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What are Analytics?

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Blake Robinson
Blake Robinson

A version of the deck Margaret Francis and Blake Robinson used in their "What are Analytics?" SXSW 2010 presentation.

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What are Analytics? #sxsw #whatareanalytics Blake Robinson, Attention Margaret Francis, Scout Labs
Why bother with social media analytics? ,[object Object],[object Object],[object Object]
What should you expect to get out of this session? ,[object Object],[object Object],[object Object]
1. Basic Metrics (What the f-k is going on?) ,[object Object],[object Object],[object Object],[object Object]
Visibility is key
Engagement (What the f-k is going on?) Engagement Metrics by Site from PostRank
Breakdown of Social Media Mentions by Media Type Breakdown of Social Media Mentions by Mention Type (Scout Labs)
Breakdown of Social Media Mentions by Mention Type Breakdown of Social Media Mentions by Mention Type (Radian6)
Twitter Followers Conan vs. Leno on Twitter (TwitterCounter.com)
Theme Identification Tiger Woods Themes, 1M Ending 11/30/09 1M Ending 2/15/10 (Scout Labs)
2. Insight Metrics (How does this drive my business?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Volume Comparative Volume of Social Media Mentions (Scout Labs)
Geos/ Demos Age Demographics for Social Media Mentions (Sysomos)
Sentiment Sentiment on Tiger Woods for all Social Media Mentions 3M Ending 1/21/10 (Scout Labs) Sentiment on Tiger Woods for Blogs 3M Ending 3/12/10 (Sysomos)
Product Feedback Netflix Product Feedback (Scout Labs)
3. Business Metrics (How do I actually correlate this with money?) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Clicks Clicks for the What Are Analytics? Panel Via bit.ly
Trackbacks Trackbacks for sxsw.com: 1134 According to BlogPulse
Blog Trackbacks Trackbacks for sxsw.com: 1314 According to Google
Traffic Traffic to nike.com vs. puma.com, reebok.com & adidas.com Last 1Y (Quantcast)
Traffic Traffic to nike.com vs. puma.com, reebok.com & adidas.com Last 1Y (Compete)
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for coming! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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