The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
The costs of admission: consumer behaviour and your post-pandemic audienceJulie Fossitt
As part of the Americans for the Arts training for Pennsylvania.
As your organization has changed, pivoted and adapted, how has your audience done the same? As they engage in programming and possibly return to your spaces, what will they need? How can you utilize and maximize trends and consumer data to help you better understand and grow your audience? In this session, we will explore some recent research around consumer behavior throughout the pandemic and discuss what arts marketers can do right now to leverage this moment of change.
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?Softpulse Infotech
The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
The costs of admission: consumer behaviour and your post-pandemic audienceJulie Fossitt
As part of the Americans for the Arts training for Pennsylvania.
As your organization has changed, pivoted and adapted, how has your audience done the same? As they engage in programming and possibly return to your spaces, what will they need? How can you utilize and maximize trends and consumer data to help you better understand and grow your audience? In this session, we will explore some recent research around consumer behavior throughout the pandemic and discuss what arts marketers can do right now to leverage this moment of change.
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?Softpulse Infotech
The Covid-19 pandemic has been the worst economic crisis witnesses by businesses worldwide. Through this document, we have tried to guide the eCommerce merchants to get through the crises with a few of the leading eCommerce trends. Implement these strategies for your business to get the best business benefits.
Do Social Media Impact Consumer Buying Decisions in the Fashion Industry duri...Dr. Amarjeet Singh
Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year due to of the social media. Because the advent of social media has changed the globe and the whole way it operates, putting the society and its peoples closer together even as a means of boosting customer assets through powerful communication during this challenging period. The purpose of this study is to define the characteristics of social media marketing factors and to examine the impact of those perceived factors upon customer purchasing decisions, given the immense concern in using social media marketing among fashion brands during the period of covid-19 pandemic. This research primarily fixated on five variables in social media, such as entertainment, interactions, trendiness, customization and word of mouth effect on the consumer purchasing decisions. A deductive methodology was taken, and 100 questionnaires, via the Google online form, were circulated to gather data. For data interpretation using SPSS, descriptive and inferential statistics were used such as mean value, standard deviation and correlation and regression analysis. The study of the data shows that social media-marketing factors like entertainment, communications, trends, customizing and word of mouth influence customer buying decisions, and that these factors have a positive relation with consumer purchase decisions. These results also revealed that women and individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic situation and suggested to develop marketing tools targeted at this particular category. Further, the results of this study will help fashion companies more specifically forecast the purchasing habits of their customers and control their investments and marketing efforts in this challenging period.
Engage Shoppers by understanding them, an Eyeota & Skimlinks collaborationJessie De Luca
Online shopping is accelerating at massive speeds as eCommerce retailers amplify their consumer engagement efforts and mobile commerce takes off. Eyeota and Skimlinks deliver insights about online retail shoppers’ behaviour and passion points and how brands can effectively engage them.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
The ready-to-eat market in China by Daxue consulting Daxue Consulting
Who are the main consumers of China's ready-to-eat market? What are the leading brands in this market? What's Chinese people's feedback about instant food? A comprehensive presentation on the ready-to-eat market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
The healthy snacks market in China by Daxue consultingDaxue Consulting
The demand for healthy snacks is sharply increasing in China. What kinds of snacks are healthy? What are Chinese consumers' opinions about healthy snacks? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's healthy snacks market.
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
A comprehensive presentation on the seafood market in China. As disposable income increases, many Chinese consumers turn to seafood as their favored protein source. Chinese love to consume a diverse amount of seafood including domestic and imported goods, ranging from eel, to salmon, to sea cucumbers.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
The presentation highlights how Covid-19 (Corona Virus) has impacted Global Ecommerce. It talks about Customer Sentiments, The categories that have performed well, and the categories that have declined during this period. The presentation also shares how industries have come together and offerings different offers to the community.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Engage Shoppers by understanding them, an Eyeota & Skimlinks collaborationJessie De Luca
Online shopping is accelerating at massive speeds as eCommerce retailers amplify their consumer engagement efforts and mobile commerce takes off. Eyeota and Skimlinks deliver insights about online retail shoppers’ behaviour and passion points and how brands can effectively engage them.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
The ready-to-eat market in China by Daxue consulting Daxue Consulting
Who are the main consumers of China's ready-to-eat market? What are the leading brands in this market? What's Chinese people's feedback about instant food? A comprehensive presentation on the ready-to-eat market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
The healthy snacks market in China by Daxue consultingDaxue Consulting
The demand for healthy snacks is sharply increasing in China. What kinds of snacks are healthy? What are Chinese consumers' opinions about healthy snacks? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's healthy snacks market.
