Instagram in Healthcare Marketing

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The document outlines tips for optimizing an Instagram profile and content strategy. It discusses setting up a business profile, choosing the right type of content to post, including photos, videos and stories. Key tips include using hashtags, location tags and posting at optimal times. It also provides suggestions for measuring success through Instagram insights and tracking key performance indicators like follower growth. The presentation aims to help users get the most from their Instagram presence.

Marketing

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Instagram
Marie Ennis-O’Connor
@JBBC

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Why Consider Instagram?
• Facebook’s next Facebook
• Capitalizes on the strength of
visual content in marketing.
• Connects with your audience
on a more personal level
• Lets your creative side have
fun
@JBBC #hcsmDXB19 #MCSMN

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At A Glance
@JBBC #hcsmDXB19 #MCSMN

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Key Instagram Demographics
@JBBC #hcsmDXB19 #MCSMN
Sprout Social

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Instagram is expected to account for nearly a quarter of all
of Facebook’s ad revenue by the end of 2019
@JBBC #hcsmDXB19 #MCSMN
Sprout Social

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Optimizing Your IG Account
@JBBC #hcsmDXB19 #MCSMN

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Your Bio
@JBBC #hcsmDXB19 #MCSMN

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Bit.ly
@JBBC #hcsmDXB19 #MCSMN

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@JBBC #hcsmDXB19 #MCSMN

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What To Post
@JBBC #hcsmDXB19 #MCSMN

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IG Posts
@JBBC #hcsmDXB19 #MCSMN

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Get Visual
@JBBC #hcsmDXB19 #MCSMN

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Cool Tool Alert - ImageQuote
@JBBC #hcsmDXB19 #MCSMN

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Video
@JBBC #hcsmDXB19 #MCSMN

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Cool Tool: Splice
@JBBC #hcsmDXB19 #MCSMN

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Live Video
@JBBC #hcsmDXB19 #MCSMN

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IGTV
@JBBC #hcsmDXB19 #MCSMN

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@JBBC #hcsmDXB19 #MCSMN

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When Is The Best Time To Post on IG?
@JBBC #hcsmDXB19 #MCSMN
 Monday through Friday
11 a.m.–5 p.m
 Saturday @ 10 a.m.

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Cool Tool
@JBBC #hcsmDXB19 #MCSMN

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Optimizing IG Posts
@JBBC #hcsmDXB19 #MCSMN

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Create Great Captions
@JBBC #hcsmDXB19 #MCSMN

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Get Discovered With Hashtags
@JBBC #hcsmDXB19 #MCSMN

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Cool Tool: Preview
@JBBC #hcsmDXB19 #MCSMN

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How Many Hashtags Can You Use?
@JBBC #hcsmDXB19 #MCSMN
• Instagram feed posts – up to 30
• Instagram stories – up to 3
• IGTV - up to 30

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@JBBC #hcsmDXB19 #MCSMN

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Test The Formula… Rinse.. And Repeat

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Creating Stories
@JBBC #hcsmDXB19 #MCSMN

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@JBBC #hcsmDXB19 #MCSMN

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Instagram Stories: IG Create Mode
@JBBC #hcsmDXB19 #MCSMN

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Elements of a Good Instagram Story
@JBBC #hcsmDXB19 #MCSMN
• Follow a story arc – beginning, middle, end
• Make your visuals count
• Incorporate interactive elements - stickers

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Location Sticker
@JBBC #hcsmDXB19 #MCSMN

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Hashtag
@JBBC #hcsmDXB19 #MCSMN

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Question
@JBBC #hcsmDXB19 #MCSMN

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Music
@JBBC #hcsmDXB19 #MCSMN

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Polls
@JBBC #hcsmDXB19 #MCSMN

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Cool Tools: PicMonkey; Canva
@JBBC #hcsmDXB19 #MCSMN

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Cool Tool: Storeo
@JBBC #hcsmDXB19 #MCSMN

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Ideas for Creating Instagram Stories
@JBBC #hcsmDXB19 #MCSMN
• Create a weekly series
• Tips and advice
• Go behind the scenes
• Share employee stories
• Preview one of your
company's blog posts.

©2019 MFMER | slide-45
Creating A Style Guide
@JBBC #hcsmDXB19 #MCSMN

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Curating Your Aesthetic
@JBBC #hcsmDXB19 #MCSMN
A consistent color theme or
palette can be the thread
that connects your posts,
even if the content is
completely unrelated.

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Insights
@JBBC #hcsmDXB19 #MCSMN

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KPIs To Measure
@JBBC #hcsmDXB19 #MCSMN
• Determine which posts perform best
• See which hashtags improve
impressions and reach
• Assess Stories performance
• Track follower growth

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Cool Tool: Iconsquare
@JBBC #hcsmDXB19 #MCSMN

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One Final Thought To Leave You With….
@JBBC #hcsmDXB19 #MCSMN

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Questions?
@JBBC #hcsmDXB19 #MCSMN

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Instagram in Healthcare Marketing

2. ©2019 MFMER | slide-2 What Will We Cover? • Brief overview – why should you consider IG? Key demographics • Optimizing your profile – switching to a business account, bio, urls • What kind of content to post • Optimizing your posts – hashtags, location tags, best times to post • Video – IGTV • How to create IG Stories • Creating a style guide • Measuring success • Cool tools @JBBC #hcsmDXB19 #MCSMN

3. ©2019 MFMER | slide-3 Why Consider Instagram? • Facebook’s next Facebook • Capitalizes on the strength of visual content in marketing. • Connects with your audience on a more personal level • Lets your creative side have fun @JBBC #hcsmDXB19 #MCSMN

35. ©2019 MFMER | slide-35 Elements of a Good Instagram Story @JBBC #hcsmDXB19 #MCSMN • Follow a story arc – beginning, middle, end • Make your visuals count • Incorporate interactive elements - stickers

44. ©2019 MFMER | slide-44 Ideas for Creating Instagram Stories @JBBC #hcsmDXB19 #MCSMN • Create a weekly series • Tips and advice • Go behind the scenes • Share employee stories • Preview one of your company's blog posts.

49. ©2019 MFMER | slide-49 KPIs To Measure @JBBC #hcsmDXB19 #MCSMN • Determine which posts perform best • See which hashtags improve impressions and reach • Assess Stories performance • Track follower growth

Instagram in Healthcare Marketing

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