The document provides 10 tips for using social media to grow a small business, including owning your social brand presence, having an email and SEO strategy first, and converting social media followers to email subscribers. It also discusses how Salesforce allows businesses to engage in social listening, content curation, and social engagement through features like social CRM, content management, email templates, Desk.com for social support, and Chatter for customer collaboration. The tips and Salesforce tools are aimed at helping small businesses optimize their use of social media.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
Twitter has come a long way since it first launched in 2006. Now business are using it as a powerful in-house marketing tools that is showing results. In the webinar we will talk about some tips for using Twitter better - hashtags, optimizing your profile, finding good people to follow, cleaning up your Twitter account and popular Twitter applications to make better use of your time. Learn how other businesses are using the microblog to connect with current and potential customers.
Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.
There are currently positions open worldwide for people just like you to begin work on simple jobs such as:
-Posting Facebook comments – $25 per hour
-Commenting on and ‘liking’ YouTube videos $20 per hour
-Tweeting’ special offers and promotions – $200 per week part time
-Social Media Manager – $1050 per week full time
Just creating a profile is simply not the end to the Facebook style of launching and capitalizing on any endeavor. It entails much more than simply this and the following are some points to consider:
Using Facebook To Turn Your Online Business Into A Money Making MachineSujoy Mukherji
Inside this guide, you will discover the topics about network marketing Facebook basics, using a great profile and appropriate picture, adding friends with like-minded interests, using photo albums and videos, learn how to use fan pages, learning how to use events, using exclusive landing pages, rewarding your loyal supporters, and learn about Facebook marketplace and plugins.
This is how To Earn Money while chatting on Facebook with friendssoumyadeep saha
Online social media jobs that pay$25- $50 per hour. No experienced required, work at home.
Take 1 minute quiz to find out what type of social media job you are best suited to.
Click to start the Quiz :- https://bit.ly/3zqMABL
In this ebook, you'll learn about network marketing facebook basics, use a great profile and appropriate picture, how to use fan pages, events, landing pages, and about Facebook marketplace and plugins.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Get Paid To Mess Around On Facebook And Twitter. Hottest New Work At Home Trend! Mobile Optimized Landing Pages, Killer Conversions. Up-sells, CB Id In Emails! Affiliate
Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEOPinpointe On-Demand
This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics.
When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future.
This deck shows you how to combine these three elements to maximize your marketing reach.
Create a positive impact for your real estate business through proper use of ...Brian Aldous Datu
Let’s talk about six of the most common mistakes real estate agents make when it comes to social media. When you know what the mistakes are, then you can avoid them and put an effective social media strategy into place.
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.
There are currently positions open worldwide for people just like you to begin work on simple jobs such as:
-Posting Facebook comments – $25 per hour
-Commenting on and ‘liking’ YouTube videos $20 per hour
-Tweeting’ special offers and promotions – $200 per week part time
-Social Media Manager – $1050 per week full time
Just creating a profile is simply not the end to the Facebook style of launching and capitalizing on any endeavor. It entails much more than simply this and the following are some points to consider:
Using Facebook To Turn Your Online Business Into A Money Making MachineSujoy Mukherji
Inside this guide, you will discover the topics about network marketing Facebook basics, using a great profile and appropriate picture, adding friends with like-minded interests, using photo albums and videos, learn how to use fan pages, learning how to use events, using exclusive landing pages, rewarding your loyal supporters, and learn about Facebook marketplace and plugins.
This is how To Earn Money while chatting on Facebook with friendssoumyadeep saha
Online social media jobs that pay$25- $50 per hour. No experienced required, work at home.
Take 1 minute quiz to find out what type of social media job you are best suited to.
Click to start the Quiz :- https://bit.ly/3zqMABL
In this ebook, you'll learn about network marketing facebook basics, use a great profile and appropriate picture, how to use fan pages, events, landing pages, and about Facebook marketplace and plugins.
Using Facebook to get a business recognized online is very effective
and easy to do. Facebook users range in the millions at any given time
thus making the platform for target audience almost infinite.
Understanding the working of how to go about optimizing this tool
will contribute to the success of any endeavor.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Get Paid To Mess Around On Facebook And Twitter. Hottest New Work At Home Trend! Mobile Optimized Landing Pages, Killer Conversions. Up-sells, CB Id In Emails! Affiliate
Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEOPinpointe On-Demand
This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics.
When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future.
This deck shows you how to combine these three elements to maximize your marketing reach.
Create a positive impact for your real estate business through proper use of ...Brian Aldous Datu
Let’s talk about six of the most common mistakes real estate agents make when it comes to social media. When you know what the mistakes are, then you can avoid them and put an effective social media strategy into place.
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Building A Company - 11 Steps For Creating A Great ProductMarcus Nelson
Startup Weekend Orange County 2015 #SWOC15
In this presentation, Marcus Nelson gives some no-nonsense advice for building a great software product.
