The document provides steps to create an effective social media strategy: 1. Audit existing social media presence and competitors to understand strengths, weaknesses, and opportunities. Set goals tied to key performance indicators and revisit them regularly. 2. Define target audiences by where they are online and their interests to choose appropriate channels. 3. Create consistent, branded content tailored for each channel and mix up content types to keep audiences engaged. 4. Measure key metrics like impressions, engagement, and followers to track progress against goals over time.

1. Creating A Social Media
Strategy
M a r i e E n n i s - O ' C o n n o r
S o c i a l M e d i a S t r a t e g i s t

2. A U D I T
01
Google Yourself
Perform A SWOT Analysis
Audit existing social media
Perform competitor analysis

3. G O A L S
02
SET "SMART" Goals
Goals drive strategy
Write down your goals
Tie To Key Performance Indicators
revisit them often

4. D E F I N E A U D I E N C E
03
Who are you trying to reach?
Where are they online?
What are their interests?
Who influences them?
do they use a Computer, smartphone
and/or tablet?

5. C H O O S E C H A N N E L S
04
Match to tARGET demographics
Align with goals
Choose a variety of platforms
Create a consistent, branded
presence

6. C R E A T E C O N T E N T
05
Consistent with brand message
Create value and relevance
Build trust and authority
Different for each channel
Mix it up to keep it fresh

7. M E A S U R E
06
Find your key metrics
iMPRESIONS, eNGAGEMENT, fOLLOWERS
tIE mETRICS TO GOALS
mEASURE HOW THEY CHANGE OVER TIME

8. y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Social Media Strategy

9. WANT TO KNOW MORE
ABOUT CREATING A SOCIAL
MEDIA STRATEGY FOR YOUR
BUSINESS?
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Connect With Me
@JBBC