apple privacy campaign

1. Apple ‘s campaign ; privacy on iphone

2. About apple inc
 Specialized in consumer
electronics, computer
software and online
services.
 Revenue of company
$274.5 billion as 2020
 4th largest smart phone
manufacturer
 Multinational American
company

3. Purpose of this privacy campaign
• Making the privacy as priority
• Turning the need to feature of product
• Showing customers that apple is most trusted
brand

4. Target audience
 High earners
 High level officials
 Big businessman
 Bachelors
 Teenagers

5. Digital media
 The digital media has affect the
people a lot and made them
more aware.
 Visuals and story depicted in
the campaign is a gret way of
influencing public.

6. MY POV ON THIS
CAMPAIGN
 Nobody can track you without your
willingness
 Your data and life will stay private
 You and your data is safe with this
feature
 Asking you always to share your details
or not shws opinion of customer
matters a lot.

7. People opinion
on this
campaign
 Some people feels this would
affect small business
 Some people feel this feature
is not worth spending so much
money
 some People feel that they can
only trust on apple for privacy.
 Some people thinks this
feature as protected against
any harmful trackers.

8. Conclusion
 People got much aware
 Safety got to be first priority
 Sales of iphone increased
 This campaign was a great
successs