While you want to establish the information you add is relevant to your brand and impactful, you don’t want it to be a duplicate of your resume. They are meant to complement one another. You want your reader to see a little more of a human side to you as well. Think of the LinkedIn profile as the friendly, humanized version of your resume.

2. THINK OF THE
LINKEDIN PROFILE
AS THE FRIENDLY,
HUMANIZED VERSION
OF YOUR RESUME.

3. Fill Out All the Sections
 Don’t leave anything blank. Fill in the volunteer,
certifications, languages, honors, projects, and
awards.
 You can add PowerPoints, photos, samples of your
work, (I have these on my profile) coursework, and
things you have done in your career.

4. ADD A PROFILE PHOTO
 Add a background
cover photo – get
rid of that BLUE LI
background.
 This makes it
uniquely you. I
love seeing
customized
background
cover photos
on LI profiles.

5. Write a Headliner That Sizzles
 Instead of “Account Executive”, write “Account Executive
specializing in the development of groundbreaking sales and
service strategies internationally.”
 It’s “prime real estate” meaning it’s a great place to add
keywords and branding that helps direct LinkedIn’s algorithms
to your profile.

6. Find jobs that interest you
and notice the same words
over and over. Add them. Add
buzzwords if you know what
they are.

7. Create an About Section that
Speaks to the Reader
 Write in first
person. It’s OK to
be a little more
human here. This
section should be
engaging,
interesting, and
conversational.
Think of it as
having a
conversation.
 You want to tell a story
about why you do this
type of work and what
makes it interesting.

8. ADD CONTENT
 Add descriptions of what you do, your
responsibilities, and accomplishments.
Adding numbers and percentages gives
credibility.

9. GET A RECOMMENDATION
 A recommendation or two on your
profile livens it up and gives you more
credibility.

10. CREATE AN ENDORSEMENT SECTION
 Complete the
skills and
endorsements
section and pin
the top 3 that
relate to your
hunt. Again, these
are key with
algorithms and
recruiter
searches.

11. WHEN ALL OF THIS IS DONE, REMEMBER THE
KEY TO A STRONG LINKEDIN PROFILE IS
ENGAGEMENT. REACH OUT! GET ON
LINKEDIN 10-15 MINUTES EVERY OTHER DAY
AND WATCH IT WORK FOR YOU.
PROFESSIONAL RESUME SERVICES HAS
LINKEDIN EXPERTS READY TO ASSIST YOU IN
CRAFTING PROFILES TO HUMANIZE YOUR
PROFILE AND ATTRACT RECRUITERS. REACH
OUT IF WE CAN HELP.