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
A comprehensive presentation on the seafood market in China. As disposable income increases, many Chinese consumers turn to seafood as their favored protein source. Chinese love to consume a diverse amount of seafood including domestic and imported goods, ranging from eel, to salmon, to sea cucumbers.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
The presentation highlights how Covid-19 (Corona Virus) has impacted Global Ecommerce. It talks about Customer Sentiments, The categories that have performed well, and the categories that have declined during this period. The presentation also shares how industries have come together and offerings different offers to the community.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Create - Day 2 - 12:15 "Attention to Retail: An Exploration Into the Customer...PerformanceIN
Join Severine Philardeau, VP of partnerships at VoucherCodes.co.uk, as she explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to deals.
Delegates can see how the rise of digital has changed the way retailers do business, but also how consumers' expectations have shifted dramatically.
Severine intends to share proprietary research on the new consumer journey while explaining how marketers can take advantage.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success.
Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
Changing behaviours are accelerating trends along a reinvented customer purchase journey. Presentation by Erika Andreetta PwC at WeCosmoprof Cosmotalks on 16th October 2020.
Similar to Shopping in the new normal the commerce & conversation playbook (20)
In today's dynamic digital landscape, where social media and e-commerce blend seamlessly, Allegro stands as your expert partner in propelling your brand's Gross Merchandise Value (GMV) to new heights.
Our agency specializes in crafting bespoke strategies that intertwine the power of social media with the efficiency of e-commerce, creating a synergy that accelerates growth and maximizes revenue.
Our Deliverables:
Boosted GMV: At the core of our mission is the relentless pursuit of boosting your brand's GMV. We employ innovative tactics and proven methodologies to drive sales and enhance revenue.
Customized Strategies: Every brand is unique, and so are our strategies. Tailored to your specific needs, we create solutions that align with your brand's goals and target audience.
Seamless Integration: We ensure a seamless integration of social media and e-commerce strategies, offering a cohesive and compelling shopping experience for your audience.
Hisense Smartphone want to go market in Indonesia and choose us as the one of their vendor to do viral marketing, create hype, sales growth partner for their Brands
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
2. Twitter is where
you connect with
online shoppers!
They are here on Twitter
They shop and create
conversation for you!
3. 86%Of SEA Twitter users have purchased a
product online in the past month
50%Of SEA Twitter users have sold a
product online in the past month
Source — GWI Survey 2020Q1, Twitter- Visitors/Users in markets SG,MY,ID,TH,PH, VN
4. Source: Global Web Index, Twitter users who had shopped online in the past month, Personal Interests, Waves: Q2 2019 - Q1 2020, location: SEA.
These online shoppers on Twitter have varied passion points
49% 51%are female shoppers are male shoppers
and she is interested in… and he is interested in…
Music
Food & Drink
Cooking
Beauty & Cosmetics
Films & Cinema
Personal Healthcare
Travel
Technology
Eating Out
Fashion
79%
76%
73%
70%
70%
67%
64%
63%
61%
60%
Technology
Music
Food & Drink
Films & Cinema
Gaming
Gadgets
Playing Sport
Health Foods/Drinks
News/Current Affairs
Travel
79%
73%
66%
65%
65%
63%
61%
60%
58%
58%
5. Source: Global Web Index, “Online Purchase Drivers”, Twitter users who had shopped online in the past month, Waves: Q2 2019 - Q1 2020, location: SEA
What drives them to purchase…
Advocacy
50%
Seek info
about brands
Discounts
51%
72%
6. 6
Source —Brandwatch, Global, time period from 1 Jan-31 Aug 2020
Time Series
Shopping conversation has accelerated throughout
2020
7. 1B
Source — Brandwatch, Global, time period from 1 Jan-31 Aug 2020
Online shoppers on Twitter are in conversation mode
Total Tweets around
Shopping globally, YTD
(Jan-Aug 2020)
8. Source: Brandwatch, “Approx. Total mentions”, all relevant keywords to E-commerce days campaign in 2019, 7/7, 9/9, 10/10, 11/11 and 12/12.
