How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
How We Made A Social Media Success Of A Gaming EventSaurabh Pandey
We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
Adam Gausepohl, co-founder and creative director of PopShorts, spoke at the SMX Social Conference in Las Vegas about how brands can make quality Vine content that will engage your audience. He gave examples of brands doing it right, and others who have room for improvement. Finally, he showed how brands can use Vines cross-platform as highly engaging pieces of micro-content.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
Cracking the Code on Social Video Marketing - Presentation by Lucy Greggains, CFO of Unruly at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
The presentation discusses the digital trend- Video Streaming Marketing, how it is impacting the marketing industry and how the brands are ready to exploit it.
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.
You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
In 2018, I was engaged by a digital marketing firm to look into their Live Streaming Page. This is a sample of how I prepare copy for my clients to help them picture where certain text goes.
The mobile video experience: A viewer’s journey from discovery to advocacyData N Charts
This report looks into the factors driving mobile video growth and maps the consumer journey from mobile discovery to advocacy uncovering consumer attitudes towards paid video and the kind of mobile ads they prefer to see.
Better Together: Player + Analytics WebinarBitmovin Inc
Content Owners have so many options when it comes to picking video data products and services. How do you pick the best solution for your needs?
Learn how to analyze and optimize your video experience through Bitmovin Analytics, now automatically enabled across every Bitmovin player instance. Join our webinar to hear from Product and Engineering leaders how to make the most use of video data to optimize your video workflow to deliver the best possible streaming experience for your viewers across any device, all the time.
Watch the full webinar here: https://go.bitmovin.com/watch-player-analytics
Adam Gausepohl, co-founder and creative director of PopShorts, spoke at the SMX Social Conference in Las Vegas about how brands can make quality Vine content that will engage your audience. He gave examples of brands doing it right, and others who have room for improvement. Finally, he showed how brands can use Vines cross-platform as highly engaging pieces of micro-content.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
Cracking the Code on Social Video Marketing - Presentation by Lucy Greggains, CFO of Unruly at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
The presentation discusses the digital trend- Video Streaming Marketing, how it is impacting the marketing industry and how the brands are ready to exploit it.
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.
You can't just "tell" your story anymore. You need to jazz it up. You need to get above the noise of everyone else being a storyteller. How do you do that? Video. This slide presentation provides 5 helpful tips on using video to "add some fight" to your story!
Check out the recorded webinar and a slide-by-slide walkthrough at:
http://blog.limelight.com/2013/02/add-some-fight-into-your-story-with-video/
In 2018, I was engaged by a digital marketing firm to look into their Live Streaming Page. This is a sample of how I prepare copy for my clients to help them picture where certain text goes.
The mobile video experience: A viewer’s journey from discovery to advocacyData N Charts
This report looks into the factors driving mobile video growth and maps the consumer journey from mobile discovery to advocacy uncovering consumer attitudes towards paid video and the kind of mobile ads they prefer to see.
Better Together: Player + Analytics WebinarBitmovin Inc
Content Owners have so many options when it comes to picking video data products and services. How do you pick the best solution for your needs?
Learn how to analyze and optimize your video experience through Bitmovin Analytics, now automatically enabled across every Bitmovin player instance. Join our webinar to hear from Product and Engineering leaders how to make the most use of video data to optimize your video workflow to deliver the best possible streaming experience for your viewers across any device, all the time.
Watch the full webinar here: https://go.bitmovin.com/watch-player-analytics
NetSquared Tech Valley - Digital Engagement in the age of FaceTime, SnapChat,...Tim Sarrantonio
This session will discuss and share examples of how organizations are using email, social media, and video to digitally engage their members and donors. We'll demonstrate how you can use video to tell stories and personally engage with your constituents simply using the camera on your mobile phone.
A 30 minute overview will be followed by a live demonstration of how you can use your own mobile phone to record and send video messages that engage and thank your supporters more personally, face-to-face.
