users </li></ul>Play 4 real Epic Win Strategy
  13. 13. Definition <ul><li>Gamification vs. Gameful </li></ul>Play 4 real Epic Win Strategy
  14. 14. Frequency of Social Gaming <ul><li>On average, 50% of people online between the ages of 18–44 play social games on a daily basis. </li></ul>53% of Smartphone owners play daily 66% of Tablet owners play daily 46% Play daily 54% play daily
  15. 15. Why? <ul><li>Education, </li></ul><ul><li>Entertainment, </li></ul><ul><li>Engagement, </li></ul><ul><li>Exchanging value. </li></ul><ul><li>Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010 </li></ul>Play 4 real Epic Win Strategy
  16. 16. Experience systems Short- and long-term goals Rapid, frequent feedback Other people Rewards for effort Uncertainty
  17. 17. Types of rewards/incentives Status Access Power Stuff
  18. 18. Flow
  19. 19. User/gamer types Achievers (10%) Killers (1%) Socializers (80%) Explorers (9%)
  20. 20. Making the difference <ul><li>1Meaning </li></ul><ul><li>2Mastery </li></ul><ul><li>3Autonomy </li></ul>Play 4 real Epic Win Strategy
  21. 21. Meaning <ul><li>Simon Sinek: ‘How leaders inspire’ </li></ul>Play 4 real Epic Win Strategy
  22. 22. Meaning <ul><li>• Tap personal goals, interests and passions </li></ul><ul><li>• Tap the existing community of interest around your core activity/content </li></ul><ul><li>• Wrap your activity in a visually supported story </li></ul><ul><li>• Beware of messing with social context meanings </li></ul>Play 4 real Epic Win Strategy Deterding, Getting gamification right.
  23. 23. Mastery <ul><li>• Provide interesting challenges </li></ul><ul><li>• Provide goals that are clear, scaffold, paced, and varied </li></ul><ul><li>• Provide juicy feedback </li></ul><ul><li>• Beware of encouraging unintended behaviors </li></ul>Play 4 real Epic Win Strategy Deterding, Getting gamification right.
  24. 24. Autonomy <ul><li>• In productivity contexts: Beware of curbing autonomy </li></ul><ul><li>• In consumer contexts: Beware of devaluing your product </li></ul><ul><li>• Provide a shared digital toy object open for exploration and expression, with starting points </li></ul>Play 4 real Epic Win Strategy Deterding, Getting gamification right.
  25. 25. Pssst <ul><li>It’s the process not the features! </li></ul>Play 4 real Epic Win Strategy
  26. 26. Game design <ul><li>Game design is a process of: </li></ul><ul><li>1Imagine a game 2Define how it works 3Describe the elements that will be part of the game 4Pass this information to the team that will produce the game </li></ul><ul><li>Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006 </li></ul>Play 4 real Epic Win Strategy
  27. 27. Play 4 real Epic Win Strategy
  28. 28. Play 4 real Epic Win Strategy
  29. 29. Reflect <ul><li>Meta . How do I react? How do I approach the challenge. </li></ul><ul><li>Micro . How can I contribute with my daily actions. </li></ul><ul><li>presente! facebook group </li></ul>Play 4 real Epic Win Strategy
  30. 30. Game on <ul><li>Build teams of 5 in 25 sec. </li></ul><ul><li>Get your superhero pictures. </li></ul><ul><li>Focus on your power. </li></ul><ul><li>Feel the strength and support of your partners. </li></ul>Play 4 real Epic Win Strategy
  31. 31. Game on <ul><li>Challenge. Mobilize the school kids to be part of the Education Reform </li></ul><ul><li>Playground. Education referendum in Austria </li></ul><ul><li>Tools. Your superpower and network. </li></ul><ul><li>Mission. Create a gameful campaign and take a concrete action within the next 3 days. </li></ul><ul><li>Reward. Make it happen. </li></ul>Play 4 real Epic Win Strategy
  32. 32. Next step <ul><li>Activating #SocialCapital by playful interactions for increasing your value. </li></ul><ul><li>Social Capital is based on trust & knowledge, shared values & opportunities. </li></ul><ul><li>Social Capital is the only capital that is growing when shared. #Exponentially. </li></ul>Play 4 real Epic Win Strategy
  33. 33. Reflect <ul><li>Meta . How did I react? How did I approach the challenge. </li></ul><ul><li>https:// www.facebook.com/kreativwirtschaft </li></ul><ul><li>Micro . How can I contribute with my daily actions. </li></ul><ul><li>https://www.facebook.com/pages/presente/150193751720589?ref=ts </li></ul>Play 4 real Epic Win Strategy

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