The document provides information about a learning journey program to boost innovation capabilities. It includes keynotes, workshops, and company visits in San Francisco, Silicon Valley, Berlin, and Cologne focused on developing an innovation culture. The agenda includes inspiring talks from innovation experts, workshops at leading business schools, reflection sessions, and experiences with startups at different stages. The goal is to help executives understand the concepts and conditions for success, observe different mindsets, and learn how to transfer elements of a Silicon Valley DNA back to their own organizations.

1. Learning Journey
Boost your innovation capabilities
San Francisco & Cologne, October 2016

2. “Coming together is a beginning;
keeping together is progress; working
together is success.”
Henry Ford
Founder, Ford Motor Company
01
Why we
offer it

3. Innovation Culture

4. Embracing innovation culture will leverage synergies, create leaders as
champions for innovation and boost innovation performance.
How can
benefit
innovation
culture?
from
1.
2.
3.
4.
5. Enhancing collaboration
Increases productivity within companies and
creates additional revenues.
Inspires and empowers leaders as key drivers and
champions of transformation.
Increases openness for partnerships with innovative
startups to seek new business opportunities.
Raises your employee’s job satisfaction and results
in higher work commitment.
Embraces creative synergies by silo-free
collaboration throughout your company.
5
your
company

5. 5
The Silicon Valley DNA explained:
Elements of a unique innovation culture
Transparency
mutual trust to engage in what is best for the
company
Enthusiasm
working for a greater cause even if that means
overtime
Professionalism
creative acquisition of and catering to the
brightest minds
Early adoption
new technologies and processes permeate
quickly
Freewheeling
trying out new things without concern for rules or
conventions
Risk-taking
no fear of failure during entrepreneurial activities
Iteration
start quickly, experiment, fail fast, draw conclusions,
improve
Cross-fertilization
sharing ideas with employees, customers and
competitors
Innovation strategy
as guidance, philosophy or call for disruption

6. 6
Silicon Valley:
The cradle of modern innovation
■ Mindset: 48% of startup employees
have prior startup experience
■ Diversity: 50% of founders and 70%
of engineers are immigrants
■ Agility: created Lean Startup movement■ Success: Apple, Google and
Facebook alone have a market cap
of $1.5T
■ Activity: home to 14,000-19,000
startups and highest startup density
■ Fertility: almost 17,000 patent filings in
2013 (13% increase)

7. 7
The Silicon Valley DNA in corporate practice:
Guiding principles and approaches by global leaders
■ Facebook reorganizes office space
frequently to mix up departments.
■ Motivational posters encourage employees
to adopt an entrepreneurial mindset.
■ New engineers take part in a bootcamp
where they work on projects that go live
within a week.
■ Google employees can spend time off work
for own projects.
■ Employees teach one another in any topic -
business relevant or not – voluntarily.
■ Has Global Education Leave program to
leave company for up to 5 years, covering
costs.
■ Customers are brought onsite so employees can
ask questions and fully understand them.
■ All 8,000 employees are seen as entrepreneurs
and put in small, cross-functional teams.
■ “Innovation Catalysts” are trained employees
who coach, mentor and inspire colleagues inside
and outside of their team.
■ CEO doesn’t have an office – he travels and
uses spare workspaces.
■ CEO published 127-slide presentation on Netflix
culture that influenced the valley since.
■ There is a simple policy for expensing,
entertainment, gifts & travel: “Act in Netflix’s Best
Interest” – vacation is not explicitly limited.

8. BUILDING BLOCKS
OF AN INNOVATION
CULTURE
Whatever good things
we build end up“
”Jim Rohn
building us.

9. 9
Innovation culture as 6 building blocks and 17 factors:
Cultural change requires that many issues are tackled
Values
Behaviors
Climate
Resources
Success
Processes
Creativity
Entrepreneurial Supply Framework
People
Individual
Customer
Capture
Shape
Ideate
Learning
Energize
Engage
Enable
Trust
Simplicity Collaboration
Future Employees
Grey: Contributing factorsYellow: Building Blocks of Innovations

10. “You don’t get creative by
staying in the same place.”
Andy Law
Author and CEO, The Law Firm
02 Concept

