Retaining Your Customer
Success Team
Scaling is easy. Scaling intelligently is hard.
Growth is a magnifying glass. If you
have a tiny diamond and you put it
under a magnifying glass, then you’ll
make something big and great.
But if it’s just kind of a tiny piece of
sh*t, then it's just going to be a big
piece of sh*t, right?
“
”- Andrew Chen, Growth Hacker
Purpose Focused Employee Programs
• CSMs are especially focused on purpose—the “why” behind their roles.
• Three key programs:
• Impact You: Career Planningand Growth
• Impact Your Company: Special Projects
• Impact Others: The Ultimate Customer
Why?
Key Programs
Impact You
Customer Success Characteristics
Consultative
Communication
Innovation
Relational
Technical
Revenue
Defining	
  and	
  solving	
  
complex	
  business	
  problems
Ability	
  to	
  understand	
  and	
  
communicate	
  complex	
  product	
  
scenarios with	
  customers
Ability	
  to	
  own	
  and	
  deliver	
  
churn	
  reduction	
  and	
  
account	
  expansion
Communicating and	
  
collaborating	
  with	
  customers	
  
and	
  cross-­‐functional	
  groups
Contributing	
  to	
  product	
  and	
  
company	
  improvement and	
  
development	
  
Developing	
  and	
  leveraging	
  
customer	
  relationships
Career Tracks
• Experience	
  Ranges	
  Across	
  the	
  IC	
  and	
  Management	
  Path
10+
5
2
Years	
  Management	
  Experience
²
VP
²
Director
²
Manager
²
Team	
  Leader
ü CS	
  Representative
ü CSM
ü Sr	
  CSM
ü CS	
  
Executive
*Typical	
  time	
  in	
  role:	
  12-­‐24+	
  months
Years	
  of	
  CS	
  or	
  related	
  experience
2 5 10+
[Employee Name | Manager Name | Date Plan Set]
CURRENT	
  
POSITION:	
  
[Title	
  Goes	
  HERE]
9-­‐24	
  mo.	
  target 12-­‐36	
  mo.	
  target 5	
  YEAR	
  GOAL
PERSONAL	
  SWOT CUSTOMER	
  SUCCESS	
  CHARACTERISTIC	
  DEVELOPMENT
Strength	
  -­‐ 1
Strength	
  -­‐ 2
Strength	
  -­‐ 3
Strength	
  -­‐ 4
Weakness	
  -­‐ 1
Weakness	
  -­‐ 2
Weakness	
  -­‐ 3
Weakness	
  -­‐ 4
Opportunity	
  -­‐ 1
Opportunity	
  -­‐ 2
Opportunity	
  -­‐ 3
Opportunity	
  -­‐ 4
Threat	
  -­‐ 1
Threat	
  -­‐ 2
Threat	
  -­‐ 3
Threat	
  -­‐ 4
Strengths Weaknesses
Opportunities Threats
Revenue
Relational
Technical
Consultative
Communication
Innovation
Characteristic	
  List Current	
  Skill	
  Aptitude Skill	
  Gap	
  
Individual Career Development Plan
Impact Your Company
Special Projects
CSM Project	
  Name Summary Specific	
  Deliverables Completion	
  
Date
Percent	
  
Complete
John Renewal
Management
Define	
  renewal	
  management	
  
at	
  Mixpanel,	
   including	
   the	
  
strategies,	
   policies,	
   and	
  
processes.
1) Define strategy,	
  process,	
   and	
  policies
2) Document	
   and	
  gain	
  cross-­‐functional	
  
approval
3) Develop playbook	
  for	
  AEs	
  and	
  CSMs
April 30 50%
Jane Onboarding	
  
Survey	
  Revamp
Redevelop	
  onboarding	
   survey	
  
to	
  better	
   align	
  to	
  cross-­‐
functional	
   needs/requests.
1) Develop content
2) Define	
  timeline,	
   frequency,	
   audience
3) Gain cross-­‐functional	
   consensus March 31 75%
Doe Identifying Sales	
  
Opps
Build	
   program	
  to	
  help	
  CSMs	
  
identify,	
   nurture,	
   and	
  close	
  
opportunities.	
  