Webcasting - Teleconferencing - Live Streaming 101Scott Stedronsky
http://www.stagerightinc.com/continuing_education/webcasting-101/ We produced an event for meeting planners, production managers and event producers about webcasting, teleconferencing or live streaming. It is everything you need to know about the basics of webcasting.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
GFAR webinar: "The art and science of webcasting and webstreaming"GCARD Conferences
This presentation was used in the GFAR webinar on "The art and science of webcasting and webstreaming"
The announcement blogpost was published here: https://blog.gfar.net/2017/10/05/gfar-webinar-web-casting/
You can find the full recording of this webinar here: https://www.youtube.com/watch?v=bs7IsZQi5zg
We have moved over to the dark side of video communications… Live Streaming. In some ways, I miss the lightside. GoToWebinar, Cisco Event Center and Zoom Webinar were comfortable. They weren’t too expensive and I enjoyed the easy to manage platforms that just felt good.
About one year ago, (March 2016) I wrote an article called “A Simple hack to boost Webinar attendance” which outlined our early results from the switch to live streaming. So much has changed in the last few months. The upside of live streaming today is so incredible USA Today reporter Steve Strauss says “Live streaming is to small business today what video was a few years ago: Important to know, but even more important to jump on”.
Pump up the Volume to the next level
Learn about how to use social media amplification strategies and measure social media reach for your next event. The tools, systems and processes are here now to help you better engage with your audiences in the social spaces they hang out. See how social media is now being taken to the next level. Presented by Tiffany St James, founder of the SoAmpd collaborative and agency Stimulation Ltd. Andrew Lyons co-founder of Ultra Knowledge and Altitude London marketing director and fellow SoAmpd collaborative Peter Kerwood.
Live videos have been on the rise in the past few years. As property marketers, you must know how they can greatly impact your marketing strategy. Learn the ins and outs of live videos to get their full advantage.
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video?
In these slides we cover:
-How to get started with livestreaming.
-How much to budget when you’re building a live video strategy.
-A checklist of equipment you will need.
-How to demonstrate real ROI from live video.
Similar to Creating virtual events worth talking about (20)
In today's dynamic digital landscape, where social media and e-commerce blend seamlessly, Allegro stands as your expert partner in propelling your brand's Gross Merchandise Value (GMV) to new heights.
Our agency specializes in crafting bespoke strategies that intertwine the power of social media with the efficiency of e-commerce, creating a synergy that accelerates growth and maximizes revenue.
Our Deliverables:
Boosted GMV: At the core of our mission is the relentless pursuit of boosting your brand's GMV. We employ innovative tactics and proven methodologies to drive sales and enhance revenue.
Customized Strategies: Every brand is unique, and so are our strategies. Tailored to your specific needs, we create solutions that align with your brand's goals and target audience.
Seamless Integration: We ensure a seamless integration of social media and e-commerce strategies, offering a cohesive and compelling shopping experience for your audience.
Hisense Smartphone want to go market in Indonesia and choose us as the one of their vendor to do viral marketing, create hype, sales growth partner for their Brands
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
2. 70% 62% 56%of people in APAC
have watched live
stream video
of live stream video
consumption occurs
on smartphones
of live stream video
viewing in APAC is
on social platforms
#FastFacts
Source: IAB - Live Video Streaming - A Global Perspective, June 2018
7. 93M
115M
138M
160M
2020 2021 2022 2023
March 2019 Forecast
Feb 2020 Forecast
+18%
+20%
+23%
+25%
How Coronavirus has impacted live
video consumption
34%of millennials say they
are watching more live
videos as a result of
the outbreak
Source: eMarketer - How has the US live video forecast changed, Jan 2020 (includes those who watch live streaming content on any device once per month), Feb 2020
Source: GlobalWebIndex - Coronavirus Findings US & UK; Media Consumption (Release 4), April 2020
8. 62%plan to continue doing
so after the outbreak
Of millennials watching more livestreams today,
Source: GlobalWebIndex - Coronavirus Findings US & UK; Media Consumption (Release 4), April 2020
12. Globally, live stream Tweets have
almost doubled in the last six
months.
Source: Brandwatch, Global, Nov-19 to May-20 (includes mentions of ‘live stream’ variations in Arabic, Bahasa, English, French, Hindi, Italian, Japanese, Mandarin, Portuguese, Spanish, Thai).
