Create Raving Fans through Mobile & Social Loyalty programs

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The document discusses how Chick-fil-A used mobile marketing to create raving fans. It outlines key Chick-fil-A brand principles and the growth of mobile technology. The company used personas and targeted mobile ads to turn consumers into the advertising message, which resulted in over a million impressions and increases in engagement, Facebook likes, and sales.

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Turning consumers into the advertising message.

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Create Raving Fans through Mobile & Social Loyalty programs

1. Creating raving fans through mobile marketing Justin Dennis, Strategist at 5ivecanons Adam Schaffer, Creative Director at 5ivecanons Todd Coleman, Owner/Operator at Chick-fil-A

3. Chick-fil-A Brand Principals

4. Chick-fil-A Brand Principals :: Food

5. Chick-fil-A Brand Principals :: People

6. Chick-fil-A Brand Principals :: Cows

7. Chick-fil-A Brand Principals :: Influence

8. The growth of mobile

9. Average cost of a computer in 2009 was $709 globally Source: Murdoch

10. Cost of an iPhone 3GS $49 Source: AT&T

11. Source: Kozuch Mobile phone subscribers per 100 inhabitants 1997-2007

12. Economies of scale Source: Redline

13. Moore’s law Source: Edward/Osborne Executive

14. Turning consumers into the advertising message.