Ever notice how successful Internet entrepreneurs keep saying that you should build your site by listening to your users -- But no one ever explains how to get user feedback and how to integrate their ideas into your business.
Here are edited excerpts:
1. Build your team
Having a team has everything to do with having more ears to listen to your audience. My personality is that I’m a social butterfly. And I’m constantly looking for the next flower to pollinate, so to speak. Not everybody is going to do that.
2. Build for speed
You start with the core that people can see and say, “Yeah, that’s good. But what would make it better is putting the layers on.” As those little requests came in, we added features.
3. start with crap
Don’t be afraid to start with a less than perfect product. Don’t be afraid of having it be too simple. The idea is just to get people using the product. Customers are going to tell you how to make it better.
4. See the site with strangers
Your friends are going to try to make you feel good. They’re not going to say the hard things. So work with strangers.
5. Offer an easy way to listen to feedback
You can’t just put a feedback button on your site and hope people will come. You have to promote it. You have to tell people you’re listening.
6. Release your beta
There’s value in letting people know that it’s not a finished product that we’re stumbling through this a little bit.
7. Have everyone on the team sell
You need to start making money. And whether you’re doing it as a bootstrapped company or you’re going after venture funding, you still need cash flow.
8. Get marquee accounts
You need to be able to show recognizable companies are using our company, creates credibility.
9. Stay lean and hungry
Do whatever you have to do to save money. Make it last.
10. Be capital efficient
Keep your day job. Don’t put yourself in a pressure situation where you have to make money right off the bat.
11. Sell, sell, sell
photo credits: https://www.flickr.com/photos/thomashawk
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
Employee Enablement on Social - Brand Advocates for Influence - Best PracticesMarcus Nelson
Social Media Strategies Summit - Dallas Aug 28, 2013
Inviting and encouraging employees to use social media can be a slippery slope for businesses if they don’t think about doing it the right way. Companies often balk at enabling and empowering employees to get social, but if done correctly, employees can become the most effective brand advocates. Listen to Marcus Nelson of Addvocate as he explains the best practices and ways to enable employees to get social.
March 14th, 2013 // KANEKO // National keynote speaker Marcus Nelson shares his experiences with failure and redemption in the first event of KANEKO’s new series, in partnership with the entrepreneurship efforts of the Greater Omaha Chamber of Commerce. This will be the first of a three-part series of conversations scheduled in 2013. The series brings together exceptional speakers who will share their honest observations about the failures they have experienced and the redemptive lessons learned. Each program will highlight a national keynote speaker and a local figure who will tell their tales of failure and an academic speaker who can shed light on the psychology, sociology or science behind failure.
Future talk what happens when your entire company becomes socialMarcus Nelson
What Happens when Your Entire Company becomes Social?
WHEN: NOVEMBER 8, 2012 @ 3:30PM
SPEAKER: MARCUS NELSON
In the not too distant future, Community Management will no longer be the task of one single department. Like the Web Masters of a decade ago, these roles will be dispersed among every business unit in your company. How will this effect organizations? What tools will you need to accommodate these changes
Facebook for Marketing - Bigger Opportunities AheadMarcus Nelson
Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social features, business-class apps will never look the same again. Join us as we discuss the vision and tactics behind Facebook marketing, as well as where the platform is going to take us. We'll also offer practical tips for marketers and Q&A time to ask the experts how you can leverage the platform to extend the reach of brand, connect to customers, and grow communities.
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
Klout Score - Understanding Influence, True Reach, Amplification, and NetworkMarcus Nelson
Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence.
Discussion covered:
• Understand Influence
• True Reach
• Amplification
• Network Effect
• Earning Perks
• Importance to Brands
• How Few Influence the Many
• Identifying Influencers
• Targeted Campaigns
• Brands using Klout
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Twitter for Business: Cultivating Communities & Maximizing EngagementMarcus Nelson
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy will also spur increased engagement with customers online. It’s important to understand everything from how to monitor conversations to analytics that show ROI are a necessity in processing how social services have transformed the way people globally communicate and share. In this hands-on session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications.
Discussion was given at the Social Media Strategies Summit on February 8th, 2011 in San Francisco
Social Media for B2B - How Salesforce.com Does Social #et10Marcus Nelson
Here\'s how Salesforce does Social Media, including strategy, staffing, training & measuring our company\'s social engagement.
Presentation made at ExactTarget\'s Connections 2010 Conferenceon September 15, 2010.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Dreamforce 2012 -- 10 social media tips for small business
1. Top 10 Tips on How to Use Social
Media to Grow Your Small Business
Andrew Hogg, Salesforce.com, Marketing Operations, Senior Analyst
Marcus Nelson, Addvocate.co, CEO & Founder
4. All About Addvocate.co
We're building the first employee management service for
social media.