14. Conversation
Moderated comments within the
live broadcast (comments can be
disabled if advertiser prefers).
Hearts
Users can ‘show love’ by tapping
the screen to show hearts
throughout the broadcast.
Broadcast
High-quality streaming feed
Live
Broadcast
Experience
15. Home
Happening
Now
Drive live tune-in
from your brand
followers while
they are browsing
the timeline.
Happening Now lets
people on Twitter know
who is broadcasting live
17. Google @Google
We have some big news! The newly
relaunched livestream experience,
powered by 5G is launching Friday.
Set a Reminder to tune in once we’re
#Live
Promoted
#MadebyGoogle
Twitter
Starting in
Set Reminder
Home
Reminder
Card
Turn awareness
into attendance
Boost livestream tune-in
with Set Reminder Cards
which enable users to set
a reminder
18. Get alerted once
the event starts
Reminder
Card
Turn awareness
into attendance
TWITTER
Verizon
Starting now: Verizon PayItForward LIVE
19. Conversation
Curated event timeline, with
the option to build multiple
timelines dedicated to
specific threads, topics, or
interactive Q&As
Video Carousel
Up to 5 videos or streams at once,
experience multiple touchpoint
within the event
Event Description
Includes any links, hashtags,
or key calls to action
Broadcast
High-quality streaming feed
Live
Event
Page
20. How to create events
worth talking about
Ideas and helpful tips to make your virtual
event a success on Twitter
22. • Automotive
• Technology
• Films & Games
• Retail & Fashion
Launches
Launch announcements
still drive significant impact
Home
23. • Concerts
• Live Gaming
• Watch Parties
• Live Q&As
Entertainment
Surprise and delight your
fans with live entertainment
Home
24. Google @Google
We have some big news! The newly
relaunched livestream experience,
powered by 5G is launching Friday.
Set a Reminder to tune in once we’re
#Live
#MadebyGoogle
Twitter
Starting in
Set Reminder
Home
Support
Contribute to the overall
wellbeing of your audience.
• Food
• Health
• Education
• Community
25. How to plan a successful
virtual event on Twitter
Plan beyond
the event
itself
1 2 3 4
Prioritise the
community
Design for
participation
Allow
constraints
to unlock
creativity
26. Plan to activate across
a 3-4 week window
surrounding your event
to achieve best results.
Plan beyond
the event
itself
Pre-Event During Post-Event
Tease Launch Reinforce
• Promoted Video
• Media Polls
• Conversational Card
• Event Reminder
• Branded Emoji
• Spotlight
• First View
• Promoted Trend
• Event Page
• Live Stream
• Branded Emoji
• Promoted Video
• LiveCut Clips
• Moment Recap
• Website Card
7-14 days prior to event Day of Virtual Event 7-14 days post event
27. During this outbreak, it
is critical to consider
how you can give back
to the community.
This doesn’t have to be
monetary, provided the
focus is on helping your
audience.
Prioritise the
community
Home
28. Give your audience the
opportunity to participate
pre, during or post event.
Design for
participation
Home Home
29. Virtual events can include
recorded video in part or
entirely.
Consider how you can
involve people remotely.
Be creative in how you
use Twitter’s features.
Allow
constraints
to unlock
creativity
HomeHome
30. Creating virtual events worth talking
about
LIVE Insights
TwitterLIVE
Planning
Live streaming consumption has
increased significantly on a global
scale, and adoption will continue to
accelerate.
Millennials and Gen-Z are the
audiences fuelling this consumption
growth (two core Twitter audiences in
APAC).
LIVE is what makes Twitter
unique and engagement with
live events has exploded on
Twitter in 2020.
Virtual Event Themes:
- Launches
- Entertainment
- Support
How to plan a virtual event worth talking about:
- Plan beyond the event day itself
- Prioritise the community
- Design for participation
- Allow constraints to unlock creativity
LIVE Broadcast
Live Brand Studio
31. Explore all of the virtual event
examples shared today and more!
32. We can’t wait to see
your virtual events
come to life on Twitter
33. Questions or Feedback?
Please kindly reach out to your Twitter
Client Partners, or email us
at twittertalk@twitter.com.
