The marketing landscape continues to shift towards a more content focused paradigm, which means there is more content “noise” than ever before. Marketing teams need the resources to help their efforts stand out so the requirements and expectations surrounding content marketing roles are fast evolving. A competitive Content Marketer must be a hybrid marketer – part technician, part artist. In other words, the next generation of successful marketers are equal parts Elon Musk and Georgia O’Keeffe. So how do you attract those savvy future-facing content marketers? This Content Marketing job description is a great start to finding your next Elon O’Keeffe.

1. C O N T E N T
M A R K E T I N G
Writing the Job Description

2. U N D E R S T A N D I N G T H E
C O N T E N T M A R K E T I N G R O L E

3. If building lasting relationships with your clients is the
goal, content marketing is the means. Content
marketing is a marketing strategy that centers on
creating, publishing, and distributing valuable content
for your target audience. It works through an exchange
of information: you provide your target audience the
information they need to solve relevant challenges, and
they provide the information you need to understand
their needs, nurture the relationship, build trust and
credibility and close them into customers.
I N T R O D U C T I O N / 0 1
What is Content
Marketing?

4. eBooks
Podcasts
Online Slide Presentations
Videos
Webinars
Infographics
Blog articles
White papers
the list goes on…
C O N T E N T
O F F E R S C A N
I N C L U D E

5. W H Y I S
C O N T E N T
M A R K E T I N G
I M P O R T A N T ?
Content marketing plays a major
role in many of today’s marketing
channels. Conceiving, organizing,
and creating insightful, relevant, and
useful content for your target
audiences is the engine that often
drives strategies like email, social
media, paid and organic search, and
account based marketing.

6. 6 C O R E R E S P O N S I B I L I T I E S
O F C O N T E N T M A R K E T E R S

7. C O N T E N T
P L A N N I N G
Build and manage a rich content/editorial calendar
that provides value to potential customers and
attracts a qualified audience to our owned
properties.
Identifying themes and needs, building the
editorial calendar, appealing to target audiences

8. C O N T E N T
C R E A T I O N
Create 1–2 free resources each month to drive leads,
subscribers, awareness, and/or other important metrics
(examples include ebooks, whitepapers, infographics,
guides, templates, etc.)
Consistently produce quality content, engaging a target
audience and influencing the customer experience,
developing and writing in company’s voice in multiple
formats and for multiple channels

9. B L O G
M A N A G E M E N T
Blog on an ongoing basis to support and promote
your offers and to attract site visitors through
search, social media, and email subscribers.
Writing articles on a variety of industry topics,
sustaining the company’s voice, optimize content
for SEO and lead generation

10. L E A D
G E N E R A T I O N
Grow new leads, including marketing-qualified
leads, by converting site traffic through calls-to-
action, landing pages, and lead generation content
(including offers).
Attracting and “warming” leads with relevant and
entertaining content that increase site traffic,
engagement, sales enablement, sales acceleration

11. A N A L Y T I C S
Measure results and optimize the content to
convert leads into customers.
Conducting analytical projects to improve content
strategies/tactics.
Measuring and reporting program performance

12. P R O J E C T
M A N A G E M E N T
Collaborate with designers, product marketers,
sales professionals, and external influencers and
industry experts to produce relevant content that
meets the needs of both key stakeholders and
audiences.
Managing tasks, resources, collaboration planning
and stretching the goals and function of content

13. R E Q U I R E M E N T S O F
C O N T E N T M A R K E T E R S

14. Fractl research indicates that experience is more
important than education for content marketers. Many
senior-level content marketing positions (67% to be
exact) do not prefer candidates to have graduate-level
degrees. On the experience side however, data
suggests that a hybrid skillset of creative and
technical, matters more than level of experience
across the board.
I N T R O D U C T I O N / 0 1

15. BA/BS degree or equivalent
working experience.
Past experience producing
content for the web specifically,
as well as channel-specific
knowledge (blog, SlideShare,
Facebook, Twitter, etc.).
Past experience building
audiences either online or
offline.
A dual-minded approach: You’re
highly creative and an excellent
writer but can also be process-
driven, think scale, and rely on
data to make decisions.
Proficiency with Adobe Creative
Suite (particularly Photoshop
and InDesign)
R E Q U I R E M E N T S

16. 9 T E C H N I C A L A N D C R E A T I V E
S K I L L S Y O U R C A N D I D A T E S
S H O U L D M A S T E R

17. T E C H N I C A L
S K I L L S
As marketing becomes increasingly
more dependent on online platforms
and digital tools, technical skills are
essential. Familiarity and proficiency
of these skills and tools help once-
siloed departments collaborate
more efficiently and demonstrate
their competence.

18. SEO
Google Analytics
HTML & CSS
Programming
T E C H N I C A L
S K I L L S

19. C R E A T I V E
S K I L L S
While most technical skills reflect
specific, concrete and practical
expertise, creative skills are more
conceptual. Though usually learned
best through firsthand experience,
seeking out advice from industry
leaders is another useful way to
build this in-demand skillset.

20. Writing
Marketing Strategy
Content Strategy
Thought Leadership
Brand Development
C R E A T I V E
S K I L L S

21. E X A M P L E J O B
D E S C R I P T I O N

22. Example Job Description
C O N T E N T
M A R K E T I N G
M A N A G E R

23. If you're a Content Manager
or if you are looking for a
Content Manager to add to
your team, contact us.
www.wunderlandgroup.com
W U N D E R L A N D
G R O U P
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