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Digital Campaign Report
Goviral Indonesia
Campaign Framework
LaunchingPhase 3Phase 2Phase 1
Announcing Hisense as
new Brand through social
media. Create digital
act...
Campaign Activity
Photo Contest
Hisense photo challenge
foto.hisense.id
Forum Hisense
Hisense forum community
forum.hisens...
Campaign Activity
HiContest Finalist
Spreading information
about Hisense Photo
Contest Finalist
#HisenseBaliGRATIS
Hisense...
Campaign Objectives
Conclusion
HiContest competition didn’t reach the campaign objective to spread the world about Hisense...
Hisense Photo Contest
We spread the information about Hisense Photo
Contest on Twitter using Twitter Buzzers, such as
anon...
Hisense Photo Contest Buzz Sample
@DJ_Yasmin | one of Best DJ Of The Year Paranoia
Awards 2013 -Best female DJ oty Paranoi...
Hisense Forum
We spread the information about Hisense Forum
to built an Android Smartphone community and
the objective is ...
Hisense Forum Buzz Sample
@fadjroel | Summa Cum Laude! CEO PT Pedoman
Group @Veritas_LawFirm @PedomanNEWS Komisaris
PT Per...
Click Demography Forum Hisense
http://bit.ly/forumhisense
0
10,000
20,000
30,000
40,000
7864124681,384
4,768
36,644
Indone...
Hisense Social Conditioning
Create content or article about Hisense and
spread the information through online forum.
Campa...
Instagram @HisenseID
Drive people to @HisenseID Instagram Account
page. Objective to increase @HisenseID
Instagram account...
@HisenseID Instagram Buzz Sample
@popokman | a famous celebrity tweet (CelebTweet)
also a creative blogger.
https://twitte...
#HiContest Finalist
Campaign objective is to spread the information
about #HiContest Finalist and drive people to
follow #...
#HiContest Finalist Buzz Sample
@AryMozta | There are details to admire in everything,
and there are stories to tell behin...
Hisense Meme
Campaign objective is to spread the world about
Hisense launching schedule. Campaign strategy is
focusing on ...
Hisense Meme Buzz Sample
@TrollComicIndo | the biggest anonymous twitter
account for meme mania on Twitter.
https://twitte...
Hisense Launching
Create activation called Flash Sale and spread the
information through Trending Topic on Twitter
using #...
Hisense Launching Buzz Sample
@indrabektiasli | TV presenter, Sony Music Singer,
Female Radio Announcer, MC, owner INBEK
E...
Hisense Trending Topic
#HisenseIDQuiz
Tweet: 4,064
Total audience: 1,587,537
Impressions: 64,930
Follower increase: 432
#Y...
Achievement
KPI Achieved
Click delivered:
• Photo Contest - 51,236
• Forum - 106,013
• Instagram - 25,567
• Flash Sale - 2...
Photo Contest KPI Click is not achieved
•Problem occurred because the Ramadhan Session.
•Holiday Session
Exit point delive...
@HisenseID Twitter
Account following statistics
@HisenseID Twitter
Account follower statistics
0
3000
6000
9000
12000
Jan ...
@HisenseID Instagram
Account following statistics
@HisenseID Instagram
Account follower statistics
0
1250
2500
3750
5000
J...
Popularity on SocialBakers
Hisense ranks twentieth (20th) in the popularity
list of Brands in SocialBakers
@BlackBerryID |...
Competitors Analysis
LG G4 Launching
13,397 conversations about #LGG4
generated. Key message about the
advantages of LG G4...
Campaign Cost
Hisense Instagram 9%
IDR 270M
Hisense Forum 35% 5% Contest Finalist
24% Hisense Launch
3% Hisense MemePhoto ...