50MTotal Conversations
about E-commerce moments in SEA in 2019
7/7
9/9
10/10
11/11
12/12
9. Source: Brandwatch, “Volume By Days”, all relevant keywords to E-commerce days campaign in 2019, 7/7, 9/9, 10/10, 11/11 and 12/12.
Days
E-commerce day
Warm up
Conversation
Starts Aftermath
Unboxing1
2
3
4
5
5-7 days before
2-3 days before 2-3 days after
6-7 days after
And it’s beyond a single launch date! The
pulse of E-commerce moments last approx.
10-14 days
10. E-commerce day
Warm up
Conversation
Starts A
Unboxing1
2
3
4
1-2 weeks before
E-commerce day
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6
E-
Phase Tweets
Twitter users start talking
about promotional codes
and collect additional
codes to reduce their
total basket price before
the official day.
Collect codes
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
11. E-commerce day
Warm up
Conversation
Starts A
Unboxing1
2
3
4
1 week before
E-commerce day
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6
E-
Phase Tweets
Some Twitter users also
add their desired items
with discounts to cart in
preparation of the official
E-commerce date.
Prepare a cart
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
12. E-commerce day
Warm up
Conversation
Starts Aftermatch
Unboxing1
2
3
4
5
6-7 days before
E-commerce day
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6-7 days before
E-commerce day
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
Phase Tweets
Discuss on items
2-3 days before the sale
day, Twitter users often
talk about items they
would love to buy and
product qualities as well.
13. Days
E-commerce day
Warm up
Conversation
Starts Aftermatch
Unboxing1
2
3
4
5
6-7 days before
E-commerce day
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6-7 days before
E-commerce day
Phase TweetsSeek for more
interesting items
and codes
On sale day, Influencers
and users discuss items
with interesting features
and promotional
discount to add to their
cart.
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
14. Days
E-commerce day
Warm up
Conversation
Starts Aftermatch
Unboxing1
2
3
4
5
6-7 days before
E-commerce day
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6-7 days before
E-commerce day
Phase Tweets
Unbox & cheer up
to shop
Shoppers Tweet about
their unboxing feedback,
and this advocacy still
reinforces others to shop
since the E-commerce
days are not finished yet.
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
15. Days
E-commerce day
Warm up
Aftermath
Unboxing
2
3
4
5
2-3 days before
E-commerce day
2-3 days after
E-commerce day
6-7 days after
E-commerce day
Phase Tweets
Call for a final
adding to cart!
Users still talk about
an interesting item and
motivate others to
shop by giving a clue
that the promotion
moment is about to end.
Source: 1. Twitter Advanced Search
2. Brandwatch, 2019
16. COVID-19 has impacted countries all over
the world, forcing companies to adopt new
marketing strategies and double down on
the digital sphere. This not only affects
companies but also how consumer’s
behave.
Shopping
influenced by
COVID-19
17. 17
Consumer behaviour
shifted rapidly and will
remain so: The Headlines
Stores shut in
lockdown, yet sales
rise in China as
live-streaming retail
staff, and internet
celebrities, sell
skincare, fashion
and more online
‘New and lasting
habits’: Singapore’s
online shopping
surge will persist
after COVID-19
South-East Asia
seeing huge direct-
to-consumer shift in
E-Commerce, says
Shopify’s Verma
L’Oreal glimpses its digital
future amid pandemic.
