This document discusses trends in internet usage and how marketers can better reach mobile users. It finds that mobile internet usage now surpasses desktop, with people spending most of their online time on phones. However, most marketing still focuses on print and desktop. To connect with mobile users, the document recommends using authentic photos in marketing, as people frequently take and share photos online with their smartphones. Marketers need to understand mobile behaviors like photo sharing in order to effectively engage mobile-addicted audiences.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
27 digital marketing trends predictions 2015Fresh Egg UK
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
4 things you need to know about digital publishingMichael Kowalski
Talk given as part of a "20 Things You Need to Know" session at the PPA Independent Publishers conference in December 2015. Mostly talking about mobile – the opportunity and how to take advantage of it.
eMarketer Webinar: Eight Trends to Watch for Social Marketing 2015eMarketer
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing. Why mobile is critical and how video fits in. How real-time marketing is evolving and what this means for marketers. Why Facebook-first won’t always be the right strategy.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
eMarketer Webinar: The Multitasking Consumer—So Many Screens, So Little TimeeMarketer
How many hours does the average American spend consuming media each day? The answer may surprise you! Topics in this webinar include: How much time are US adults spending with major traditional and digital media? Is mobile time still growing at a breakneck pace? How is multitasking affecting time spent with media? Are marketers’ ad budgets in line with consumer behavior?
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
27 digital marketing trends predictions 2015Fresh Egg UK
In this presentation Fresh Egg’s digital experts look back at their predictions from last year, and let you in on the key trends you should be looking out for in 2015.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
4 things you need to know about digital publishingMichael Kowalski
Talk given as part of a "20 Things You Need to Know" session at the PPA Independent Publishers conference in December 2015. Mostly talking about mobile – the opportunity and how to take advantage of it.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
7. Since 2008, individual internet usage has
doubled from 2.7 hrs/day to 5.6 hrs/day.
+207%increase in internet usage
8. 2.2hours per day
In 2008, adults used desktops for:
80%of total digital
media usage
2.4hours per day
In 2015, adults use desktops for:
42%of total digital
media usage
DESKTOP
9. 0.3hours per day
In 2008, adults used mobile for:
12%of total digital
media usage
2.8hours per day
In 2015, adults use mobile for:
51%of total digital
media usage
MOBILE
10. KPCB Internet Trends 2015
HoursperDay
0
1
2
3
4
5
6
2008 2009 2010 2011 2012 2013 2014 2015YTD
2.8
2.6
2.3
1.6
0.8
0.4
0.3
0.3
2.42.42.32.52.62.4
2.3
2.2
0.40.30.30.30.30.40.30.2
Other Connected Devices Desktop / Laptop Mobile
Time Spent per Adult User per Day with Digital Media,
USA, 2008 - 2015YTD
DATA
2.7
3.0
3.2
3.7
4.3
4.9
5.3
5.6
15. KPCB Internet Trends 2015
Millennial Smartphone Behavior, USA, 2014
DATA
My smartphone never
leaves my side, night
or day
When I wake up, the
first thing I do is
reach for my
smartphone
I spend more than
two hours every day
using my smartphone
In the next five years,
I believe everything
will be done on
mobile devices
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
87%
80%
78%
60%
16. But marketers are stuck in
the past, spending way too
much on print and not
enough on mobile.
18. How to win mobile
marketing
#3
Learn to speak the new language of mobile; use
authentic photos to engage your audience.
19. To win mobile marketing, you
need to copy the behavior of
your customers.
20. 92% of people use their
smartphone to take photos.
(that’s more than any other activity!)
21. Pew Research Center
Study of Smartphone users in 2014, Samsung
DATA
What do use your smartphone for?
Taking photos
Text messaging
Internet browsing
Sending photos
Emailing
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
80%
84%
91%
92%
% of Total Respondants
22. 87% of millennials use their
smartphone camera at least
once per week, usually
sharing to social media.
23. KPCB Internet Trends 2015
Millennial Smartphone Camera Usage, USA, 2014
DATA
How often do you use your smartphone camera?
At least once a day
Every other day
At Least once a week
Never
0% 11.25% 22.5% 33.75% 45%
2%
21%
22%
44%
% of Total Respondants
24. KPCB Internet Trends 2015
Millennial Smartphone Camera Usage, USA, 2014
DATA
For what things do you use your smartphone camera?
Pictures/videos to
post on social media
0% 10% 20% 30% 40% 50% 60% 70% 80%
76%
25. To adapt your marketing to
reach these mobile addicts,
the most important thing is to…