Find timely and relevant content for coworkers
Route suggestions to teams, departments, or individuals
Measure which users are truly making an impact
We're aggregating & connecting employee personal social
channels to extend the reach and impact of company
messages.
5. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated
with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
11. #1 Own Your Social Brand Presence
Jeremiah Owyang
@jowyang
Reserve your name on popular social
sites. You never know when you
might want to use those accounts &
prevent squatting.
#10SMBTips #df12
13. #2 Have An Email & SEO Strategy First
Jason Keath
@jasonkeath
Have email strategy 1st, SEO 2nd.
Social 3rd. Focus on one platform at
a time, either a blog or Facebook.
Direct all your energy there.
#10SMBTips #df12
14. Example: Pick A Destination, In This Case A Blog
Infographics
Photos
blogs.salesforce.com
Presentations
eBooks
Videos
15. Content is King
Marcus Nelson
@marcusnelson
If #Content is King,#Marketing is
Queen,and your Blog is the Castle.
#10SMBTips #df12
16. #3 Convert Social to Email
Clara Shih
@clarashih
You don't ‘own’ social channels. Get
fans into a system that you do, like
email. Still best way to connect when
you want to.
#10SMBTips #df12
18. #4 Make Your Corporate Site Social
Tyler Willis
@tylerwillis
Add social sharing to your website &
emails, such as sharing buttons,
tweet widgets, facebook ‘like’ box,
etc. #10SMBTips #df12
20. #5 Become A Curator Of Content
Carri Bugbee
@CarriBugbee
Don't have time/resources to create
sharable content? Set up systems to
curate; RSS, newsletters, & lists on
Twitter/FB #10SMBTips #df12
21. Be Interesting, not sales-y
Remember 80/20 Rule:
80% about tips, tricks, and
helpful or entertaining info
Reserve 20% to talk about
your product or service.
22. #6 Don’t Advertise, Editorialize
Jesse Thomas
@JesseThomas
When creating or curating content,
think like an editor, not an
advertiser. Include visuals whenever
possible. #10SMBTips #df12
26. #7 Engage Your Biggest Fans
Esteban Contreras
@socialnerdia
Engage w/ advocates & influencers
often — look for ways to reward
them or give them props. Start with
your most avid customers.
#10SMBTips #df12
27. #8 Enable Your Employees To Engage
Jay Baer
@jaybaer
Don't be afraid to empower
employees, but you MUST give them
guidelines and training first.
#10SMBTips #df12
29. #9 Automate & Personalize the Response
Jason Miller
@JasonMillerCA
Use tools to schedule posts when
you can't be online and then check in
frequently via your mobile device to
moderate comments. #10SMBTips
#df12
31. #10 Feature Your Customers & Content
ANDREW SAUNDERS
@atSaunders
Develop a simple content strategy
featuring your consumers to build
stronger relationships and increase
Word Of Mouth. #10SMBTips #df12
33. Bonus #1: Make Reviewing Your Brand Easy
Leslie Bradshaw
@LeslieBradshaw
Get reviews. Make it easy online
AND offline. Set up iPad at check-
out. Put QR code on receipts direct
customers to Yelp.
#10SMBTips #df12
34. Bonus #2: Listen To Your Customers
Ekaterina Walter
@Ekaterina
If you're in B2B, pull social
information into your CRM system
and look for new, non-creepy ways
to engage with customers.
#10SMBTips #df12
35. In Summary:
1. Own Your Social Brand Presence
2. Have An Email & SEO Strategy First
3. Convert Social to Email
4. Make Your Corporate Site Social
5. Become A Curator Of Content
6. Don’t Advertise, Editorialize
7. Engage Your Biggest Fans
8. Enable Your Employees To Engage
9. Automate & Personalize the Response
10. Feature Your Customers & Content
37. May I suggest…
Social Listening
Content Curation
I was hoping to find…
May I suggest…
May I suggest…
Social Engagement
38. Social Listening
Social CRM:
Leads, Contacts, Accounts
Displayed within records
Connection based on User’s
relationship with Contact, and
social profile security
39. Content Curation
Social Content:
Store, collaborate, share within
Salesforce
Supports versioning
Share multiple files within a
Content Pack
Share with customers via
Content Deliveries (incl. content
expiry, password protection)
40. Social Engagement – Email Templates
Reusable Templates:
Controls your brand messaging
Allows for Share to Social buttons
(within HTML)
Can be emailed to hundreds of
Contacts at once (Mass Email)
Historical send tracking
41. Social Engagement – Social Support
Desk.com
Add-on via AppExchange
Connect with customers via social,
along with phone, email, web, and
chat
Respond to customers via mobile
access
Setup in minutes
Free to try, flexible / low cost license
structure
42. Social Engagement – Customer Collaboration
Chatter Customer Group
Connect & collaborate with your
Customers
Private, firewalled
Can be used to further engagement
with existing prospects & customers
Potentially used to engage with
social advocates