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Influencing the Influencers: Bringing Value to Your Brand

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Here's my talk from CM1 COmmunity Managers conference at CBC today. The commentary is the good part!

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Influencing the Influencers: Bringing Value to Your Brand

  1. 1. Influencing the Influencers: Bringing Value to Your Brand
  2. 2. @CASIESTEWART
  3. 3. Influencer Outreach is Overrated
  4. 4. Find People Who Love Your Brand
  5. 5. Want to improve your brand’s presence?
  6. 6. Want to improve your brand’s presence? BUILD RELATIONSHIPS
  7. 7. Brand+ Shared Experiences = Memories
  8. 8. • True influence drives action, not just awareness • Find passionate people who like/love your brand, get to know them • Create experiences • You want brand advocates not just ‘influencers’ talking
  9. 9. Confusing Influence w/ Audience
  10. 10. Tips for Influencers • Be Honest • BE YOURSELF • Talk about budgets • Trust Your Gut • Don’t Sell Out
  11. 11. Tips for Brands • Do your research • Invest in people • Create positive experiences • Don’t go for the one night stand • Be honest & upfront about budgets and expectations • BUILD RELATIONSHIPS!
  12. 12. @CASIESTEWART on Twitter/Instagram CASIESTEWART.COM CASIE@CASIESTEWART.COM

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