11. 11
The used methods can be boiled down to four building blocks. These will
be the foundation of both the SF/Silicon Valley and Berlin experiences.
Inspiring talks & discussions
of recognized innovation
experts that explain the key
concepts and conditions for
success.
Keynote / Seminar
Workshops from leading edge
business schools, reflection
sessions from experienced
exutive traininers and method
trainings from Detecon.
Workshops
Personal meetings with
innovative companies in
various maturity stages, each
providing unique business
challenges and insights.
Company visits
Meetups, conference visits
and venture capital events to
ensure executive get direct
exposure to local innovation
ecosystems and cultures.
External events
Keynote /
seminar
External
event
Company
visit
Workshop

12. 12
You will experience innovative companies in various maturity stages, each
providing unique business challenges and related first-hand insights.
Description:
Pre-seed stage companies and ventures
from incubators/accelerators.
Benefits:
 Understand the logic behind a
convincing pitch for an innovation
 Internalize entrepreneurial drive and
„better done than perfect“ mentality
 Embrace bootstrapping (working with
constraints), customer discovery and
market validation techniques
Early stage startup
Description:
Companies with first actual customers
and traction, typically Series A+ funded.
Benefits:
 Understand how to scale an idea by
mobilizing stakeholders and allies
 Get insights about persistence and
how to overcome innovation barriers
 Discuss the dynamics of sticking to
an original idea vs. feedback-based
pivoting and iterations
Mid-stage startup
Description:
Mature companies with successful
products/services and growth trajectory.
Benefits:
 Experience innovation excellence at
the scale of established disruptors
 Learn how corporate culture is
instrumental for steering, scaling and
enduring success
 Get new impulses for your products
and services (if applicable)
Late stage company
Keynote /
seminar
External
event
Company
visit
Workshop

13. Routines
 Work can be defined as a set of frequently repeated
patterns. When work has to be changed the behavioral
change of those patterns is obligatory.
 Provided by mentoring
Skills
 The ability to achieve objectives in defined topics taking
time and effort into consideration
 Provided by trainings
Mindset
 „Set“ of Paradigm, beliefs, assumptions
 Provided by the travel experiences to the Silicon Valley
and Berlin
Identity
 Relatively stable behavioral tendencies that are manifested
and non situational
 Fundamental, influenced by recruiting, succession and
„game changing“
Entrepreneurship
and Innovation
Shift of the pyramid on the
timeline describes the structural
and cultural changes necessary to
reach a more agile working
environment;
All levels of the pyramid have to
move together
Agile working
environment
that enhances
virtual
collaboration
and the start-up
spirit
Classic working
environment that
focuses on
traditional norms
and values
Classic
Routines
Skills
Mindset
Identity
The iceberg model explains the way of human activity in four layers.
It is the “red thread” underlying all program activities.
13

14. 14
While the focus of the program is on innovation “mindset”, it cannot be
tackled isolated. Executives will get inspired and reflect on all four layers.
 It is easy to coordinate a start up
– as long as it grows
Guiding Questions:
 How are the mature start ups
capable of steering the company
and keeping the workforce
aligned?
 How is it possible to enable
collaboration among different
types of personality without
diminishing one or the other?
 Mindset cannot be seen itself
 But you can observe
differences in the routines,
resulting of their mindset
Guiding Questions:
 What differences in mindset
did you obersive between
Silicon Valley / Silicon Alley
and your organization style?
 What elements can be
transferred to your daily
business?
es
2: Mindset
eses es
1: Identity 3: Skills 4: Routines
 Agility is a successful way of
working
 But we have to keep security
and standardization in
production
Guiding Questions:
 How do the visited start ups
deal with the different business
needs (creativeness vs.
standardization)?
 What can be learned for our
daily business?
 It takes will, effort and time to
convert ideas into successful
products
Guiding Questions:
 How do the visited startups
turn their ideas into business?
 What actions are required to
include innovative spirit into
your daily business?

15. 03
S.F. &
Silicon
Valley
“In most parts of the world, starting a
company that goes bust is dubbed a
‘failure’. In Silicon Valley,
we call this ‘gaining
experience’.”
Sebastian Thrun
CEO & Co-Founder, Udacity

16. 16
Keynotes and speakers: Inspiring talks & discussions of innovation
experts help to understand concepts and conditions for success.
Detecon will ensure
that your company
gets inspired by the
most thought-
provoking speakers
of our time.
Simon Sinek
Leadership Expert & Author
Shawn Achor
Business Psychologist & Harvard Lecturer
Eric Ries
Entrepreneur & Author
“The Lean Start-Up”
Linda Hill
Management Professor
Navi Radjou
Innovation Strategist
Elisabeth Gilbert
Author
Adam Grant
Organizational Psychologist
“Creative
problem-solving
in the face of
extreme limits.”
“Success, failure
and the drive to
keep creating”
“How to manage
for collective
creativity”
“The happy
secret to better
work” “How great
leaders inspire
action”
“The surprising
habits of original
thinkers”
Keynote /
seminar
External
event
Company
visit
Workshop

