StratMark 2012 presentaion on consumers
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Presentation to the annual Idea day for the Finnish marketing community at Strat Mark 2012. The presentation focused on the consumer trends in Estonia and generally, with a short introduction of what Estonia is.
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StratMark 2012 presentaion on consumers
- 1. Good afternoon, I’m from Brand Manual WE MAKE THEM TALK ABOUT YOU
- 2. Brand Manual is a branding & service design consultancy WE MAKE THEM TALK ABOUT YOU
- 3. We help define the competitive advantage of products and services. We call this branding. thebrandmanual.com
- 5. Estonia WE MAKE THEM TALK ABOUT YOU
- 6. Hosts the NATO Cyber Defence Centre and the EU IT Agency Internet access is a human right Lowest public sector debt in Europe thebrandmanual.com
- 7. Leads CEE in terms of educational level 99% of high school students are learning English Over 60% of the population is engaged in the services sector thebrandmanual.com
- 8. 100% of schools and government have broadband connection 70% of homes have broadband connection 110% mobile penetration thebrandmanual.com
- 9. 98% of bank transfers are made electronically 92% of income tax declarations are filed via the e-Tax Board 1.2 million active ID cards (population: 1.4 million) thebrandmanual.com
- 10. Worse weather than in Finland thebrandmanual.com
- 11. Estonian consumers WE MAKE THEM TALK ABOUT YOU
- 12. The recession was the best thing that ever happened to Estonia. thebrandmanual.com
- 13. Efficiency gains. But will they last? 2008 2012 thebrandmanual.com
- 14. It helped focus consumers, companies and government. thebrandmanual.com
- 15. The recession has made people both price and quality sensitive. Finally it is understood that you DO get WHAT you pay for. thebrandmanual.com
- 17. Consumer confidence is picking up. Those that can afford to, are spending again. thebrandmanual.com
- 19. But consumers have changed. thebrandmanual.com
- 20. status me stuff thebrandmanual.com
- 21. values me stuff society thebrandmanual.com
- 22. Corporate social responsibility is becoming a real issue, instead of just a buzz word. thebrandmanual.com
- 23. Listening has never been easy. But now there are icebergs ahead. thebrandmanual.com
- 24. PRODUCT CONSUMER CONSUMER “We tell you why you need it” thebrandmanual.com
- 25. PRODUCT CONSUMER CONSUMER “Thank you for your feedback” thebrandmanual.com
- 26. PRODUCT CONSUMER CONSUMER “Let’s be social (about the product)” thebrandmanual.com
- 27. PRODUCT CONSUMER CONSUMER “Look what I bought” thebrandmanual.com
- 28. Social media requires a real plan. Not just initiative. thebrandmanual.com
- 29. Half the population is on Facebook. If you screw up here, it will come back to quote you. thebrandmanual.com
- 30. Marketers monitor and measure everything. ROI is (French for) King. thebrandmanual.com
- 31. Implication to smart marketers thebrandmanual.com
- 32. Stop reacting. Customers actively prefer real value over cheap prices. thebrandmanual.com
- 33. Thank You! J.Margus Klaar jmk@thebrandmanual.com WE MAKE THEM TALK ABOUT YOU