Lockdowns have sped up
shift to online beauty, says
world’s largest cosmetics
maker (Financial Times)
19. Homebody Economy
•Consumers are spending more time at
home - accordingly, innovations are
expected from brands to allow for more to
be done from home
•Digital presence is now a must - social
platforms with ‘Shop’ and live streaming
features now rival the efficiency of
eCommerce platforms
•Consumers are learning to DIY products
and services (haircuts, restaurant style
meals, etc.) that they would usually venture
out for
1
20. SEA, among some of the top markets globally where
people plan to shop online more in future
0%
25%
50%
75%
100%
India
Brazil
Mexico
Thailand
US
SaudiArabia
Argentina
SouthKorea
Colombia
Taiwan
SouthAfrica
UAE
HongKong
Malaysia
Turkey
Indonesia
Italy
Russia
Philippines
Spain
Canada
Australia
UK
Japan
Germany
Netherlands
France
Source: Twitter Global Commerce study 2020
Do more of in future - Shop online, amongst people on Twitter
Homebody Economy
24. Klook has introduced Klook Home, a new home-based
experience initiative offering Do-It-Yourself (DIY) kits,
online workshops, and free virtual tours.
These measures will help improve stay-home experiences.
Source: https://www.klook.com/blog/klook-home/
Homebody Economy
25. Shift in Purchase Categories
•Big ticket items (vacations,
automobiles), on hold for the near
future
•COVID-19 has boosted purchases of
household cleaning, personal care &
hygiene, and healthcare.
•Lifestyle changes have increased a
gravitation towards healthier lifestyle.
•Economic climate has increased
interest around personal wealth
management.
•Consumers are expecting product/
service innovations (eg
-entertainment subscriptions)
2
26. People on Twitter expect to increase
their spending most on household
cleaning, personal care & hygiene, and
healthcare
Source: Toluna COVID Barometer Wave 9, fieldwork period: 30 Jul – 4 Aug 2020
On the flip side, spending on
vacations, leisure activities, and
automotive is expected to decrease
Shift in Purchase Categories
27. 27
For big ticket purchases such as home appliances and
online classes that users continue to make, Twitter
users are more likely to make them through mobile
Questions: Which of the following product categories have you increased/will you be intending to increase mobile purchases within past year/in the year ahead?
Of people on Twitter in APAC plan to
increase purchases of home appliances
through mobile in the year (vs. 13%
people not on Twitter)
24%
Source: Twitter Mcommerce Global Survey 2020
Shift in Purchase Categories
28. 28
People on Twitter in SEA are most inclined to exercise
more at home in future.
Source: Twitter Mcommerce Global Survey 2020
81%
APAC
73%
W. Europe
90%
SEA
82%N. America
78%MENA
84%
LATAM
Expect to exercise at home more in future - amongst people on Twitter
Shift in Purchase Categories
29. Consumers in Asia are likely to take action on their
savings and investments as a result of the economic
climate in recent months.
Source: Toluna COVID Barometer Wave 9, fieldwork period: 30 Jul – 4 Aug 2020
Shift in Purchase Categories
30. Brand (Dis)Loyalty
•Customers are increasingly turning to
private label products as the pandemic
impacts their finances
•Lack of availability have also spurred
consumers to look to alternative
products and brands - with people on
Twitter in SEA being the most open to
trying out new products
•In Asia and Europe, retailers are
perceived to be providing more
sufficient communications around
safety measures than other brands -
highlighting the competitive landscape
for DTC
3
31. Customers are increasingly looking to
private label products as the pandemic
impacts their finances
Source: https://insidefmcg.com.au/2020/09/01/pandemic-pushing-move-to-private-label-ey/
During the crisis,
around a quarter of
consumers have tried
private label brands
for the first time
Source https://www.packagingstrategies.com/articles/95581-private-label-brand-boom-post-covid
of consumers who tried
new private label
products during the
crisis plan to stick with
them
30%
At least
Brand (Dis)Loyalty
33. Source: Twitter Global Commerce study 2020
Majority of people on Twitter look forward to
purchasing more local brands in future, especially
those in SEA.
Plan to purchase more local brands in future
Global APAC (x-China) SEA MENA W. Europe N. America LATAM
78%
68%73%
67%
81%
68%70%
82%
74%72%74%
83%
73%74%
Twitter Non-Twitter
Brand (Dis)Loyalty
35. 35
#RideItOutBersama
(Ride it out together)
Several food delivery enterprises in
Malaysia like Grab and Foodpanda have
unofficially blurred their commercial battle
lines as an indication of solidarity. Their
collaborative priority now is reliable delivery
of their services to Malaysians, to whom
food is as sacred as religion.
