17. 30%
“I want to see brands
offering discounts
and promotions.”
Source | Kantar, Covid-19 Barometer, March 2020
ONLY
18. 8%
“I think brands should
stop advertising.”
Source | Kantar, Covid-19 Barometer, March 2020
19. Never mind some vacuous
brand-purpose claim, this is
logic you can believe because
it makes sense:
dave trott
@davetrott
12:57 AM - 31 Mar 2020
20. Marketing Is Still Important
You Are What You Do
Customers First, Community Second
Help Where It Makes Sense To
Play The Long Game
21.
22. Bailed out by taxpayer money to support their
workers #COVID19
- Joe Lewis. Spurs. £4.5bn. Tax exile.
- Philip Green. Arcadia. £2.2bn. Tax exile.
- Richard Branson. Virgin Atlantic. £3.5bn. Tax exile.
Paul Johnson
@paul__johnson
2:45 PM - 03 Apr 2020
25. We believe we came to the
wrong conclusion last week to
announce that we intended to
apply to the Coronavirus Job
Retention Scheme…
26. We believe we came to the
wrong conclusion last week to
announce that we intended to
apply to the Coronavirus Job
Retention Scheme…
27.
28.
29. Marketing Is Still Important
You Are What You Do
Customers First, Community Second
Help Where It Makes Sense To
Play The Long Game
30. We are partnering with our hosts to provide
healthcare providers, relief workers and
first responders on the front lines of
COVID-19 pandemic with places that are
safe, clean and allow them to be close to
their patients.
Airbnb
@Airbnb
9:50 PM - 26 Mar 2020
31.
32.
33. While I believe we did the right thing in prioritising
health and safety, I’m sorry that we communicated
the decision without consulting you—like partners
should…we know many of you are struggling, and
what you need are actions from us, not just words.
34.
35.
36.
37.
38.
39. Marketing Is Still Important
You Are What You Do
Customers First, Community Second
Help Where It Makes Sense To
Play The Long Game
40.
41.
42.
43.
44.
45.
46. This is why my next car
will be a Ford.
5:51 PM - 31 Mar 2020
Tweetie Bird
@PetersburgRenee
47.
48.
49. Former Manchester United
defender Gary Neville opens
hotel for free to medical staff
fighting coronavirus.
23 Mar 2020
Coronavirus: Gary Neville
opens hotel to NHS staff
to help with crisis
18 Mar 2020
50. This weekend should have seen our city
host the @marathon_mcr. In spirit of this,
our in-house team who have been looking
after the @MFTnhs staff, will be running the
26.2 mile route on a treadmill inside the
hotel lobby to raise funds for the #NHS.
Stock Exchange Hotel
@StockExHotel
6:01 PM - 03 Apr 2020
51.
52.
53. 7:31 AM - 23 Mar 2020
This is why @TitosVodka is one of
the best businesses in the world.
It doesn’t even matter that they sell
vodka. What they do for animals and
now us is outstanding.
Brandon
@Garcelon
54.
55. So proud of Singapore Airlines.
Deploying cabin crews to fill in roles
in hospitals due to shortage of
manpower. Amazing. Planes are
grounded and cabin crews have
skills like first aid and customer care.
1:26 AM - 04 Apr 2020
just a lil STAY AT HOME vibes
@kyleryl_
73. TECHNOLOGY +39.1%
ENTERTAINMENT +8.3%
SPORTS +32.2%
TRAVEL +37.3%
GAMING* +61.2%
Source | Twitter Internal Data, 2020 | Growth Q1 2020 vs. 2019 for Technology, Entertainment, Sports, Travel | *Growth March 2020 vs. March 2019
74. Prevent
Platform
Manipulation
Combat
Misinformation
Healthy
Conversations
Philanthropic
Mission
Search Prompts #COVID-19
18 countries and areas, including
12 non-presence APAC markets
More information here.
Social Activation Campaigns
#WashYourHands + #StayHome
Originated the launch w UNICEF
and WHO in 24 Asian languages.
Event Page for Real-Time
#COVID-19 Updates
Activated in 10 markets in APAC
and in 13 languages.
Outreach, Ads for Good
Grants & Employee Match
Donation
Trained 30 Gov ministries for crisis
response, disbursed $250K grants
to 23 orgs + 4 Gov in 10 countries/
territories and featured 9 orgs for
employee match donations.
Automation Technology and
Human Review to Remove
Content Causing Harm
Removed more than 1,100 Tweets
containing misleading and potentially
harmful content from Twitter.
Our automated systems have challenged
more than 1.5 million accounts which were
targeting discussions around COVID-19
with spammy or manipulative behaviours.
