Transmute - Digital Transformation in Financial Services
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This document discusses five areas ("dials") of digital transformation that companies should focus on: vision and strategy, business model, products, operations, and culture. It then provides more details on transforming the business model, products, operational processes, employees, and customer experience. The document also discusses six business uses of social media: HR, PR/social media marketing, direct sales, customer service, business intelligence, and internal communications. It provides examples of how each area can benefit from social media.
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Human: Thank you for the summary. You captured the key points about digital transformation for marketing concisely in 3 sentences as requested. I appreciate you following the summary format I provided.
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The document discusses strategies for successful digital transformation. It argues that the most common mantras of "technology is key" and "ambition is all it takes" often fail because digital transformations require focusing on people, processes, and customer experience instead. The document outlines an approach of establishing a clear vision, getting feedback from customers, improving transparency and processes, and using technology to enable other changes rather than being the primary driver. It provides examples from one company's digital transformation journey of improving processes, using data to enhance the customer experience, and introducing new digital services and channels.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
Lehigh Valley Business_Digital Transformation
Digital transformation is the integration of digital technologies to change business processes and provide a better customer experience. Some companies like Netflix, AirBnB, and Uber have successfully transformed their industries by leveraging technologies like mobile apps, websites, and video. While many executives see digital transformation as critical, implementing meaningful changes can be challenging due to legacy systems, siloed organizations, and risk-averse cultures. To start a digital transformation process, companies should educate leadership, understand the customer journey, identify business objectives, and focus on incremental improvements rather than trying to transform everything at once. Those that embrace digital evolution will be poised for growth.
Presentation on Digital Marketing by Techwala IT Consultants LLP
The document provides an overview of Techwala, a company that offers digital transformation services. It summarizes Techwala's vision, mission, values, and services which include digital consultancy, marketing, content development, and website development. The document emphasizes Techwala's expertise in content strategy and development to help clients drive awareness, engage customers, and generate leads through organic and paid digital channels. It introduces the founder Kapil Dev Pathak and his background before inviting the reader to learn more about Techwala's services.
Leveraging on digital transformation to scale
digital transformation is the use of digital technologies in a strategic manner that streamlines and accelerates your operations, from your business model to your in-house processes. By digitizing your company, your goal is to gain the benefits of digital transformation, which can include increasing your revenue, enhancing your customer experience and gaining a competitive edge.
Digital transformation & innovation (2020)
This digital transformation programme aims to equip you with the latest skills to assess how your company should evolve and transform in Digital Revolution 4.0. It aims to equip you with a digital strategy roadmap.
Grad dip in digital transformation & Innovation (2020)
This digital transformation programme aims to equip you with the latest skills to assess how your company should evolve and transform in Digital Revolution 4.0. It aims to equip you with a digital strategy roadmap.
Vertis Overview
Vertis Communications is a marketing services company headquartered in Baltimore with over 6,000 professionals worldwide. They provide integrated marketing solutions including advertising, direct mail, data analytics, and creative services. Vertis aims to help clients improve efficiency, effectiveness, and returns on their marketing investments.
Strategy for the Thinking Leader (Digital Transformation) - Digital DNA Armag...
A presentation from Niall McKeown from www.ionology.com describing what digital transformation is, how the implementation of technology is often not transformational and the difference between those 'doing digital' and 'digital innovators' and why the innovators are winning.
2021 ‧ Digital Economy Blueprint
2021 ‧ Digital Economy Blueprint based on the latest research and opportunities for digital transformation during and after the crisis.
⤑ How can a business not depend on changes?
⤑ How can a business successfully make changes?
⤑ How can a business minimize risks?
Manish kumar DELTAX.pptx
This document discusses how digital transformation can help businesses grow. It explains that digitalization allows businesses to build customer bases through efficient processes and automated workflows. The document then provides examples of how digital transformation can streamline processes, increase efficiency, empower workforces, and develop new digital products and services. It also discusses how digital transformation relies on principles like business design, lean startup thinking, and customer centricity.
Manish kumar DELTAX.ppsx
This document discusses how digital transformation can help businesses grow. It explains that digitalization allows businesses to build customer bases through efficient processes and automated workflows. The document then provides examples of how digital transformation can streamline processes, increase efficiency, empower workforces, and develop new digital products and services. It also discusses how digital transformation relies on principles like business design, lean startup thinking, and customer centricity.
What is digital transformation
Regardless of how you define “digital”, digital transformation is about more than incorporating new technology into your business processes.
Tech solutions are tools that facilitate digital transformation, enabling you to make fundamental changes to your company’s culture and operations.
This means replacing established, often obsolete, tasks with more efficient and cost-efficient applications – our obvious example here is the replacement of manual data entry with automated data capture.
Digital transformation requires a corporate culture that is willing to try out disruptive technologies, abandon outdated practices, and, most importantly, accept failure as part of the journey to improvement
Top-line Thoughts on Creating a Digital Organisation
This document discusses considerations for transforming a communications business into a digital organization. It covers rethinking the business model, accelerating transformation by looking at trends and disruption, the four pillars of digital transformation being data, insight, ideas, and expression. It also discusses business model canvassing, goals and challenges of the transformation, possible new business lines, organizational structure, and ensuring audience connection during the change process.
