This document provides an introduction to search engine optimization (SEO) presented by Hunter Willis. It discusses the basics of SEO, including that the goal is to get a website ranked higher in search engines like Google. It also notes that high search rankings alone don't guarantee success and conversion rate optimization is also important. The presentation covers the main keys to SEO as keyword research, optimizing webpages for those keywords, link building, and social media engagement. It provides tips and tools for each of these areas to help improve a website's search ranking.

1. Introduction to Search Engine Optimization Presented by:Hunter WillisPresident, Webstore Solutions, LLC

2. What is SEO? In the most basic terms, search engine optimization (SEO) is doing what you need to do to get your website ranked higher in Google and the other search engines.

3. It isn’t the magic bullet Getting a high ranking in the SEs doesn’t guarantee success! You have to convert those visitors to customers once they get there. Conversion Rate Optimization is just as important, or even more important as search engine optimization

5. Optimizing Your Webpage for Maximum Results

6. The Second Key to SEO: Link Building

7. The Third Key to SEO: Social Shares

10. Use specific, intent-identifying words:New car vsBuy New Car vsLease New Car

11. Use longer words and phrases

16. Word Tracker (Pay & Free versions)

17. Keyword Discovery

18. Microsoft Adlabs

19. SpyFu

20. KeyCompete

22. Meta Tags

23. Alt Tag

24. Headlines

25. Page Content/Copy

26. Internal Link

27. External Link

28. Robots.txt

32. Write to the user, NOT for the search engines (conversion rate optimization)

35. Quantity vs Quality

36. Anchor Text

37. Deep Linking

39. Comment on blogs (iComment, uFollow)

40. Article Writing and Submission – 2 different copies!

41. Directories – be smart & focused on your niche

42. Microsites

43. Press Releases

44. Charity

45. Partnerships

46. Affiliate Programs

47. Buying Links

48. Link Bait

50. Host on your site NOT wordpress.com

51. Hire someone to write if you don’t have time

52. Center topics around your keywords/phrases

53. Go off-core topics too

54. Encourage (and moderate) comments

56. Still a good way to build links

57. Write compelling content – don’t write to get it done

58. Double-up on your blogs! Submit a different version though

59. Some sites to start with:

60. Buzzle.com

61. EzineArticles.com

62. ArticleBlast.com

63. ArticleCity.com

66. 5 additional article directories to submit to

67. 10 additional link building strategies to out-wit your competition

68. Links to free tools you can use to improve your conversions

69. Links to some of the top blogs you should be reading daily (the same ones I read!)http://www.LinkedIn.com/in/HunterWillis

70. Questions/Comments? Hunter D. Willis President, Webstore Solutions, LLC 719-357-SEO1 www.WebstoreSolutions.com