The document outlines a comprehensive framework designed to enhance an organization's online advertising strategy by providing access to various training, tools, and templates. Key resources include ad calendar templates, performance evaluation tools, and vendor assessments. It emphasizes a structured approach to planning, implementation, and evaluation of online advertising campaigns.

1. Leverage the framework below to quickly
empower your organization’s online advertising strategy.
ONLINE ADVERTISING
Framework
MEASURE61 UNDERSTAND
Click the buttons below to access all related
training, tools, templates, and other resources.
Ad Calendar &
Budget Template
Assess Advertising
Concept Effectiveness
Training Course Google Adwords Google Analytics
Adwords Keyword
Planner Tool
FindingROIWithOnline
AdvertisingCampaigns
Feature Advantage
Benefit Tool
Online Advertising
Vendor Evaluation
Building Effective
Landing Pages
Brand Strategy
ScorecardTechnology Overview AdmobSPYFU
Advertising Plan
Checklist
Online Ad Campaign
Planning Template
AgencyManagement
Training Course
Brand Scorecard
How-to GuideBenchmark Report Facebook AdsKeyword Spy
Online Advertising
ROI Calculator
Advertisement
Evaluation Matrix
Online Advertising
System RFP
Positioning Statement
Worksheet
Online Advertising
Vendors Matrix
B2BDisplayAdvertising
How-toGuide
Landing Page
Optimization Checklist
PLAN4 IMPLEMENT5EVALUATE2 RESEARCH3