Over a third of clinical trials fail to meet enrollment targets, and more than 10% do not enroll any patients. Social media strategies that focus on raising awareness of health issues being studied, engaging potential participants, and informing them of the research's potential impact on their health appear to increase recruitment for clinical studies. The document discusses using social media platforms like Twitter to listen to patients, inform them about research, and engage them in the recruitment process. It prompts readers to consider how they can use social media to connect with patients and advance clinical research.

9. Source: http://researchhubs.com/post/computing/web-application/web-1-2-and-3.html

22. • 37% of all sites in a given trial fail to meet their
enrollment targets.
• More than 10% never enroll a single patient.

40. Listen
Inform
Engage

42. , W. Is social media suitable for patient
recruitment? Clin. Invest. (Lond.) (2015) 5(6)
Eglmeier, W. Is social media suitable for patient recruitment? Clin. Invest.
(Lond.) (2015) 5(6).

43. Twitter

44. Listen
Inform
Engage

45. Recruitment strategies that focus on increasing
potential participants' awareness of the health
problem being studied, its potential impact on
their health, and their engagement in the
learning process appeared to increase
recruitment to clinical studies.

47. Inform
Engage

51. #WhyWeDoResearch

56. • Adobe Spark

60. How will YOU use social media
to connect with your patients,
to advance clinical research, to
spread evidence-based findings,
and to create more patient-
centered healthcare?

61. @JBBC
socialease@live.ie
Marie Ennis-O’Connor