The document discusses new age digital marketing strategies for green businesses. It covers topics like what marketing is, trends for 2011, the most important things to know about marketing, and networking. Some key trends identified are preparing for economic difficulties, the resurgence of retail, mobile apps becoming more important, an aging workforce, and the growth of social media and digital platforms. The document provides tips for digital marketing, branding, authentic content creation, and networking.

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A brief history of… Gardens

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New Age
Digital
Marketing
for
GREEN
Dummies!

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Marketing in 1 hour
• What is marketing
• Trends for 2011
• The Most Important Things
• Networking

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What is Marketing?

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Trends for 2011

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1. Prepare for the Worst

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2. Retail Rebirth

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3. Where it’s App

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4. No degree, no problem

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5. On her own terms

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6. Retired for Hire

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7. The Big Issue

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8. Garden State

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9. Who needs Humans

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The Most Important Things

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1. Do your homework
2. It’s all about the brand
3. Be authentic!
5. Embrace social media
4. Engage and Inform

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Networking

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How do you introduce yourself to people
you don’t know?
{Networking}

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What the expert* says
*expert - a person with special knowledge or ability who performs skillfully
{Networking}

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How to win friends and influence people
Dale Carnegie
- Smile
- Ask a question
- Listen
- Business cards
- Saying the person’s name
{Networking}

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Mariska’s Tips
- Research
- Work on your first impression
- Listen and be sincere
- Don’t get stuck (leave them wanting more)
- Follow up
{Networking}

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{Networking}

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www.mdpmarketing.co.za/clients/green.html

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Thank you!
Dankie | Merci | ke a leboha | Enkosi | Gracias | Ngiyabonga |

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25 and 26 November 2010 | Asara Wine Estate & Hotel
www.mdpmarketing.co.za
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