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Luckie & Company uses customer data to develop targeted marketing strategies. They identify customer segments based on behaviors, attitudes, and individual attributes. This allows them to tell the right stories to the right audiences through the right channels. Their goal is to use data-driven insights to increase customer engagement, sales, retention, and marketing ROI.
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![Great storytelling begins with the data By gaining a deep and thorough understanding of your company’s relationships with its customers, we develop insights that will change how you manage customer engagement, sales and retention. We develop strategies using your data that enable measurable marketing ROI by deploying macro campaigns and micro initiatives based on multivariate Business Intelligence. Our methodology is: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Listening to Your Customer
1. The document discusses the importance of measuring social media for brands. It notes that brands need to actively listen to online conversations, analyze content, and participate to understand consumer control of conversations.
2. A framework is presented for developing a social media measurement strategy with six pillars: defining goals and metrics, assembling resources and expertise, integrating and visualizing data, analyzing insights, adopting governance, and ongoing optimization.
3. Tools for social media measurement are also discussed, noting the importance of considering factors like cost, coverage, workflow capabilities, integration with other apps, support, metrics and reporting when selecting tools. The overall message is that effective measurement requires understanding objectives, using a framework, and choosing the right tools.
digitalmarketing.pdf
In the intricate web of the digital landscape, businesses must navigate a multitude of strategies to effectively connect with their audience and achieve online success. From the foundational principles of SEO and content marketing to the dynamic realms of social media, influencer collaborations, and emerging trends like video marketing, the world of digital marketing services is expansive and ever-evolving.
Gage Social Media
Gage is a marketing agency that specializes in social media solutions. It was formed in 1992 and has offices in Minneapolis, Los Angeles, and Redmond. Gage blends technology and marketing to drive behavior change for major brands. It provides strategy, consulting, software integration, promotions, and other services to help clients maximize the impact of social media. Gage takes a data-driven approach to social media, using tools like social CRM to engage audiences and measure results. Case studies demonstrate how Gage has helped companies like 3M, Microsoft, and Medtronic achieve their social media goals.
The Ultimate Guide to Social Media Advertising Platforms.pdf
As the digital realm continues to shape the way we interact, conduct business, and share information, social media platforms have become a bustling marketplace for marketers and businesses seeking to establish a formidable online presence. This guide aims to unravel the intricacies of social media advertising, demystify the vast array of platforms available, and equip you with the knowledge and strategies needed to harness their potential to drive success.
Whether you're a marketing professional, an entrepreneur, or someone simply curious about the digital advertising universe, this guide will provide insights and actionable tips to help you make informed decisions and create effective social media advertising campaigns. From the giants like Facebook and Instagram to the rising stars like TikTok, we'll explore the strengths, nuances, and opportunities presented by each platform.
We'll delve into the mechanics of ad creation, targeting, and optimization, unravel the latest trends in the world of social media advertising, and address the challenges that marketers face in this fast-paced environment. Our goal is to empower you with the knowledge to not only survive but thrive in the ever-shifting sands of social media advertising.
Navigating the Complex World of SEO Effective Strategies for Higher Rankings.pdf
This guide serves as your compass through the intricate landscape of SEO, unveiling strategies and tactics that can propel your website to higher rankings and increased online visibility. From understanding the fundamentals to mastering technical aspects and content optimization, embark on a journey that demystifies SEO and empowers you to navigate its complexities with confidence.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
The Importance of Digital Marketing.pdf
Bangalore Digital Marketing is a full-service digital agency, that excels in expanding online businesses through expert Best digital marketing company in Bangalore.
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...
In today’s interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a website’s visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
Marketing to a Segment of One - Fico ExactTarget Webinar
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Mbs hitting the bulls eye
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
Organic Masterclass: How to Measure & Report
This document discusses how to measure and report on organic social media performance. It begins with an overview of how paid and organic social work together to drive outcomes. It then provides a framework for setting measurable organic goals by aligning them with overall business objectives. The document outlines key metrics to track for organic awareness, engagement, and conversions, and compares them to paid metrics. It also discusses tools for bringing all the data together and creating customized reports. The key takeaways are to consider how paid and organic complement each other, establish a clear measurement framework, use metrics that demonstrate value, track conversions at all stages, start measurement slowly, and choose tools that provide useful insights.
