1
“My name is
Alan Barnard…
…and I’m a campaigner”
2
“My name is
Alan Barnard…
…and I make change happen”
3
“My name is
Alan Barnard…
…and I’m a project manager”
4
5
Our discussion tonight
1. Explain the Seven Principles of
Campaigning
2. Discuss how they can be applied to
your project...
6
7
8
ONE
The purpose of any campaign
is to make change happen
9
TWOTo make change
happen you need
permission
10
THREETo get permission you
have to tell a
compelling story
11
FOUR
A compelling story well
structured and planned
creates an emotional response
12
FIVEThe plan changes with
feedback
13
SIXFeedback is the
lifeblood of a
campaign
14
SEVENCampaigns all begin
and end with a clean
whiteboard
15
www.campaignit.com
16
End outcome
17
Cause
End outcome
18
Cause
End outcome
Emotional compulsion
Emotional reason to support
you achieving your outcome
19
Know who gives
you permission to
succeed
20
Who do you have
to get ‘onside’?
Know who gives you
permission to succeed
21
What’s the ‘story’
they have to know
and understand?
HS2 or IC1?
22
23
Tell your story
24
Organise and co-
ordinate your
story-telling
25
26
You don’t operate
in a vacuum
Be flexible, use feedback
27
Build momentum
28
32
33
Alan Barnard
www.campaignit.com
If you care enough about the outcome,
Campaign It!
This presentation was delivered
at an APM event
To find out more about
upcoming events please visit our
website www.apm.or...
How to construct a campaign of communications to achieve support  Alan Barnard
How to construct a campaign of communications to achieve support  Alan Barnard
How to construct a campaign of communications to achieve support  Alan Barnard
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How to construct a campaign of communications to achieve support Alan Barnard

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Alan Barnard, author of “Campaign It” shared how to influence behaviour and achieve the business outcomes that you want. He shared his 10 point plan for campaigning success at the APM People SIG event on 26th June 2014.

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  • 2 mins
    We’re going to spend £50bn on a new railway.
    Do you want it to save 1 minutes off your journey time or be the difference whether you stand up or sit down for the 3 hours of the journey?
  • How to construct a campaign of communications to achieve support Alan Barnard

    1. 1. 1
    2. 2. “My name is Alan Barnard… …and I’m a campaigner” 2
    3. 3. “My name is Alan Barnard… …and I make change happen” 3
    4. 4. “My name is Alan Barnard… …and I’m a project manager” 4
    5. 5. 5 Our discussion tonight 1. Explain the Seven Principles of Campaigning 2. Discuss how they can be applied to your projects 3. Introduce the Campaign It! model
    6. 6. 6
    7. 7. 7
    8. 8. 8 ONE The purpose of any campaign is to make change happen
    9. 9. 9 TWOTo make change happen you need permission
    10. 10. 10 THREETo get permission you have to tell a compelling story
    11. 11. 11 FOUR A compelling story well structured and planned creates an emotional response
    12. 12. 12 FIVEThe plan changes with feedback
    13. 13. 13 SIXFeedback is the lifeblood of a campaign
    14. 14. 14 SEVENCampaigns all begin and end with a clean whiteboard
    15. 15. 15 www.campaignit.com
    16. 16. 16 End outcome
    17. 17. 17 Cause End outcome
    18. 18. 18 Cause End outcome Emotional compulsion Emotional reason to support you achieving your outcome
    19. 19. 19 Know who gives you permission to succeed
    20. 20. 20 Who do you have to get ‘onside’? Know who gives you permission to succeed
    21. 21. 21 What’s the ‘story’ they have to know and understand?
    22. 22. HS2 or IC1? 22
    23. 23. 23 Tell your story
    24. 24. 24 Organise and co- ordinate your story-telling
    25. 25. 25
    26. 26. 26 You don’t operate in a vacuum Be flexible, use feedback
    27. 27. 27 Build momentum
    28. 28. 28
    29. 29. 32
    30. 30. 33 Alan Barnard www.campaignit.com If you care enough about the outcome, Campaign It!
    31. 31. This presentation was delivered at an APM event To find out more about upcoming events please visit our website www.apm.org.uk/events

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