Your event in Trending Topic - boost media coverage
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This document discusses strategies for making events and topics trend on social media. It outlines how trending topics work on Twitter based on algorithms and impact. It recommends engaging audiences by gathering relevant content, creating a relay chain of influencers to share content, timing posts effectively, and engaging audiences. The four-step process is outlined as collecting content and verbatim, transforming attendees into journalists, recruiting ambassadors, and scheduling live tweets. Case studies demonstrate how these techniques increased social media impact, reached trending topics lists, and generated media coverage. The document proposes future evolutions like gamification and boosting key messages with event sponsors.
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Your event in Trending Topic - boost media coverage
- 1. 27/05/2015 1 © Social Dynamite www.social-dynamite.com It Could Be! E TIs Your Trending? Julien Carlier @juliencarlier CEO @SocialDynamite President @MPIFranceSuisse
- 4. 27/05/2015 4 © Social Dynamite www.social-dynamite.com What is a Trending Topic in Twitter? Algorythm Impact Local / Global Twitter / Timelines
- 5. 27/05/2015 5 © Social Dynamite www.social-dynamite.com Expected Impacts for Live Trending Topic
- 6. Regular Technics Lounge / Stand Engage your audience Engage more your audience
- 7. 27/05/2015 9 © Social Dynamite www.social-dynamite.com OWNED MEDIA YOUR RECURENT AUDIENCE Corporate web site, campaign microsite, blog, brand community, Facebook fan page, mobile, newsletter subscribers, etc. Traditional advertising print, television, radio, display, direct mail, paid search, retail/channel GENERAL CONSUMERS PAID MEDIA EARNED MEDIA Word of mouth, Facebook comments, Twitter (@mentions, @replies), Vine, Blogs, forums, review slides SUPER FANS Boost Earn Media
- 8. 70’ 90’ NOW! BRANDS ARE BECOMING MEDIA 30’ 60’
- 9. 27/05/2015 11 © Social Dynamite www.social-dynamite.com Audience Ambassadors Brand Interesting Non promotional Useful or Fun Relevant with business Values Editorial line Personal Branding Values Editorial line The Success Recipe
- 10. 27/05/2015 12 © Social Dynamite www.social-dynamite.com Audience Ambassadors Brand Relevance Interesting Non promotional Useful or Fun Personal Branding Values Editorial line Relevant with business Values Editorial line The Success Recipe
- 12. 27/05/2015 15 © Social Dynamite www.social-dynamite.com Our Recipe in 4 Steps Gather the right content The relay chain The right timing Engage the audience
- 13. Gather the Right Content « Schedule live influence = efficiency + performance » « Content is great, broadcasting it is even better »
- 17. 27/05/2015 22 © Social Dynamite www.social-dynamite.com Collect Slides & Verbatim Transform Attendees into Journalists SHE HE SHE SCENARIO HE HE HE 2 3 5 4 6 7 1 Recruit ambassadors2 Schedule live tweets3 Engage the audience4
- 18. 27/05/2015 23 © Social Dynamite www.social-dynamite.com Web2Connect Results x 2,5 social media impact In the « Trending Topics » Media Coverage with a national TV
- 19. 27/05/2015 24 © Social Dynamite www.social-dynamite.com Evolutions Web2Connect 2014 Gamification with #HashtagBattle EVENT CONFERENCE TRADESHOW eCommerce Paris 2014 Boost key messages with sponsors, exhibitors, speakers… International French Tech Meeting Awareness with all attendees as ambassadors
- 20. Furthermore in 2016 live their levels content (paying option)
- 21. 27/05/2015 26 © Social Dynamite www.social-dynamite.com Julien Carlier @juliencarlier CEO @SocialDynamite President @MPIFranceSuisse j.carlier@social-dynamite.com | www.social-dynamite.com Questions Answers
Editor's Notes
- Does any of you were attending my previous session? I shall repeat some part about the new media paragigm which is common basis of the sessions. Sorry for that. You know I am really happy to be here today. I will not share my last 40 hours experience with you! But I tried to transform this transportation experience into an image for us Event Organizers. You remember the First Keynote. This is exactly about that. Now the only consequences for you today is that I am not warring a suits (nobodys know where my suitcase actually is. The funny things Airfrance said you know American Companies like Delta they have so big hubs like Atlanta... They will find it in a few days… Delta said my luggage might in Paris, “you know this strike in France”. And KLM (my initial flight cancelled because they had not enough fuel!!!) is texting me “Please contact us urgently” and when I show up nobody know about these texts… And I will not talk about my AA early morning last minute rebooked flight that are considering if they should open a luggage issue files or not)… 3 conclusions : 1/ cliché cliché (france strike, big organsation in US, Dutch rules) are always influencing your perception. AND clichés used to be true in most of the time 2/ difficulties or opportunities: I had a glass with a friend of mine at the Sheraton in Atlanta. Thanks to …. Airlines and Facebook! 3/ I am happy to work in the meeting industry because we manage plan B plan C and customer care much more than that. So thank you all for your job and commitment…
- What is the purpose of twitter for conferences? Does any of you have any personal usage? Share what you discovered? Conversation? It depends who you are pro attendee, speakers, event organiser, owner, media. We will focus on the organiser objectives
- What is trending topic? Do you know the twitter hashtag here?
- What is a trending topic in Twitter Algorythm + Impact + Local / Global + Search in Twitter / Timelines What are our objectives as organisers ?
- We focused on 2 objectives in this specific example based on the Web2Connect that we have run 2 years in a row
- Twitter Pertinence /perf twitter Logo/hashtag Algorythm (equation etc.) impact Pleins de micros/camera The place to be
- Let’s figure out some basis for events Social Media optimisation Engage your audience Choose the right hastags, Allow people to use wifi (specific session, really big issue today and tomorrow) Also social media lounge / booth Engage more your audience Social live wall in session, social media team (DMC) What is missing, what are the key component For people attending For futures attendees or sponsors
- Do you know the POEM model. This model helps to classify different angle. Paid is easy an still relevant in specifics situations. Owned is important. Earned is the key! This is where the magic happen for events. Sure? But how to get earned media. When need to focus on the Media. Media is the key. Because media is one of the most transforming business in our digital world. Let’s have a look the role of media over time.
- Brand’s communication history Media role Audience monopoly The world has changed It has been digitalized. The central role of media is step by step less important. And digital take the place. There is a very positive conclusion for all of us. We are all media! We can take the lead as brands or as events on the community of interest. But this is not that easy. To become a media we need an audience. Which means attract a first audience and keep interesting them.
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- Téléphone ? Compte twitter ? ETC ???