Source: https://www.warc.com/SubscriberContent/article/arfw/collaborative-marketing-during-the-covid-19-crisis--how-should-brands-work-together/132376
Partnerships
36. Foodpanda Singapore partners WhyQ to
onboard over 1000 hawker stalls by end 2020
Source: https://citynomads.com/foodpanda-singapore-partners-whyq-deliver-hawker-food/
• Food delivery giant foodpanda Singapore is set to
expand its partnership with hawker food
startup WhyQ, joining forces to bring Singaporeans
a more extensive inventory of hawker grub.
• Since foodpanda’s partnership with WhyQ began in
2019, it’s seen hawker orders shoot up by over
100%
Partnerships
37. Streaming: Shopper-tainment
•People on Twitter recorded a +75% YoY
increase in live video minutes watched
as of Sept 2020
•Live streaming is the norm for
Mcommerce in China and South East
Asia, with Mcommerce platforms hitting
record live streaming hours this year
•Shoppertainment has taken root in
China, South East Asia and is spreading
to US and the Western markets with
retailers inviting celebrities to bring fanfare
to their virtual events
5
38. Shopee Live views in
April in Indonesia,
marking a new record120M
Source :https://kr-asia.com/as-its-livestreaming-service-hits-a-new-record-shopee-is-bringing-korean-culture-to-shopee-live
Live streaming the “new normal” for
Mcommerce
Streaming: Shoppertainment
Amount of hours streamed
on Shopee Live in
Singapore / Malaysia, since
February+200%
39. 39
Tokopedia indulged BTS fans across Indonesia by
engaging the No.1 boy band in exclusive concert and
interviews as part of their #TokopediaWIB show
Streaming: Shoppertainment
40. A.I. Takes Over
•Technology continues to advance
Mcommerce and the ways that people
can shop at increased convenience,
with more speed and more choices
•COVID-19 in particular has accelerated
the need for automated processes
and technologies, spawning many
product and feature innovations
6
41. People on Twitter readily embrace AI technologies;
have higher adoption rates of smart home devices
Smart speaker Smart security product Smart utility product
4%4%
6% 6%6%
9%
Twitter Non-Twitter
Ownership of smart home devices
(e.g. remotely controlled
doorbell or security camera)
(e.g. remotely controlled
thermostat, light, plug or sensor)
Source — GWI Survey 2020Q2, Twitter- Visitors/Users globally
A.I. takes over
42. COVID-19 is accelerating the removal of human
touch-points
Source: https://www.bizcommunity.com/Article/196/182/204396.html
Fujitec elevators: contactless
panel taps infrared sensor
technology over the dashboard
Keychain touch tools: Allow
users to open doors and press
buttons without touching them
Foot-operated elevators:
Removing need to touch lift
buttons for desired floor
A.I. takes over
43. #AITakesOver:
Drone deliveries
Aside from circumventing the safety issues
surrounding making face-to-face deliveries
during the COVID-19 pandemic, drones allow
goods to be delivered quickly and efficiently,
surpassing the need for delivery workers to
navigate through traffic, in turn reducing our
carbon footprint.
Foodpanda debuts drone deliveries in
Singapore
Source: https://asiatimes.com/2020/08/foodpanda-drone-test-chickens-can-fly-after-all/
A.I. takes over
44. 44
Twitter users provide
significant opportunities
to Commerce
companies at global
scale - SEA leads the
way for online adoption
and user growth, which
is a great opportunity for
brands looking to find
new customers.
Summary
While people on Twitter
shopping via mobile was
an upward trend, this has
been accelerated by
COVID across the globe.
All shopping sectors are
utilising mobile platforms -
with strong indications for
the future
Shoppers on Twitter in
SEA are driving
conversation in every
possible way: 50M+
Tweets around
Shopping Days, with
conversation spanning
several days across
multiple phases.
Users expect
promotions and
vouchers from brands
ahead of their wish lists.
As PoS Retail
decreases due to
global situation,
consumers continue
to shift to digital
platforms. Economic
concerns have seen
private/own label
products rise. Top
ecomm players are
turning more to
partnerships, live
streaming and A.I. to
ride the wave