As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel. From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams.
Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.
In this presentation, Chad White, Lead Research Analyst at Salesforce Marketing Cloud, presents a framework for gradually turning up the IQ of your emails in several manageable steps by improving the (1) design, (2) personalization, and (3) journeys. Along the way, tactics are illustrated with examples from Salesforce’s award-winning Email Swipe File. Get inspired and take the next step toward building smarter emails.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
AdTech 2013: Innovation and Measurement in Social Media Derek Laney
The explosion in cloud services, devices and data is enabling companies to connect with customers in entirely new ways. This session will examine 3 innovative case studies where social media programs have moved beyond the “awkward adolescent” phase to acting as agents of change for companies, with the resulting data creating closer relationships with customers. We will examine if existing measures of success are still valid in 2013 in the drive for tangible returns.
Leave the session with a model for assessing social media maturity and ideas, to set your businesses up for success.
Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams.
Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.
In this presentation, Chad White, Lead Research Analyst at Salesforce Marketing Cloud, presents a framework for gradually turning up the IQ of your emails in several manageable steps by improving the (1) design, (2) personalization, and (3) journeys. Along the way, tactics are illustrated with examples from Salesforce’s award-winning Email Swipe File. Get inspired and take the next step toward building smarter emails.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Why a full-funnel approach? What do we need to start? The key ingredients are starting from the bottom, remarketing, and lookalikes. Here are 5 tips to keep in mind when developing
your full-funnel marketing strategy.
Summer Camp(aigns) Part 2: Email and Nurture Tips and TechniquesMarketo
In this Digital Marketing Bootcamp session, you’ll learn email tips and techniques that will help you build engaging, long-lasting relationships with your prospects and customers.
Marko Savic - MarTech and the buyer journeyFunnelCake
Marko Savic is co-founder and CEO of FunnelCake.
Marko did a presentation on every marketers favourite four letter word (we know what you're thinking - but no) data. His talk includes the numerous challenges in marketing technology today, how to pick the right technology (there are only two rules), and how his personal job story has a lot to do with why FunnelCake is now a company.
Marko presented this talk at The Marketing Leap in Kitchener, Ontario.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Which SEO techniques will become more important in 2016? This presentation by Steve Masters of Vertical Leap to the Smart Insights Digital Marketing Priorities Summit discusses how data analysis technique and new algorithmic techniques will be used to improve organic search visibility.
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally.
According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials
spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users.
Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more,
direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the
attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing.
And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has
changed. And with it, so has Medicare marketing.
Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Why a full-funnel approach? What do we need to start? The key ingredients are starting from the bottom, remarketing, and lookalikes. Here are 5 tips to keep in mind when developing
your full-funnel marketing strategy.
Summer Camp(aigns) Part 2: Email and Nurture Tips and TechniquesMarketo
In this Digital Marketing Bootcamp session, you’ll learn email tips and techniques that will help you build engaging, long-lasting relationships with your prospects and customers.
Marko Savic - MarTech and the buyer journeyFunnelCake
Marko Savic is co-founder and CEO of FunnelCake.
Marko did a presentation on every marketers favourite four letter word (we know what you're thinking - but no) data. His talk includes the numerous challenges in marketing technology today, how to pick the right technology (there are only two rules), and how his personal job story has a lot to do with why FunnelCake is now a company.
Marko presented this talk at The Marketing Leap in Kitchener, Ontario.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
18 Marketing KPIs to Track (And How to Calculate Them)Kayla Perry
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand? Read the full post: https://www.brafton.com/blog/strategy/which-marketing-kpis-are-the-most-important/
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Which SEO techniques will become more important in 2016? This presentation by Steve Masters of Vertical Leap to the Smart Insights Digital Marketing Priorities Summit discusses how data analysis technique and new algorithmic techniques will be used to improve organic search visibility.
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally.
According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials
spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users.
Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more,
direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the
attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing.
And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has
changed. And with it, so has Medicare marketing.
Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.
Every marketer faces the challenge of poor performing email campaigns. The good news is you can improve performance with some extra effort. Learn how in this infographic by RingLead and Heinz Marketing.
Throughout the week, we have been monitoring the social conversations taking place around CES. We studied everything from the top brands and themes to the top hashtags and speakers. Check out all the top social media trends and analysis from CES 2015 in our recap.
25+ Mind Blowing Stats About Business Today - CTRL ALT DeleteMitch Joel
Is your business in need of a reboot? It is time to CTRL ALT Delete your business model? Check out these 25+ mind-blowing stats about the state of business today. Everything has changed. It's time to CTRL ALT Delete. This presentation is an addition to the latest business book from Twist Image President, Mitch Joel, called, CTRL ALT Delete. In this follow-up to his his bestselling book, Six Pixels of Separation (2009), Mitch uncovers five movements that have changed business, which brands are doing little (to nothing) about.
The most comprehensive marketing report of 2015 is here. Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Inside this second annual report, you get an unparalleled look at the modern marketer’s mindset, including:
3 most pressing business challenges
Top 5 areas for increased spending
Biggest changes from 2014
Hottest trends in social, mobile, and email marketing
Almost five years ago, ExactTarget published the 2009 Email List Growth Study, an in-depth examination of marketers’ top subscriber growth tactics. Since then, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media. The time has come to renew our research and update our findings about the strategies and tactics of successful audience development.
