Social Media Employee Advocacy 101

•

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Dave Jones

If you are looking to promote your business on social media - your employees could be your secret weapon.

Employee
Advocacy 101
How to use your social accounts to help your company

An extension of the corporate
personality, social media offers a
dynamic and intimate way to
connect with prospects,
customers, influencers and more.

EMPLOYEE
ADVOCACY
Many staff see posts from their
employers and want to help promote
them via their own social media
accounts and channels. This is great
and is now known as social advocacy!
But as with anything, there are good
and bad ways to do this. Thankfully
we’ve put together this short guide
to how you can be the best possible
social advocate for your business.
01
02

WHY DO WE BUILD SOCIAL
CONTENT?
To connect with
customers and
prospects.
To build trust. To reach top of mind
status when it's time
to buy.
01 02 03

But today's buyers need more than
brands themselves can provide.
They need authentic information
from someone they know.

They need
someone they
trust.
They need YOU!

WHAT'S IN IT FOR
ME!
Glory and praise!
YOU get to tell stories!
YOU get to be seen as a thought
leader.
YOU get to build trust with
customers and prospects.
You might get a wild title like
Employee Social Champion!

THINGS TO DO
Be you - that is what your connections
are looking for
01
Add Value
Help - solve problems - educate -
inform
Be authentic, honest and consistent
02
03
Position on the right platform for the
relevant audience
04
Add a Call To Action (CTA)05

THINGS NOT
TO DO
Don't Sell01
Don't be too controversial - but have
an opinion
Don't reference customers - unless you
have their consent
02
03
Don't over overpost from one source -
find the right balance
04
Don't get discouraged if you don't get
1000 likes on day one. They will come
over time!
05

THE STAR EMPLOYEE
ADVOCATE
Sharestheorganization'scontentonsocialmedia,addingtheirown
thoughtsandinsight
Postsshoutoutsto,andinpraiseof,colleaguesandteammembers
Sharesindustrynewsandcontentonsocialmediathattheyfind
interesting,educationalorvaluable
Createstheirowncontenttogetthemessageout.Videos,posts,
blogs-whatevertheylike

Get out there
and do it!
But if you need any further help, tips or
advice, just connect with us on social
media and we'll talk you through it.

GET IN TOUCH
Search for Instinctive Solutions Marketing
www.InstinctiveSolutions.co.uk

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Social Media Employee Advocacy 101

1. Employee Advocacy 101 How to use your social accounts to help your company

2. An extension of the corporate personality, social media offers a dynamic and intimate way to connect with prospects, customers, influencers and more.

3. EMPLOYEE ADVOCACY Many staff see posts from their employers and want to help promote them via their own social media accounts and channels. This is great and is now known as social advocacy! But as with anything, there are good and bad ways to do this. Thankfully we’ve put together this short guide to how you can be the best possible social advocate for your business. 01 02

4. WHY DO WE BUILD SOCIAL CONTENT? To connect with customers and prospects. To build trust. To reach top of mind status when it's time to buy. 01 02 03

5. Content is King

6. But today's buyers need more than brands themselves can provide. They need authentic information from someone they know.

7. They need someone they trust. They need YOU!

8. WHAT'S IN IT FOR THE COMPANY Boosted brand awareness and visibility Faster revenue generation Improved recruitment

9. WHAT'S IN IT FOR ME! Glory and praise! YOU get to tell stories! YOU get to be seen as a thought leader. YOU get to build trust with customers and prospects. You might get a wild title like Employee Social Champion!

10. THINGS TO DO Be you - that is what your connections are looking for 01 Add Value Help - solve problems - educate - inform Be authentic, honest and consistent 02 03 Position on the right platform for the relevant audience 04 Add a Call To Action (CTA)05

11. THINGS NOT TO DO Don't Sell01 Don't be too controversial - but have an opinion Don't reference customers - unless you have their consent 02 03 Don't over overpost from one source - find the right balance 04 Don't get discouraged if you don't get 1000 likes on day one. They will come over time! 05

12. THE STAR EMPLOYEE ADVOCATE Sharestheorganization'scontentonsocialmedia,addingtheirown thoughtsandinsight Postsshoutoutsto,andinpraiseof,colleaguesandteammembers Sharesindustrynewsandcontentonsocialmediathattheyfind interesting,educationalorvaluable Createstheirowncontenttogetthemessageout.Videos,posts, blogs-whatevertheylike

13. Get out there and do it! But if you need any further help, tips or advice, just connect with us on social media and we'll talk you through it.

14. GET IN TOUCH Search for Instinctive Solutions Marketing www.InstinctiveSolutions.co.uk

Social Media Employee Advocacy 101

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