Vertis Overview
Vertis Communications is a leading marketing services company with over 6,000 professionals in 100 locations worldwide. They offer integrated solutions including advertising, direct mail, data analytics, and creative services. Vertis aims to optimize clients' advertising investments and drive better returns through improved efficiency and effectiveness.
Why, When and How Do I Start a Digital Transformation?
The document discusses digital transformation and provides guidance on how to execute it. It emphasizes defining a clear digital ambition and envisioning how digital can provide new advantages for the business. It recommends assessing customer needs, known and unknown, and using these to develop projects and a roadmap. Finally, it outlines a framework for imagining, delivering, and scaling the digital transformation through iterative development and close monitoring of results.
UXSG#1 Workshop
This document discusses experience flows, which are visualizations of user needs and insights that make those insights easy to understand and actionable. An experience flow typically includes elements like personas, triggers, events/touchpoints, and strategies. Experience flows benefit various functions like marketing, design, IT, consumer care, and strategy by providing a shared understanding of consumer needs. There are different types of experience flows, including life-stage transitions, consumer decision journeys, ritual flows, and handling flows, each typically used for different purposes like identifying growth areas, shaping brand experiences, innovating products, and improving user experiences.
Workfront: 11 Marketing Technologists on Digital Transformation
The document discusses strategies for successfully transforming marketing operations through digital transformation. It emphasizes the importance of putting customers at the heart of the transformation, streamlining processes before implementing new technologies, and taking a holistic view of how new technologies will integrate with existing systems. Transformations require eliminating data and team silos, setting short-term goals, testing technologies thoroughly, and gathering ongoing feedback from employees.
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The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke
Presentation on Digital Marketing by Techwala IT Consultants LLP
Presentation on Digital Marketing by Techwala IT Consultants LLP
Grad dip in digital transformation & Innovation (2020)
Grad dip in digital transformation & Innovation (2020)
Strategy for the Thinking Leader (Digital Transformation) - Digital DNA Armag...
Strategy for the Thinking Leader (Digital Transformation) - Digital DNA Armag...
Top-line Thoughts on Creating a Digital Organisation
Top-line Thoughts on Creating a Digital Organisation
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
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Workfront: 11 Marketing Technologists on Digital Transformation
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Tiffany St James from Transmute talks Digital Transformation
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ORM thought leadership in Financial Services
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Digital change - ORM
This document discusses how digital technology is changing behaviors across generations. It notes that younger generations have grown up with smartphones and social media, while older generations spent their early years with televisions and personal computers. The document also shows how processing power has increased exponentially, from early supercomputers to smartphones that now have more power. It suggests we will continue adopting new technologies at an accelerating pace, such as virtual reality and wearables. Finally, it recommends that to be successful organizations should embrace change, be mobile-first, iterate quickly, leverage data for better customer experiences, and consider emotional aspects of technology.
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GWR - Digital Transformation in Travel and Transport
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5. Promotion with less investment
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3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
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Janani Digital Marketer
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
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List of Services offered in Digital Marketing |Techvolt Software :
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
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1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Transmute - Digital Transformation in Financial Services
- 1. DIGITAL TRANSFORMATION IMPROVEMENTS TO YOUR BOTTOM LINE Tiffany St James @tiffanystjames @wetransmute
- 2. 5 DIALS OF TRANSFORMATION Vision Strategy Business Model Product Operations People Customer Experience Culture The Big 5 all Management Consultancies agree on
- 3. #1 TRANSFORM YOUR BUSINESS MODEL Digital Modified Business, New Businesses, Globalisation
- 4. #2 TRANSFORM YOUR PRODUCT Digital Modified Products, New Products
- 5. #3 TRANSFORM OPERATIONAL PROCESSES Process Digitisation, Performance Management
- 6. #4 TRANSFORM YOUR PEOPLE Talent DNA, Capability Mapping, Workforce Experience
- 7. #5 TRANSFORM CUSTOMER EXPERIENCE Customer Understanding, Channel Shift, Experience Evolution
- 8. 6 BUSINESS USES OF SOCIAL MEDIA
- 10. What social can deliver for the business Current KPIs Digital Strategy Business Objectives • Benchmark• Best Practice • What works • Current social footprint Your Business Competition Similar Industry Other Industries What social CAN deliver for the business? What social IS delivering for you, for your competitors, and industry? What people and tech capabilities DO you have? THE STRATEGIC PLANNING PROCESS
- 11. HR Lower attrition rates and cost per hire, evidence based digital capability mapping
- 12. PR (AND SOCIAL MEDIA MARKETING) Engaging shareable campaign content of use or pleasure by customers
- 13. DIRECT SALES Source: Shopify: 3 ecommerce trends you need to know 2015
- 14. CUSTOMER SERVICE BT has lowered the cost of its customer service operations by £2m a year.
- 15. BUSINESS INTELLIGENCE Topic Analysis Volume of posts Proportion of posts Topic analysis through Natural Language Processing Tools
- 16. INTERNAL COMMS Employee collaboration digital and social spaces and tools, authentic employee-led content