Goviral Indonesia
Ciputra World One, 
DBS Bank Tower Level 28 
Jl. Prof. Dr. Satrio Kav. 3 - 5 
Jakarta 12940
Phone: 021 2...
a magical effect that can make
your Brands instantly famous
overnight
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Goviral - Hisense Smartphone Campaign Report

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Hisense Smartphone want to go market in Indonesia and choose us as the one of their vendor to do viral marketing, create hype, sales growth partner for their Brands

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Goviral - Hisense Smartphone Campaign Report

  1. 1. Digital Campaign Report Goviral Indonesia
  2. 2. Campaign Framework LaunchingPhase 3Phase 2Phase 1 Announcing Hisense as new Brand through social media. Create digital activation called Hisense Photo Contest Community building at Hisense Forum, main objective is to generate loyalty customers for Hisense Announcing about Hisense Launching schedule with meme materials using #HisenseMeme Create digital activation called Flash Sale and spread opinion to create hype that Hisense smartphone sold out on the launching event.
  3. 3. Campaign Activity Photo Contest Hisense photo challenge foto.hisense.id Forum Hisense Hisense forum community forum.hisense.id Instagram Hisense Pic of the day instagram.com/hisenseid
  4. 4. Campaign Activity HiContest Finalist Spreading information about Hisense Photo Contest Finalist #HisenseBaliGRATIS Hisense Meme Spread information about Hisense Launching Scheduled via meme materials #HisenseMeme Hisense Launching Hisense launching, pre-order #YukBeliHisense, http://bit.ly/1OqdVHp
  5. 5. Campaign Objectives Conclusion HiContest competition didn’t reach the campaign objective to spread the world about Hisense Pureshot Camera. Why? Because users don’t have experiences to try the device. • Set brands position and create awareness about brand new Hisense in Indonesian Market. • Hisense Community development on Forum and Social Conditioning. • Spread the world about Hisense Pureshot Camera via HiContest. • Drive traffic to Hisense online store. • Increase Hisense smartphone pre-order sales on brands launching. • Brands position maintenance
  6. 6. Hisense Photo Contest We spread the information about Hisense Photo Contest on Twitter using Twitter Buzzers, such as anonymous account, personal account, celebrity tweet account, etc. User can participate the contest at http://foto.hisense.id We delivered about 51,236 users to landing pages. Data based on Bitly Around 8,000 photos uploaded from 2,983 participate users Only 10 users picked as a Hisense Photo Contest Winner Budget Allocation: Rp. 66,035,524.00
  7. 7. Hisense Photo Contest Buzz Sample @DJ_Yasmin | one of Best DJ Of The Year Paranoia Awards 2013 -Best female DJ oty Paranoia Awards 2011 -#7 REDMA http://www.soundcloud.com/dj_yasmin @_widikidiw_ | Her name is Widy Nichlany and she is a vocalist at Vierratale Band. Born in 1990 https://twitter.com/_widikidiw_ @ZonaFotografi | an anonymous twitter account that focusing on Photography. Its followers demography are suitable for the Hisense Photo Contest https://twitter.com/ZonaFotografi
  8. 8. Hisense Forum We spread the information about Hisense Forum to built an Android Smartphone community and the objective is to get loyal customers. People can join the forum at http://forum.hisense.id We delivered about 106,013 users to forum landing pages. Data based on Bitly Around 7,632 users registered and 3,957 posts created. Our social conditioning team develop forum topics and keep the forum active Budget Allocation: Rp. 94,910,445.00
  9. 9. Hisense Forum Buzz Sample @fadjroel | Summa Cum Laude! CEO PT Pedoman Group @Veritas_LawFirm @PedomanNEWS Komisaris PT Persada Sokka Tama. #SaveRI #OTSUSKalimantan https://twitter.com/fadjroel @TweetRAMALAN | The LARGEST ASTROLOGY in the WORLD. Check Official Instagram: @Tweet_RAMALAN https://twitter.com/TweetRAMALAN @AreaARIES | Kamu berzodiak Aries Yuk Follow @AreaAries Meberikan Ramalan soal #Kesehatan #Asmara #Karir & #Keuangan ^^ https://twitter.com/AreaARIES