1) Develop	
  a	
  playbook
2) Develop	
  a	
  training	
  presentation	
   based	
  on	
  
playbook
3) Partner	
   with	
  sales	
  enablement	
  to	
  deliver	
  
training
March	
  31 85%
Contributing to the Greater Good
Impact Others
Focus on the Ultimate Customer
People, People, People…
Results
Retaining Top CSMs
• Spend as much time developing programs for your CSMs as you do
developing programs for your customers.
• Get ahead of career management. HR can’t do it for you.
• It doesn’t cost money…but, it does cost time.
• Commit to making the time.
Q&A

Retaining Your Customer Success Team

  • 1.
  • 3.
    Scaling is easy.Scaling intelligently is hard. Growth is a magnifying glass. If you have a tiny diamond and you put it under a magnifying glass, then you’ll make something big and great. But if it’s just kind of a tiny piece of sh*t, then it's just going to be a big piece of sh*t, right? “ ”- Andrew Chen, Growth Hacker
  • 4.
    Purpose Focused EmployeePrograms • CSMs are especially focused on purpose—the “why” behind their roles. • Three key programs: • Impact You: Career Planningand Growth • Impact Your Company: Special Projects • Impact Others: The Ultimate Customer Why? Key Programs
  • 5.
  • 6.
    Customer Success Characteristics Consultative Communication Innovation Relational Technical Revenue Defining  and  solving   complex  business  problems Ability  to  understand  and   communicate  complex  product   scenarios with  customers Ability  to  own  and  deliver   churn  reduction  and   account  expansion Communicating and   collaborating  with  customers   and  cross-­‐functional  groups Contributing  to  product  and   company  improvement and   development   Developing  and  leveraging   customer  relationships
  • 7.
    Career Tracks • Experience  Ranges  Across  the  IC  and  Management  Path 10+ 5 2 Years  Management  Experience ² VP ² Director ² Manager ² Team  Leader ü CS  Representative ü CSM ü Sr  CSM ü CS   Executive *Typical  time  in  role:  12-­‐24+  months Years  of  CS  or  related  experience 2 5 10+
  • 8.
    [Employee Name |Manager Name | Date Plan Set] CURRENT   POSITION:   [Title  Goes  HERE] 9-­‐24  mo.  target 12-­‐36  mo.  target 5  YEAR  GOAL PERSONAL  SWOT CUSTOMER  SUCCESS  CHARACTERISTIC  DEVELOPMENT Strength  -­‐ 1 Strength  -­‐ 2 Strength  -­‐ 3 Strength  -­‐ 4 Weakness  -­‐ 1 Weakness  -­‐ 2 Weakness  -­‐ 3 Weakness  -­‐ 4 Opportunity  -­‐ 1 Opportunity  -­‐ 2 Opportunity  -­‐ 3 Opportunity  -­‐ 4 Threat  -­‐ 1 Threat  -­‐ 2 Threat  -­‐ 3 Threat  -­‐ 4 Strengths Weaknesses Opportunities Threats Revenue Relational Technical Consultative Communication Innovation Characteristic  List Current  Skill  Aptitude Skill  Gap   Individual Career Development Plan
  • 9.
  • 10.
    Special Projects CSM Project  Name Summary Specific  Deliverables Completion   Date Percent   Complete John Renewal Management Define  renewal  management   at  Mixpanel,   including   the   strategies,   policies,   and   processes. 1) Define strategy,  process,   and  policies 2) Document   and  gain  cross-­‐functional   approval 3) Develop playbook  for  AEs  and  CSMs April 30 50% Jane Onboarding   Survey  Revamp Redevelop  onboarding   survey   to  better   align  to  cross-­‐ functional   needs/requests. 1) Develop content 2) Define  timeline,   frequency,   audience 3) Gain cross-­‐functional   consensus March 31 75% Doe Identifying Sales   Opps Build   program  to  help  CSMs   identify,   nurture,   and  close   opportunities.   1) Develop  a  playbook 2) Develop  a  training  presentation   based  on   playbook 3) Partner   with  sales  enablement  to  deliver   training March  31 85% Contributing to the Greater Good
  • 11.
  • 12.
    Focus on theUltimate Customer People, People, People…
  • 13.
  • 14.
    Retaining Top CSMs •Spend as much time developing programs for your CSMs as you do developing programs for your customers. • Get ahead of career management. HR can’t do it for you. • It doesn’t cost money…but, it does cost time. • Commit to making the time.
  • 15.