This document discusses the costs of livestreaming and provides budget recommendations. It begins by explaining the importance of live content for audiences and brands. It then covers essential planning considerations like content, cadence and distribution before going live. The document presents case studies that demonstrate the real ROI potential of livestreaming, such as increased attendance and subscriptions. Finally, it provides budget recommendations and example packages for livestreaming setups ranging from $1,000 starter kits to $100,000+ professional broadcast systems.

1. How Much Does
Livestreaming Cost?

2. Today we’ll cover:
• How to get started with livestreaming.
• Real ROI case studies.
• How to build a budget for live video.
How Much Does Livestreaming
Cost?

3. Audiences increasingly expect live content
from their favorite brands and performers.
How Much Does Livestreaming Cost?
Livestreaming is a crucial part of the
marketing stack.

4. •75% of readers would rather watch a live
video from a brand than read a blog post.
•85% would watch online vs. on TV if it
meant more behind-the-scenes access.
In a New York Magazine audience poll:

5. Before You Go Live
There are a few things you need to think about
before you can start streaming successfully:
 Content
 Cadence
 Distribution

6. Content
What are you streaming?
• Think about what you’re showing your audience before you go
live.
• Make sure participants are prepped and everyone is aligned
on the video message.
• When it’s live, you only get one shot.

7. Content
What can you stream?
• Internal communications
• Trainings
• Conferences + Speakers
• Creating exclusive content for customers
• Webinars
• How-tos
• Executive fireside chats
• Creating video for social media

8. Cadence
How frequently do you plan on streaming?
Even if you’re only considering streaming for a large annual
event, you can use live video for a variety of scenarios – why not
stream more often?
Livestream streams:
• 2 webinars/month
• 1 all hands/week
• Conferences and events
• Special events in office

9. Distribution
Just because you’re streaming live doesn’t mean you have a
built-in audience.
• Are you streaming to your website or to a social platform?
• Do you have a hashtag to create conversation around your livestream, or a
comment section someone from your team can moderate?
• Are you promoting the stream via email or social so your audience knows
when to tune in and watch?
• Post-event, are you recapping the stream or sending a follow up to viewers?
All of these decisions should be locked in before you go live.

10. Real ROI: Case
Studies

11. Real ROI: Case Studies
Livestreaming unlocks your event to a larger
audience than you could ever possibly reach with
just physical tickets.
Since audiences prefer to watch content live, you’re
also creating an opportunity for built in social
engagement and brand reach.

12. Real ROI: Case Studies
62% of audiences watching a live event will buy a
ticket to attend that event in the future.
When you gate or monetize your live and on-demand content,
you create even more opportunities for return on investment.

13. Social Media Week
Strategy
• 4 global events a year
streamed to ticket holders
and PPV subscribers.
• Stream in-venue across
multiple event locations.
Results
• Better attendee
experience.
• A subscription-driven
business.

14. Social Media Week
“We made a big shift as a business from using
Livestream as a way to reach more people to
leveraging Livestream as a way to monetize our
content. It’s a fundamental part of how we do
business.”
- Toby Daniels, Founder + CEO of Social Media Week

15. Social Media Week
SMW relies on Livestream to grow that monetization:
“Live is such a huge driver in terms of acquiring new
customers and subscribers.
When we have a major event, 75% of our subscribers
sign up in the 90 days before the live event.
Accessing live is important to them.”

16. Champions Centre
Church
Strategy
• Several high-quality
sermon and study
broadcasts per week.
Results
• 20% increase in
traffic.
• 70% of donations
online.

17. Champions Centre
“Quality is the most important part of a successful
broadcast. Numbers are relative.
Whether you’re just starting out with no followers or
you have many, being able to deliver your content
professionally really makes the difference in whether
or not people will come back.”
- Mickey Elliot, Web Developer and Online Campus Media Director at
Champions Centre.

18. EDGESport
Strategy
• Stream a mix of live
and on-demand niche
extreme sports globally.
• Using Livestream and
and an integrated PPV
solution.
Results
• Expanded global
audience.
• Increase in revenue
through subscriptions.

19. EDGESport
“We needed a low cost solution for our rights holders.
We have two Livestream accounts and use the API to
serve video to our portal. We’re focused on growing
our client’s audience and then building revenue
through advertising.”
- Mark De Couteau, EDGESport/WME

20. Budgeting for Live Video

21. The Starter Pack: $1,000
Who Is This For: Individual Content Creators, Students
What You’ll Need:
• Mevo Live Event Kit
• Facebook Account
You’re ready to dip your toe in the livestreaming waters.
You want to stream to Facebook Live and stick to a small budget as proof of
concept.

22. Easy Streaming: $3,000-$5,000
Who Is This For: Education, Non-Profit, Government, Small Houses of
Worship, Small Start-ups
What You’ll Need:
• 2 Mevo Live Event Kits
• Livestream Annual Plan Subscription
• Studio Pro Streaming Software
You’re streaming a small event, meeting, or performance. Your team is looking to
stream your event simultaneously to Livestream and Facebook Live, or use two
Mevos as part of a multi-camera production. You want this video to live on your
website.

23. Pro Streaming: $15,000-$25,000
Who Is This For: Medium-sized Businesses, IT Departments, Growth Marketers,
Large Houses of Worship
Advanced Streaming: $25,000-$70,000
Who Is This For: Fortune2000 Marketers + HR professionals, Fashion and Retail,
Small/Medium Size Agencies
What You’ll Need:
• Mevo Live Event Kit
• Livestream Cloud Subscription
• Onsite Training
Additional Equipment
• Microphones
• Sound Mixer
• Camera
• 1 HD550 Switch + Encode Broadcast Tool

24. Pro Streaming: $15,000-$25,000
Ideal for any organization committed to regular streaming with some tech-savvy staff
members who may already have some A/V equipment.
This package is for monthly all-hands meetings for a medium-size brand with multiple
office locations, a small conference, or house of worship with a large congregation.
Your Livestream Cloud plan provides live embedding on your own channels, password
protection for corporate or targeted streams, and white-labeling.
Advanced Streaming: $25,000-$70,000
This option is for the large enterprise organization who plans to fully integrate live
video into their corporate communications and marketing stack for global internal
communications, product launches or fashion shows, and large-scale events.

25. Elite Streaming: $100,000+
Who Is This For: Fortune 500, Professional Broadcasters, Major Brands
What You’ll Need:
• Full Production Services
• Livestream Cloud Subscription, including:
o Advanced account management
o Audience Engagement
o Lead Capture
o API
o Custom Portal
A custom platform plan provides cloud transcoding and RTMP input, lead
capture, access to our API and custom development for creating live and on-
demand platforms, and professional production services.

26. Recap:
• Audiences demand live video.
• Plan ahead:
 Content
 Cadence
 Distribution
• There is real ROI in live video.
• There is a live video solution for any budget.

27. Questions?
Thank you!
amber.vanmoessner@livestream.com