17. 17
Keynotes and seminars: Singularity University’s thought leadership on
how to advance mankind through innovation and exponential technology.
Keynote /
seminar
External
event
Company
visit
Workshop

18. Detecon will select and
customize workshops
from Stanford’s and
Berkeley’s innovation
curricula.
For instance, Innovation
Organization, Corporate
Entrepreneurship,
Launching new internal
ventures, etc.
18
Workshops at leading edge business schools: Detecon collaborates with
Stanford and Berkeley to provide tailored executive education modules.
Keynote /
seminar
External
event
Company
visit
Workshop

19. 19
Reflection workshops: Executives will report, discuss and internalize their
findings on innovation culture together with a group of certified trainers.
To facilitate the exchange
between participants,
customized templates and
tools will be used to record
the essentials of every
meeting and visit.
Detecon
collaborates with
experienced
trainers from
Telekom Training
Frequent reflection
sessions will ensure
that the experience
will make an impact
much longer then
the visit.
Keynote /
seminar
External
event
Company
visit
Workshop

20. 20
Early-stage startup experience: Meeting founders on a mission to disrupt
in the next industry in co-working spaces, hackerspaces, and incubators.
Keynote /
seminar
External
event
Company
visit
Workshop

21. 21
Mid-stage startup experience: Engaging with entrepreneurs to learn first
hand about persistence, pivoting an idea and finally achieving scale.
Lockitron is a genuine Silicon Valley startup story:
 Founded by two graduates that met through a web dev club
 Joined Y Combinator (although with a different product idea)
 Crowdfunded and hyped through Kickstarter platform
 Shipped products to initial backers and early adopters
 Struggled through product quality issues, stripped features
 Achieved scale and matured into a sustainable venture
Keynote /
seminar
External
event
Company
visit
Workshop

22. Late-stage startup experience: Facility tour (focus on paints & plastics)
and innovation culture workshop at Tesla Motors in Fremont (tbc.).
Keynote /
seminar
External
event
Company
visit
Workshop
22

23. 23
Meetups, exhibitions and venture capital events will complete the week and
provide valuable networking opportunities and inspiring food for thought.
Keynote /
seminar
External
event
Company
visit
Workshop

24. 24
A converted warehouse located in SoMa will turn into an pop-up space. It
will host most SF gatherings, workshops and reflection sessions.

25. 25
24/7 immersion in San Francisco and Silicon Valley culture –
Including dining via Uber Eats and local transport through Lyft.

26. 26
Accommodation will be in downtown SF hotels. For executives willing to
fully immerse themselves, stays in hacker houses can also be arranged.

27. 04
Berlin &
Silicon
Allee
“Berlin definitely has one of the most
vibrant startup scenes that I have seen.
Not really just across
Europe, but across
the whole world.”
Mark Zuckerberg,
CEO & Co-Founder, Facebook

28. 28
Keynotes and speakers: Inspiring talks & discussions of innovation
experts help to understand concepts and conditions for success
Keynote /
seminar
External
event
Company
visit
Workshop
Julius van de Laar
Campaign & Strategy Consultant
“The happy
secret to better
work”
“The Lean Brain
Management”
Prof. Frank Piller
Technology and Innovation
Management
Sascha Lobo
Author and Journalist
“The 4-hour
start-up”
“Interactive
creation of
value”
“Opening up
science”
“Digital Bohème”
Prof. Thomas
Schildhauer
Director, Humboldt Institute
for Internet & Society
Gunter Dueck
Author
Felix Plötz
Author
“The 4-hour
start-up”

29. 29
Workshops with institutions like the HPI, the Alexander von Humboldt
Institute or The Dive facilitate cultural change among program participants.
Keynote /
seminar
External
event
Company
visit
Workshop

30. 30
Early-stage startup experience: Meeting founders on a mission to disrupt
in the next industry in co-working spaces, laboratories and incubators.
Keynote /
seminar
External
event
Company
visit
Workshop

