Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. Creating a blog is relatively easy; the challenge lies in consistently updating the content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you going again.

1. 16 Topics For A Healthcare Blog

3. What kind of questions do your patients most frequently ask
about a specific medical condition? Compile a list of these
frequently asked questions and answer them on your blog.

4. Content curation helps you provide your audience with relevant,
high quality information on a regular basis without sacrificing
your time and resources.

5. Are you rolling out a new program, product or service? Write a
blog post to introduce it and highlight its features and benefits.

6. Healthcare is constantly changing and evolving. Can you predict
or comment on the latest healthcare trend?

7. Use Polls to get a snapshot of readers’ attitudes to health topics
like vaccination, screening, complementary therapy, mental
health – the list is endless. Publish a follow-on post with your
findings.

8. Write about a typical day in your working life as a healthcare
professional. Be careful not to write about specific patients or to
commit any breaches of privacy or confidentiality.

9. Use an editorial calendar to track seasonal, cultural and industry
events and write a blog post which fits the theme.

10. Have you been to a conference recently where you learned
about new medical research? Let your readers know about it
through your blog.

11. A screencast is a video screen capture with
audio narration. Create a screencast to demonstrate a
how-to tutorial for your patients.

12. Whether you are running an event, speaking, or exhibiting at it,
use your blog to build pre-event interest.

13. After a speaking event, embed a slidedeck of your presentation
on your blog using SlideShare.

14. Ask a colleague to write a guest blog on an area of their
expertise.

15. Identify a respected healthcare professional and interview
them for your blog.

16. Provide your unique perspective on a trending topic. Find out
what’s “hot right now” online by using Google
Trends, Twitter.com/Search and Reddit.com.

17. Mix things up by recording a podcast relevant to your
blog’s themes.

18. Gather the week’s healthcare news into a round-up post. Provide
links, attribute sources and add your own commentary.

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