  10. 10. Click Demography Forum Hisense http://bit.ly/forumhisense 0 10,000 20,000 30,000 40,000 7864124681,384 4,768 36,644 Indonesia United States Israel Singapore Sweden Others http://bit.ly/forumhisense2 0 12,500 25,000 37,500 50,000 5782566301,543 7,131 48,296 Indonesia United States Israel Singapore Malaysia Others This demography data explains that Bitly didn't count BOT/ FLOOD TRAFFIC in their reports. As client’s assume there several traffic come from China to Hisense Forum
  11. 11. Hisense Social Conditioning Create content or article about Hisense and spread the information through online forum. Campaign objective is to create hype, promoting and also showcasing Hisense Brands and products in forum. 68 forum thread created until 17 September 2015. (We will deliver the rest on 22 September 2015) Generate 665 forum replies and 43,016 forum views from 3 months activities. Goviral develop around 63 Positive Sentiment about Hisense in social media. Budget Allocation: Rp. 45,000,000.00
  12. 12. Instagram @HisenseID Drive people to @HisenseID Instagram Account page. Objective to increase @HisenseID Instagram account followers. http://bit.ly/IGHisense We delivered about 25,567 users to @HisenseID Instagram pages. Data based on Bitly Around 2,656 followers increased @HisenseID Instagram account become place to spread information about Hisense Photo Contest Budget Allocation: Rp. 24,681,643.00
  13. 13. @HisenseID Instagram Buzz Sample @popokman | a famous celebrity tweet (CelebTweet) also a creative blogger. https://twitter.com/popokman @FebryMeuthia | Once sportscaster & tv producer. This account may contain advertorials & mild language. Viewer discretion is advised #disclaimer https://twitter.com/FebryMeuthia @TwitFAKTA | Kumpulan fakta yg akan di share tiap harinya. GRATIS TIS TIS TIS!! https://twitter.com/TwitFAKTA
  14. 14. #HiContest Finalist Campaign objective is to spread the information about #HiContest Finalist and drive people to follow #HisenseBaliGratis on Twitter Conversations created around 469 conversations. Data based on Topsy. Trending Topic Indonesia generated by @enjoykuis for #HisenseBaliGratis Tweet exposure reached around 34,272,973 exposures and 1,190 engagements. Data based on Goviral platform Budget Allocation: Rp. 13,329,218.00
  15. 15. #HiContest Finalist Buzz Sample @AryMozta | There are details to admire in everything, and there are stories to tell behind them. I'm just here to share what I see https://twitter.com/AryMozta @DiskonToday | an anonymous account about discount information. https://twitter.com/DiskonToday @GadgetGaul | Obrolan ringan dan seru seputar sisi humor, sosial dan psikologis pengguna gadget di Indonesia. https://twitter.com/GadgetGaul
  16. 16. Hisense Meme Campaign objective is to spread the world about Hisense launching schedule. Campaign strategy is focusing on jokes and meme materials. #HisenseMeme Conversations created around 1,822 conversations. Data based on Topsy. Goviral developed 34 creative meme content. only 10 meme approved. Tweet exposure reached around 12,031,362 exposures and 2,390 engagements. Data based on Goviral platform Budget Allocation: Rp. 8,585,000.00
  17. 17. Hisense Meme Buzz Sample @TrollComicIndo | the biggest anonymous twitter account for meme mania on Twitter. https://twitter.com/TrollComicIndo @MemeComicIndo | the big anonymous twitter account for meme community on Twitter. https://twitter.com/MemeComicIndo @MemeCOMIK | His real name is Baro Indra. Bitch please! i'm fabulous | *Le Me Forever Alone | New Book: *Le Me Gagal Move On https://twitter.com/MemeCOMIK