31. 31
Mid-stage startup experience: Engaging with entrepreneurs to learn first
hand about persistence, pivoting an idea and finally achieving scale.
Keynote /
seminar
External
event
Company
visit
Workshop
“At ResearchGate you
can help connect the
world of science, speed
it up, and make
research open to all.”
“Orderbird offers No. 1
flexible and mobile
iPad- cash systems for
the food service
industry.”
“Campro Scientific
supports life sciences by
offering high quality
products to the medical
and research community”
“Simpleshow
constructs short
explanatory videos
that describe complex
topics or products”

32. Late-stage company experience: facility tour & execution excellence
workshop at Zalando & international platform builder Rocket Internet (tbc.)
Keynote /
seminar
External
event
Company
visit
Workshop
32

33. 33
Events: Berlin offers dozens of startup conferences and satellite events –
perfect conditions for executives to soak in the city’s innovation sprit.
Keynote /
seminar
External
event
Company
visit
Workshop

34. 34
24/7 immersion into the Berlin startup scene and creative industries – incl.
Club Mate-flavored rides on the infamous U8 and brunch at St. Oberholz.

35. 05
Project
setup
“We have a ‘strategic’ plan.
It’s called doing things.”
Herb Kelleher
Co-Founder, Southwest Airlines

36. 36
Sample agenda:
San Francisco & Silicon Valley
Innovation Insights I:
The Corporate Entrepreneur (tbc.)
Stanford University, Palo Alto
Welcome to San Francisco
SoMa Warehouse, San Francisco
Lunch
Order via Grub Hub, Uber Eats
Innovation Insights II:
Think exponentially (tbc.)
Singularity University, Palo Alto
Early-stage startup experience:
Immersion, meetups, pitches
Tbd. – San Francisco Coworking Spaces,
Accelerators, Incubators, Hacker Spaces
Startup methods for corporates:
Design Thinking, Prototyping,
Lean Startup/MVP (tbd.)
SoMa Warehouse / Detecon Inc,
San Francisco
Group Dinner
Tbd.
Meetup
based on actual week & client requirements
Event
based on actual week & client requirements
University spin-off visits
Stanford University, Palo Alto
Lunch
Stanford Campus, Palo Alto
Lunch
Tesla Motors, Fremont
Lunch
Catering, SoMa Warehouse, San Francisco
Monday Tuesday Wednesday Thursday
Lead to inspire – Simon Sinek
Silicon Valley (tbd.)
Startup 101 – Eric Ries
SoMa Warehouse, San Francisco
Innovation Culture – Linda Hill
SoMa Warehouse, San Francisco
Mid-stage startup experience:
Scaling, struggling, success
Tbd. – selected Silicon Valley companies
Late-stage startup experience:
Facility tour & Innovation session
Tesla Motors, Fremont (tbc.)
Overall Reflection & Wrap-Up
SoMa Warehouse, San Francisco
Reflection session
SoMa Warehouse, San Francisco
Reflection session
SoMa Warehouse, San Francisco
Reflection session
SoMa Warehouse, San Francisco
Keynote /
Seminar
External
Event
Company
Visit
WorkshopTravel time/
Breaks

37. 37
Sample agenda:
Berlin
Innovation Insights I:
Contemporary issues (tbc.)
Hasso-Plattner Institute,
Potsdam /
Alexander von Humboldt Institute
for Internet & Society, Berlin
Welcome to Berlin – Sascha Lobo
Factory (tbd.), Berlin
Innovation Insights II:
Technology Management &
Open Innovation: Frank Piller
betahaus, Berlin
Early-stage startup experience:
Immersion, meetups, pitches
Factory, Springer Plug&Play, TechStars
Metro Accelerator, Bayer CoLabor (tbd.)
Silicon Valley and Berlin start-ups:
Transferring experiences into
your corporate context (tbc.)
hub:raum, Coworking Space, Berlin
Group Barbeque & Networking
Factory, Berlin
Meetup
based on actual week & client requirements
Event
based on actual week & client requirements
Corporate Incubation
Bayer CoLaborator, Berlin
Lunch
Digital Eatery, Berlin (tbc.)
Lunch
Zalando, Berlin
Lunch
Wochenmarkt Winterfeldtplatz, Berlin
Monday Tuesday Wednesday Thursday
Keynote Gunter Dueck (tbc.)
Coworking Space (tbd.), Berlin
Keynote Felix Plötz (tbc.)
Coworking Space (tbd.), Berlin
Mid-stage startup experience:
Scaling, struggling, success
Campro Scientific / Orderbird
Late-stage startup experience:
Facility tour & Innovation
execution workshop
Zalando / Rocket Internet, Belrin
Overall Reflection & Wrap-Up
hub:raum, Coworking Space, Berlin
Reflection session
Factory, Berlin
Reflection session
Ahoy!, Berlin
Reflection session
betahaus, Berlin
Keynote /
Seminar
External
Event
Company
Visit
WorkshopTravel time/
Breaks
6-Course Group Dinner
Secret Kreuzberg pop-up restaurant
Lunch

