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Killer Email and Social List Building Techniques

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Affiliate Summit
Affiliate Summit

Weโ€™ll explore proven ways to optimize your marketing with email, from forms and autoresponders to social media and landing pages. These tactics and tips will help you grow your lists and profits. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers Niche/vertical: Email Hunter Boyle, Sr. Business Development Manager, AWeber (Twitter @hunterboyle)

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Killer Email & Social List Building Techniques Hunter Boyle Sr. Business Development Manager, AWeber @hunterboyle - @aweber Monday, Jan. 9, 2011 #asw12
Hunter Boyle + AWeber ,[object Object],[object Object],[object Object],@hunterboyle #asw12
List Building Key: An effective list building strategy is more than just a bunch of tactics โ€“ it's tightly integrated with ROI #asw12
List Building Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
List Building Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
List Building Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
List Building Strategy Research Which tactics have worked best for you? #asw12
List Building Strategy Key: Support your tactics with research and testing; integrate them with ROI goals to build strategy Recommended Sites: MarketingExperiments, MarketingSherpa, WhichTestWon.com #asw12
List Building: Three Areas To Optimize ,[object Object],[object Object],[object Object],#asw12
1. Landing Pages ,[object Object],[object Object],[object Object],#asw12
โ€œ Beforeโ€ Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
โ€œ Beforeโ€ Landing Pages โ€“ 3 Key Tactics 1. Proximity: Place forms near relevant content 2. Variety: Test multiple forms, styles and CTAs #asw12
โ€œ Beforeโ€ Landing Pages โ€“ 3 Key Tactics 3. Authority: social proof and credibility indicators #asw12
1. List Building ,[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
โ€œ Beforeโ€ Landing Pages โ€“ Examples Form style test: Lightbox vs. slide box Source: WhichTestWon.com The winner? Lightbox form โ€“ 59% more subscribers #asw12
โ€œ Beforeโ€ Landing Pages โ€“ 3 Key Tactics Recap ,[object Object],[object Object],[object Object],#asw12
โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 1. Deliver on sign-up expectations and offers #asw12 Opt In Page Confirmation Page
โ€œ Afterโ€ Landing Pages โ€“ Examples Confirmation Page Confirmation Email #asw12
โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 2. Test social media and email sharing #asw12
โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 3. Never leave new subscribers at a DEAD END! VS. #asw12
โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics Recap ,[object Object],[object Object],[object Object],#asw12
Optimization โ€“ The ROI of Landing Pages Research Are you testing the most effective variables? #asw12
Testing Ideas โ€“ Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#asw12
2. Autoresponders ,[object Object],[object Object],[object Object],#asw12
Autoresponders - Examples Engage Offer Connect #asw12
Autoresponders - Examples Comprehensive info Minimal info #asw12
Testing Ideas โ€“ Autoresponders ,[object Object],[object Object],[object Object],#asw12
3. Social Media ,[object Object],[object Object],[object Object],#asw12
Social Media - Examples Tip: Test social media on before & after opt-in landing pages Registration page Confirmation page #asw12
Social Media - Examples Tip: Customize Your Facebook Pages Incentivize Promote Sharing Engage #asw12
Social Media - Examples Tip: Use Landing Pages, Social + Email for Contests Landing Page #asw12 Facebook โ€“ Like Landing Page Facebook - Email
Testing Ideas โ€“ Social Media ,[object Object],[object Object],[object Object],#asw12
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#asw12

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Killer Email and Social List Building Techniques

  • 1. Killer Email & Social List Building Techniques Hunter Boyle Sr. Business Development Manager, AWeber @hunterboyle - @aweber Monday, Jan. 9, 2011 #asw12
  • 2.
  • 3. List Building Key: An effective list building strategy is more than just a bunch of tactics โ€“ it's tightly integrated with ROI #asw12
  • 4.
  • 5.
  • 6.
  • 7. List Building Strategy Research Which tactics have worked best for you? #asw12
  • 8. List Building Strategy Key: Support your tactics with research and testing; integrate them with ROI goals to build strategy Recommended Sites: MarketingExperiments, MarketingSherpa, WhichTestWon.com #asw12
  • 9.
  • 10.
  • 11.
  • 12. โ€œ Beforeโ€ Landing Pages โ€“ 3 Key Tactics 1. Proximity: Place forms near relevant content 2. Variety: Test multiple forms, styles and CTAs #asw12
  • 13. โ€œ Beforeโ€ Landing Pages โ€“ 3 Key Tactics 3. Authority: social proof and credibility indicators #asw12
  • 14.
  • 15. โ€œ Beforeโ€ Landing Pages โ€“ Examples Form style test: Lightbox vs. slide box Source: WhichTestWon.com The winner? Lightbox form โ€“ 59% more subscribers #asw12
  • 16.
  • 17. โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 1. Deliver on sign-up expectations and offers #asw12 Opt In Page Confirmation Page
  • 18. โ€œ Afterโ€ Landing Pages โ€“ Examples Confirmation Page Confirmation Email #asw12
  • 19. โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 2. Test social media and email sharing #asw12
  • 20. โ€œ Afterโ€ Landing Pages โ€“ 3 Key Tactics 3. Never leave new subscribers at a DEAD END! VS. #asw12
  • 21.
  • 22. Optimization โ€“ The ROI of Landing Pages Research Are you testing the most effective variables? #asw12
  • 23.
  • 24.
  • 25. Autoresponders - Examples Engage Offer Connect #asw12
  • 26. Autoresponders - Examples Comprehensive info Minimal info #asw12
  • 27.
  • 28.
  • 29. Social Media - Examples Tip: Test social media on before & after opt-in landing pages Registration page Confirmation page #asw12
  • 30. Social Media - Examples Tip: Customize Your Facebook Pages Incentivize Promote Sharing Engage #asw12
  • 31. Social Media - Examples Tip: Use Landing Pages, Social + Email for Contests Landing Page #asw12 Facebook โ€“ Like Landing Page Facebook - Email
  • 32.
  • 33.