But why call it audience development instead of “list growth,” as you may have heard in the past? Because your company needs audiences comprised of real people to survive. People are the building blocks of great audiences, and thanks to email, Facebook, Twitter, SMS, and mobile apps, you can have these push-button audiences at your fingertips. A thriving audience can become your most valuable business asset.
New research presented at Demand Metric Demand Generation Virtual Summit: http://events.demandmetric.com/
Watch the presentation: https://www.youtube.com/edit?video_referrer=watch&video_id=z1xy8lvpd3o
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
It’s no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketing — including businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we’re separating B2B from B2C marketers. Today, we present you with data about B2B trends, goals, and obstacles in 2015 with the 2015 State of B2B Marketing.
Using survey responses from 2,100+ B2B marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
This report details our findings about which content tactics B2B marketing organizations are using, and which distribution channels are most effective in the after-sales cycle. This data should help CMO’s invest in the right content marketing tactics for executing their post-sales content marketing strategy.
The State of Engagement in Marketing Today- European ViewMarketo
In this era of the Engagement Economy, where everyone and everything is connected, consumer expectations have changed dramatically. How are European marketers faring in making consumers feel wanted, understood, and connected to their brand? Scroll through this deck to find out!
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
#CNX14 - Propelling Your Career with Mentors & Sponsors
Steps to Building Your Digital Audience
1. REPORT
#22
The Audience Growth Survey:
How Are Marketers Growing Email, Social, and Mobile Audiences?
As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital
marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel.
From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
For this research, a nationwide survey was developed and fielded, surveying digital marketers
predominantly from the United States. A total of 395 respondents completed the survey, with oversight
in the following marketing areas.
Marketing Areas of Regular Involvement
B2B and B2C Marketers
B2B
91%
66%
Email
37%
Social Media
Mobile
28%
36%
B2C
35%
Both
29%
Executive Oversight
Effectiveness is a subjective term. In this survey, marketers rated email, Facebook, Twitter, SMS, and
mobile app marketing tactics by their effectiveness, but how can that be quantified? While effectiveness
is ultimately unique to each marketer, it’s shaped by the following variables.
Quality of audience members added
Quantity of audience members added
Email
41%
Facebook
12%
38%
Twitter
Overall ROI
41%
43%
SMS
28%
Mobile App
22%
28%
27%
17%
19%
21%
32%
27%
34%
EMAIL
Email is still the bedrock audience of the modern marketer. Let’s take a look at the top goals of email
marketing and a few of the most effective email marketing tactics.
Top Email Marketing Objectives
Best Email Marketing Tactics
64%
Sell products/services
Option to opt into email when
viewing mobile app content
52%
Generate leads
51%
Drive brand awareness
Gain customer insight/
improve retention
59%
rate
effective
use
58%
rate
effective
39%
Promote content via social
media that requires email
registration to access
34%
use
35%
Drive online loyalty program
registration requiring email
address
51%
12%
use
59%
rate
effective
Social media has become a must-have element of any marketing strategy. Consider the most common
objectives for Facebook and Twitter and the most effective tactics.
Top Social Media Marketing Objectives
Facebook
Twitter
77%
Drive brand awareness
70%
55%
Provide service/support
58%
Gain customer insight/
improve retention
36%
Generate leads
44%
Sell products/services
28%
35%
22%
22%
26%
19%
Best Social Media Marketing Tactics
Facebook ads: Sponsored
Stories
Facebook ads: display ads
(non-Sponsored Stories)
25%
Product/prize giveaways with
Follow required
use
67%
rate
effective
30%
Publicly answering customer
service questions on Twitter
use
52%
rate
effective
Answering customer service
questions on Facebook
20%
use
57%
rate
effective
27%
use
60%
rate
effective
34%
Regularly offer FAQs and
how-tos through tweets
use
69%
rate
effective
22%
use
59%
rate
effective
SMS & APPS
Mobile marketing is undoubtedly on the rise, with SMS and branded mobile apps being two of the most common
channels. Let's see what marketers are looking to get out of mobile and the most effective ways to achieve these goals.
Top Mobile Marketing Objectives
Mobile App
SMS
Drive brand awareness
Gain customer insight/
improve retention
40%
50%
Sell products/services
32%
46%
50%
33%
Generate leads
32%
43%
Provide service/support
37%
43%
28%
32%
Best Mobile Marketing Tactics
Requesting phone number as
part of sweepstakes or
contest
Requesting phone number at
point of sale to deliver offers
Requesting phone number to
deliver a receipt
47%
use
56%
Promote app via email
marketing program
65%
use
59%
rate
effective
rate
effective
49%
65%
use
55%
Promote app on website
use
54%
55%
rate
effective
rate
effective
41%
use
Paid/sponsored advertising
on social media channels
rate
effective
33%
use
50%
rate
effective
You have a myriad of ways to grow your proprietary audiences at your fingertips. The question is, which tactics work best for
both your brand and target audience? The data in this report should spark some ideas, but ultimately, audience growth is a
matter of testing what tactics will get your brand the largest, most responsive audience possible.
Read the full research at exacttarget.com/sff.