38. 06
Who
we are
“Teaching peers is one of the best ways
to develop mastery.”
Jeff Atwood
Co-founder, Stack Overflow

39. 39
Detecon – our innovation focus:
Deep insights and access to strategic partners
Vertical
Venture
Capital
Publications
Incubators
Workshops
Startups
Major
Vendors

40. 40
Detecon – our proposition
Digital change – made in Germany
Our roots are in Germany and we were founded more than
30 years ago. The digital world can certainly benefit from
some traditional values - precision, thoroughness, and
longevity, for instance.
We operate in the Silicon Valley and developed a deep
understanding of the innovation ecosystem. With many
ongoing innovation projects around the globe.
We provide the technologies and insights with a proven
track record for the successful fulfillment of our clients
projects.
Our experience in ICT ranges from expertise in strategy to
marketing and organizations. We are pace-setters for
digital transformation.
Sample Clients in the valley
We bring
these parts
together

41. 41
Success stories:
Paving the way to drive innovation within organizations
“The knowledge we generated
from the trip is extremely
valuable for us and we are
already in follow up activities
with a number of companies
around different topics.”
CIO, Telefonica Germany
“Detecon’s outstanding local
knowledge and presence provided
us with instant access to the best
of the Silicon Valley, allowing us to
create a truly differentiated and
market-leading future view.”
Head of IT Strategy, ERGO
“The workshop
organization was excellent.
Thank you very much for
these very knowledgeable
presentations.”
CEO, CWS-BOCO
“… the workshop series was
excellent. Thank you very
much for organizing such a
productive dialogue with
relevant players in the
valley.”
Vice President, Mobily

42. 42
As the associate producer of the Berlin Startup Night and the architect of
several incubators, Detecon knows how to connect corporates to startups.

43. 43
Workshops on startup methods and their transfer into the corporate world:
E.g., Design Thinking, Prototyping, Lean & Minimum Viable Product.
Detecon regularly
engages with client
teams in energizing and
collaborative workshops
using state of the art
methodologies.

44. 44
Detecon is a trusted advisor and experienced host in various formats from
the startup world, e.g. hackathons, method trainings and keynote lectures.
Detecon team members have
organized and moderated a
startup weekend event in SF
where participants launched a
startup in a 54 hour timeframe.
Detecon team members have
facilitated multiple Startup Bus
events where participants
create a working prototype of an
application while driving on a
bus to a given destination
whether it be Austin, Texas or
Johannesburg, South Africa.
Detecon team members have
planned and executed the very
first Hackathon ever by the
telecommunications provider
Ooredoo in Qatar. As a corporate
event the winners of the
hackathon had the choice to
further develop their mock-ups on
smart living in the national
incubator QBIC
Detecon has experienced
coaches for Design Thinking,
Scrum & other methods and
held numerous workshops in
corporate, educational and
startup environments.
Detecon’s executives are
regularly invited to give key note
lectures around innovation. It
includes events in America,
Europe and Middle East, as well
on conferences and on special
invitation from clients.

45. Contacts
Marc Wagner
Partner & Global Head of Transformation, Cologne
Mobile: +49 175 220 60 49
e-Mail: marc.wagner@detecon.com
The Detecon Innovation Institute is the Think Tank of Detecon
International and is based in the largest start-up and innovation
eco-system of the world; the Silicon Valley.
Dr. Eric Dulkeith
Senior Executive, San Francisco
Mobile: +1 650 430 1083
e-Mail: eric.dulkeith@detecon.com
Karla Blanke
Consultant, Cologne
Mobile: +49 171 556 33 58
e-Mail: lars.attmer@detecon.com
Philipp Schett
Strategy and Innovation Expert, San Francisco
Mobile: + 1 415 316 3389
e-Mail: philipp.schett@detecon.com
Our current study: innovation culture