  18. 18. Hisense Launching Create activation called Flash Sale and spread the information through Trending Topic on Twitter using #YukBeliHisense. Campaign objective is to create opinion that Hisense is always sold out on the launching event Conversations created around 136,106 conversations. Data based on Topsy. Generate 22,585 clicks inbound to landing page How much pre-order generated on Hisense Launching? Budget Allocation: Rp. 49,665,301.00
  19. 19. Hisense Launching Buzz Sample @indrabektiasli | TV presenter, Sony Music Singer, Female Radio Announcer, MC, owner INBEK Entertainment, https://twitter.com/indrabektiasli @apriliokevin | Part of Vierratale Band. Focusing on Trading and Son of Addie MS & Memes https://twitter.com/apriliokevin @radityadika | Seorang pencerita dalam berbagai macam medium: buku, film, dan digital. Next project: film SINGLE. Segera di bioskop. https://twitter.com/radityadika
  20. 20. Hisense Trending Topic #HisenseIDQuiz Tweet: 4,064 Total audience: 1,587,537 Impressions: 64,930 Follower increase: 432 #YukBeliHisense Tweet: 136,106 Total audience: 32,359,112 Impressions: 542,8187 Follower increase: 209 #HisensePureShot Tweet: 11,381 Total audience: 9,581,336 Impressions: 91,657 Follower increase: 399 Date: 08 August 2015 Theme: Quiz Prizes: Cinema Ticket Date: 09 September 2015 Theme: Launching Activation: Flash Sale Date: 23 August 2015 Theme: Quiz Prizes: Cellular Voucher
  21. 21. Achievement KPI Achieved Click delivered: • Photo Contest - 51,236 • Forum - 106,013 • Instagram - 25,567 • Flash Sale - 22,585 Social media account follower: • Hisense Twitter Follower - 5,786 • Hisense Instagram Follower - 2,656 Trending Topic Indonesia: • 09 Sep - #YukBeliHisensePureShot • 08 Aug - #HisenseIDQuiz • 23 Aug - #HisensePureShot 5,786 @HisenseID Twitter Follower 205K Clicks Traffic Achieved 2,656 @HisenseID Instagram Follower 3 Trending Topic
  22. 22. Photo Contest KPI Click is not achieved •Problem occurred because the Ramadhan Session. •Holiday Session Exit point delivered : •Switch click quota for Photo Contest to Hisense Forum. •Convert to 4,000 Twitter follower for @HisenseID Problems / Issue Occurred #YukBeliHisense failed TTI on launching •Link that included on tweet is defined as spam by Twitter Exit point delivered : •Remove link from tweet and change the hashtag to #YukBeliHisensePureShot
  23. 23. @HisenseID Twitter Account following statistics @HisenseID Twitter Account follower statistics 0 3000 6000 9000 12000 Jan Feb Mar Apr May Jun Jul Aug Sep @HisenseID Twitter Account tweets statistics @HisenseID Twitter Stats
  24. 24. @HisenseID Instagram Account following statistics @HisenseID Instagram Account follower statistics 0 1250 2500 3750 5000 Jun Jul Aug Sep @HisenseID Instagram Account tweets statistics @HisenseID Instagram Stats
  25. 25. Popularity on SocialBakers Hisense ranks twentieth (20th) in the popularity list of Brands in SocialBakers @BlackBerryID | Blackberry Indonesia @LumiaIndonesia | Lumia Indonesia @OPPOIndonesia | Oppo Indonesia 1st 2nd 3rd @HisenseID | Hisense Indonesia20th …….. …….. ……..
  26. 26. Competitors Analysis LG G4 Launching 13,397 conversations about #LGG4 generated. Key message about the advantages of LG G4 camera is delivered successful. Lenovo Tab Launching 11,475 conversations about #LenovoTab generated. Key message about the advantages of Lenovo Tab high spec low price is delivered successful.
  27. 27. Campaign Cost Hisense Instagram 9% IDR 270M Hisense Forum 35% 5% Contest Finalist 24% Hisense Launch 3% Hisense MemePhoto Contest 24%
  28. 28. Goviral Indonesia Ciputra World One,  DBS Bank Tower Level 28  Jl. Prof. Dr. Satrio Kav. 3 - 5  Jakarta 12940 Phone: 021 2988 8411  Fax: 021 2988 8201 Email: sales@goviral.bz www.goviral.id
  29. 29. a magical effect that can make your Brands instantly famous overnight

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