This document contains summaries of several viral marketing campaigns conducted by Goviral Indonesia for various brands. The campaigns aimed to create awareness, brand engagement, and lead generation. Metrics like impressions, engagement, traffic generated, and participation are provided for campaigns by brands such as Aqua, Darikita, LG Electronics, KakaoTalk, Sony Music Indonesia, and Garuda Indonesia that lasted 1-30 days and utilized buzzers, copywriting, videos, hashtags and more.

1. Goviral
Indonesia
PREMIUM BRAND CASE STUDIES

2. Database
PREMIUM BRAND CASE STUDIES

3. AQUA

4. #AQUA242
AQUA242 GAME CAMPAIGN
§ Create awareness
§ Brand engagement
§ Foot traffic
§ Lead generation & Viral
Ø Buzzing using youth and high reach buzzer
Ø Copywriting to encourage participant
Ø Using score table to encourage viral
v An interactive game where users can
run and jump through the obstacles.
ü Impressions : 197,110,318 in total
ü Engagement : 301,486 in total
ü Traffic Generate : 115,528 visitors
ü Participant : 53,873 data
1Jul-7Jul2014
( 7 Days )

5. #DARIKITA
DARIKITA VIRAL CAMPAIGN
§ Create awareness
§ Brand engagement
§ Lead generation & Viral
Ø Buzzing using high reach buzzer
Ø Copywriting to encourage viral and share
v Tips to saved water and viral the
opinion about save water in indonesia
ü Impressions : 162,981,406 in total
ü Engagement : 301,491 in total
ü Conversation : 160,261 data
ü Viral : 100,663 data
23-29Aug2014
( 7 Days )

6. LG ELECTRONIC

7. LGSNOW
LG TV VIDEO VIRAL CAMPAIGN
§ Create awareness
§ Brand engagement
§ Foot traffic
§ Lead generation & Viral
Ø Buzzing using high reach buzzer
Ø Copywriting to encourage viewer
Ø Create Quiz to encourage more viewer
v Video commercial about LG TV. Video
concept is more like prank.
ü Impressions : 128,275,987 in total
ü Engagement : 122,394 in total
ü Traffic Generate : 100,552 visitors
ü Video Viewer : 3,001,799 data
1Feb-3Mar2014
( 30 Days )

8. KAKAOTALK

9. KAKAOTALK
KAKAOTALK NEW LOGO VIRAL CAMPAIGN
§ Create awareness
§ Brand engagement
§ Create Hype & Viral
Ø Buzzing using high reach buzzer
Ø Create Hashtag #SecepataApa
Ø Using more than 2500 buzzer
Ø All buzzer change their profile picture with
new KakaoTalk logo
v Branding new KakaoTalk logo using
viral concept
ü Impressions : 463,572,962 in total
ü Engagement : 601,888 in total
ü Conversation : 1,241,489 data
ü Trending Topic : 2 days
22Feb-28Feb2014
( 7 Days )

10. SONY MUSIC INDONESIA

11. SONYMUSICINDONESIA
FATIN ITUNES DOWNLOAD CAMPAIGN
§ Create awareness
§ Brand engagement
§ Foot traffic
§ Lead generation & Viral
Ø Buzzing using music and high reach buzzer
Ø Copywriting to encourage download
Ø Vclip on Youtubeto encourage download
v Fatin new album on iTunes and Video
Clip on Youtube
ü Impressions : 11,160,385 in total
ü Engagement : 58,134 in total
ü Traffic Generate : 15,315 visitors
ü Download : 7,865 data
7-9Dec2013
( 2 Days )

12. GARUDA INDONESIA

13. GARUDAINDONESIA
GARUDA TRAVEL FAIR CAMPAIGN
§ Create awareness
§ Brand engagement
§ Boost visitor on event at JHCC
§ Lead generation & Viral
Ø Buzzing using artist and high reach buzzer
Ø Copy to encourage book traffic & sales
Ø Copy to encourage visitor for JCC Event
v Garuda Travel Fair has been held at
JHCC and need more visitor to come
ü Impressions : 51,523,141 in total
ü Engagement : 60,748 in total
ü Traffic Generate : 20,315 visitors
ü Visitor on event : 9,935 data
11-14Sep2014
( 4 Days )

14. ThankYou

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