SlideShare a Scribd company logo
Creating and Managing Tech-
Touch Relationships With
Customers
Agenda
• About me
• What is Community to Bluescape
• Problem Statement
• 4 steps
• Best Practice
• Results
• Take-a-ways
Phil Nguyen
• Run the Bluescape Community
• Program builder
• “Let it go”
• Visual Collaboration Platform
What is in Community?
Community is…..
thought leadership
support
brand
groups
voices
Content
Where we are…..
Problem: Give customers the best service
1. Prepare to scale your business
2. Customer Segmentation
Enterprise
High	
  Touch
Midmarket
Medium	
  Touch
SMB
Touch	
  Points
Umbrella
Strategic	
  
#	
  of	
  licenses
(ACV)
Size
3. Decide on model
The Model
Train
(CSM)
Adopt
(CSM)
On-­‐boarded
(Community	
  
Team)
Before….
After…..
Call	
  to	
  Action
Monthly	
  Metrics
Updates,	
  news,	
  features
4. Get buy-in from CSMs
Best Practice
• No surprises!
• Transition during QBR
• Make Touch Points content meaningful and memorable
Results
• 100% retention rate at renewal time
• 72% of renewals purchased additional licenses and hardware
• 100% referable
• Evangelize and partner up
• Case study
• Webinar
• Host event
• CSAT
Take-away/Lessons Learned
• Be creative
• Take risks
• Know your customers: understand what customers need from you to be
successful
• Buy-in from all parties is critical
Q&A
Programs

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