Brand advocates have a significant impact on consumer purchasing decisions. Surveys show that people trust recommendations from other consumers far more than traditional advertising. Hundreds of millions of brand advocates worldwide help drive billions in sales simply by recommending products and services to their social networks. When energized by companies, these advocates can amplify marketing messages and convert new customers at much higher rates than brands can alone.

1. Brand Advocates
Insights about the World’s Most Powerful Consumers

2. “94% trust Word of Mouth.”
14% trust online ads.”
Forrester

3. “40% of consumers
recommend brands”
Comscore

4. “80% globally recommend at
least one brand.
Most recommend four brands.”
Gfk Roper

5. “Business execs talk about
vendors 106 times weekly.
70% conversations include
recommendation.”
Keller Fay

6. “6 Million Yelp Reviews.
6:1 are Positive”
Yelp

7. “30 Million Brand
Advocates in US alone”
eMarketer

8. “100 Million Brand
Advocates worldwide”
Zuberance

9. “Advocate recommendations drive
billions in sales of cars, hotels,
consumer electronics, and more.”
Zuberance

10. “67% of US economy impacted
by Word of Mouth.”
McKinsey & Co.

11. Social media massively
amplifies Advocates
Zuberance

12. “Each Advocate reaches 150
people in his social circle.”
Zuberance

13. “10,000 Advocates reach
1.5M buyers with highly relevant
messages.”
Zuberance

14. “Promotional offers sent by Advocates
convert at 5X higher rate than offers
sent by brands.”
Zuberance

15. Energize your Advocates
Zuberance.com