Secrets Of Making Fine Vines
•Download as PPTX, PDF•
0 likes•310 views
This document discusses strategies for creating effective content on the Vine social video platform. It provides statistics on Vine's growth and user base. Certain types of content are noted to perform well, including comedy, relatable videos, cute/animal content, and how-to/life hack videos. Engaging influencers and incorporating contests can help increase viewership. Success can be measured through engagement metrics like loops and likes rather than direct clicks or ROI. The presentation recommends integrating Vine into an overall social media strategy and posting Vines to other platforms like Instagram to expand their reach. It also looks ahead to how Vine may evolve with competitors like Instagram and Snapchat.
Recommended
Recommended
More Related Content
What's hot
What's hot (13)
Similar to Secrets Of Making Fine Vines
Similar to Secrets Of Making Fine Vines (20)
Recently uploaded
Recently uploaded (20)
Secrets Of Making Fine Vines
- 1. Adam Gausepohl, PopShorts @adamgausepohl #SMX #24A1 The Secrets of Making Fine Vines
- 3. What is Vine? • 6-second social video platform • The videos loop • Owned by Twitter • Stats Available: • Likes • Revines • Comments • Loops
- 4. Vine Interesting Statistics Number of Vine users: 40M (08/20/13) Vine mobile app user growth from Dec ‘13 – May ’14: 27% Number of people who watch Vine videos each month: 100M (08/20/14) Number of Vine loops played daily: Over 1 Billion (08/20/14) Number of videos shared every minute by Vine users: 8,333 (4/23/14) Percentage of US teens (13-17) that posted a video to Vine using a mobile device: 23% (11/25/13) Most popular time to share Vines: Weekends (7/30/13) Note: We most often post for clients at 11am PT on Sundays http://expandedramblings.com/index.php/vine-statistics/
- 6. 1. Determining your Vine strategy: • What works well on Vine • What doesn’t work well on Vine • Tips if you’re making Vines yourself 2. How to get eyeballs and engage people • Working with influencers 1. How do you measure success on Vine? • Link clicks? ROI? Engagement? 2. Making Vine a part of your overall social strategy 3. Looking into the future: Vine, Instagram, Snapchat and beyond This presentation will cover:
- 7. • Comedy • Relatable • Cute / Animals • How-To / Life-hacks • Content & music mash-ups • Pranks • Vine Magic • Creative (stop-motion / time-lapse) • Extreme / Awesome • Vines that keep up with the latest trends • Planned out Vines (plan each shot) • Incorporating a contest can help increase participation What works well on Vine:
- 8. • Anything that comes off overly self-serving • Unimpressive stop-motion • Snap Chat style videos • Vines that try to do too much What doesn’t work well:
- 9. Comedy
- 11. Relatable
- 12. Relatable
- 13. Cute / Animals
- 14. How To / Life Hacks
- 15. Pranks
- 16. Vine Magic
- 17. Vine Magic
- 18. Creative (Stop-motion / Time-lapse etc.)
- 21. Nike: Now
- 22. Nike: Now
- 23. Nike: Now
- 24. Nike: Now
- 25. Nike: Now
- 26. Twitter CEO Dick Costolo said that his “immediate term and immediate focus on Vine are continuing to build beautiful content-creation tools for all of the users of that service.” October 27th, 2014
- 34. Vine Magic
- 35. Vine Magic
- 36. Similar companies to PopShorts
- 37. Measuring Success on Vine Can’t click links Can’t track direct ROI
- 38. Measuring Success on Vine CAN track engagements CAN track Loop counts
- 39. Making Vine a part of your overall social strategy
- 40. Twelve week e-commerce experience on Kohls.com supported by multiple touchpoints throughout paid, owned, and earned media. Fans watching the show could either “shop the look” for outfits inspired by the show, or “buy it now” to grab items featured on-air and in custom content pieces. The Voice Season 7 – Kohls Digital Program
- 41. Doritos’ Twitter campaign using Vine Benchmark engagement rate: 11-15 percent Actual engagement rate: 22.7 percent Benchmark impressions: 9.5 million Actual impressions: 27.3 million “We wanted to try something cutting edge, something that can be instantly engaging and we thought that this platform was great. By using a promoted trend in Twitter it also allowed us to get mass awareness and we thought it was the perfect platform to leverage the Mariachi Doritos.” – Taylor Jenkins, Brand Manager at Doritos UK
- 42. 5) Think Outside of The Vine
- 43. 5) Think Outside of The Vine
- 44. Don’t forget to post your Vines to Instagram!!! It’s OK they aren’t 15 seconds long! 5) Think Outside of The Vine
- 45. 5) Think Outside of The Vine Looking into the future: Vine, Instagram, Snapchat and beyond
- 46. 5) Think Outside of The Vine