Content Owners have so many options when it comes to picking video data products and services. How do you pick the best solution for your needs? Learn how to analyze and optimize your video experience through Bitmovin Analytics, now automatically enabled across every Bitmovin player instance. Join our webinar to hear from Product and Engineering leaders how to make the most use of video data to optimize your video workflow to deliver the best possible streaming experience for your viewers across any device, all the time. Watch the full webinar here: https://go.bitmovin.com/watch-player-analytics

1. Player + Analytics
Better Together
W E B I N A R
June 26TH
, 2019

2. Player & Analytics: Better Together
June 26TH
, 2019
Kieran Farr
Moderator and VP
Marketing
Daniel
Hoelbling-Inzko
Engineering Director
Shilpa Murthy
Product Strategy

3. Introduction

4. Survey Results:
Top challenges with video delivery Top Data Needs

5. 2 Modern streaming
Expectations vs. Reality
SVOD
AVOD
Deep Dive by use cases
Demo
3
6
5
4
Conclusion
7
The Bitmovin Solution
Player
Analytics
Questions
Agenda
1 Streaming Opportunity

6. Streaming Opportunity
78%
users watch videos
online every week
55%
watch videos
every day
86.35
minutes watching
videos per day
Source: Hubspot, eMarketer

7. Streaming Expectations
Every screen has turned into a
personalized TV screen
Differentiation is importantLaid back viewing
On the go
Multi-Device Content at fingertips Multiple choices
Smart TV
Game consoles (eg. XBOX, Playstation)
Roku streaming player
Amazon Fire TV Stick
Apple TV
Google Chromecast
None of these
27.1%
19.4%
17.7%
15.7%
13.3%
12.5%
34.2%
What Connected TV Devices Do Internet Users in
North America Own? % of respondents, Q4 2018
NOTE: Ages 18+ / SOURCE: TiVo, “Video Trends Report:
January 2019” Jan 22, 2019
6 $38
Average number of paid
streaming services consumers
are willing to subscribe to
Average amount consumers are
willing to spend on paid
streaming services
How Many Paid Subscriptions Streaming Services Are US
Internet Users Willing to Subscribe to and How Much Are
They Willing to Spend? Aug 2018
NOTE: N=2000, Ages 8+ / SOURCE: Magic, “Video
Entertainment Study - 2018” Dec 4, 2018
Source: Hubspot

8. ● Connectivity can still be
challenging
● Video delivery workflows are
complicated
● Multiple points of failure
● Video solutions are
inherently multi-vendor
Streaming Realities : Workflows

9. ● Overall service performance
view is missing or extremely
expensive to set up
● Reaction window is small
● Viewers have high
expectations and low patience
and not afraid to voice their
opinions and grievances
Streaming Realities : Access to Data

10. Great content isn't just enough, providing a
great service to make that accessible, in
impeccable quality and with high reliability is
what matters the most!
In Summary...

11. Player + Analytics allows you to deploy players that works across multiple
devices and also collects real time analytics on the video streaming
experience to help you optimize the service for providing the
best possible experience
Enter Bitmovin Solution

12. Surface actionable data to help you focus your
spend and resources on the right problems and
optimizations by taking the guesswork out of it.
Our Goal
Empower your current teams to deliver that great
Netflix, Youtube like experience without building
really large engineering armies behind it.

13. Continuous monitoring over key metrics is
essential to keep users engaged,
● Video start-up time
● Rebuffering
● Video quality
Let’s take a deeper look...
As any Video Service Provider
50%
76%
33%
Source: Akamai

14. Monitoring Startup Time

15. Rebuffering Metrics

16. It’s critical to maintain that premium, uber
high quality experience to retain subscribers
● Monitor QoS/QoE
● Monitor per user session for debugging
service complaints
A major European Telco saw 30% reduction in
support tickets by employing proactive
monitoring processes
As an SVOD Provider

17. Session Tracking 1/2

18. Session Tracking 2/2

19. Bitrate Heatmap

20. Ad performance is critical to guarantee ad revenue:
● Was the ad delivered successfully?
● Was it targeted correctly?
● Was it viewed by the end user?
Learn how to monitor all of these in one place and more...
As an AVOD Provider

21. Ad Breakdowns - Tag Server

22. Ad Breakdowns - Error Codes

23. Completion Rate

24. Monitoring is one half of the problem but the right data
and insights can help uncover optimizations and focus
areas to grow your video business...
In conclusion...
Up Next:
● Industry Insights shows how your
service compares to others
● Suggestion Views automatically
brings attention to potential problems
before they happen

25. Player + Analytics now bundled together!
Simple switch to turn on analytics tracking
Easy to use Data Dashboards to monitor your workflow and service
Easier than ever!

26. Questions?
go.bitmovin.com/bitmovin-techtalk
Thursday, June 27th at 10am PT