Social media and marketing
Social media has become an important tool for advertising and marketing. It allows companies to directly engage with customers and influence them through social proof and electronic word of mouth recommendations. Key aspects of social media strategy discussed in the document include awareness, engagement, branding, integrated marketing communications, and measuring return on investment and cost of ignoring social media. Both successes and failures of real-time social media campaigns are reviewed to provide lessons for effective social marketing.
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Is social media the new direct marketing - 3 march 2011 -- slideshare
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Draft retailcapabilities082511
- 1. A Luckie presentation August 10, 2011 Big data is a big deal CONFIDENTIAL - PROPERTY OF LUCKIE & COMPANY. © 2011 LUCKIE & COMPANY. Reproduction, distribution, presentation, display, license, and derivative works by written permission only from Luckie & Company.
- 3. Integrate all data sources to determine how technology-driven marketing can motivate consumers to specific transactional behaviors
- 4. Differentiate consumers in various segments, groups or other subsets to maximize relevance while maintaining the highest return on marketing investment (ROMI)
- 5. Execute customized, individually relevant multi-channel marketing programs
- 6. Measure the results against key performance indicators and rapidly reactThis approach allows for constant improvement of multiple initiatives while focusing on current consumers, acquiring prospects, and ensuring effective channel use to drive marketing optimization.
- 7. Data defines and prioritizes the consumer spectrum
- 8. Moving from Awareness to Behavior 1 to Few Niche: SEO/SEM, Print, Email, SM Women’s, Men, Housewares 1 to Many Mass: TV, Print, Display Shop at Stein Mart 1 to 1 Loyalty Club: Private Sale, New Brands, BOGO AWARENESS Register to win < Register for newsletter < Register for coupons < Customer transaction< BEHAVIOR Elite New Member New Loyalist Good Customer Departmentalist Tenured Holiday Shopper
- 9. Data defines value potential across three or more dimensions
- 10. Value potential drives the strategy, targeting, creative, execution, and optimization
- 11. Great strategy drives the right stories to the right audiences at the right times and in the right places Website Mobile Site Print Out-of-Home (OOH) Video Radio eMail Public Relations Blogger Outreach/PR Direct WOM Sweepstakes Event Sponsorships Customer Service :30 :15 Flickr Facebook Banners Community Paid / Organic Search Digital Video Twitter LinkedIn Location Based Marketing Mobile Banners Mobile Opt-In Intelligent POP iPad/iPhone App iPad Ads Facebook App Facebook Ads Foursquare Couponing based on Check-in Tumblr
- 12. And that drives customers to action
- 13. Our current and former clients all agree
- 14. Lets take a closer look
- 16. behavioral segments Defines value to the brand Based transactional (behavioral) metrics Sales (monetary) Coupons Engagement (digital) Visits (frequency & recency) Loyalty Marketing impact Investment Cadence Lifetime value management
- 17. leveraging the y-axis Customer Velocity Investment 13
- 18. Example | Behavioral Segment
- 19. Attitudinal profiles Defines the ‘who’ (targets) Based on demographic, psychographic and motivational datasets Marketing impact Creative presentation Media targets
- 20. Planet PÜRists Primarily well to do singles, young couples Messaging and creative Natural, organic, artsy Environmental, cause-oriented Imagery Earthy tones Clean, balanced
- 21. Planet PÜRists
- 23. Responds to text coupons
- 25. Does not read the paper
- 26. Very active in social media
- 27. Index high to use internet for job search, dating and banking
- 28. Index high for Spanish radioPlanet PÜRists
- 29. Attitudinal Segment media strategy | Mobile, AL
- 30. Attitudinal Segment media strategy | Jacksonville, FL
- 31. creative effect
- 33. Individual Attributes Defines individual demand drivers Product or brands Preferred channel(s) Preferred stores Marketing impact Messaging Offers Communication frequency
- 36. Individual Attributes leveraging the z-axis Implementation of a longitudinal multi-touch contact strategy drives not only tactic ROI, but also significant impact on annual spend vs. control and increases LTV
- 37. 360° view
- 38. 360° view
- 39. Need updating with all logos
- 42. What story can we tell with your data?
- 43. Thank you
- 44. Luckie & Co. John Heenan, CMO 600 Luckie Drive Birmingham, AL 35223 P 205.879.2121 F 205.877.9855 www.luckie.com CONFIDENTIAL - PROPERTY OF LUCKIE & COMPANY. © 2011 LUCKIE & COMPANY. Reproduction, distribution, presentation, display, license, and derivative works by written permission only from Luckie & Company.