This document provides a summary of Robert Bonds' background and experience. It includes his philosophy of being inspired and inspiring others through critical yet generous collaboration. It lists his education at Indiana University and Cranbrook Academy of Art. It details his experience as a graphic designer and art director for various clients, along with instructor roles. It provides examples of design projects for non-profit, commercial, and education clients.

1. F O R B U S I N E S S A N D C U LT U R E

2. ROBERT BONDS I phone • 503.810.1411 I email • robhighway@gmail.com
PHILOSOPHY
Inspire and be inspired. Surround yourself with outstanding people in an
environment which encourages everyone to simultaneously influence and be
influenced. Be well informed and critical but leave room for accidents and
recognize the successes of your failures; the best solutions are often arrived at
rather than decided upon.
As Bruce Mao once put it, “Harvest ideas. Edit applications. Ideas need a
dynamic, fluid, generous environment to sustain life. Applications, on the other
hand, benefit from critical rigor. Produce a high ratio of ideas to applications.”
E D U C AT I O N
Indiana University/Herron School of Art, B.F.A., 1992
Cranbrook Academy of Art, M.F.A., 1994
WORK EXPERIENCE
Miller Brooks (Indianapolis) Graphic Designer 1991
Dean Johnson Design (Indianapolis) Art Director 1992
Freelance Designer/Art Director 1993-present
Visual Resource Society 1994-2008
Pacific Northwest College of Art, Instructor in Graphic Design, 1998-99
Portland State University, Instructor in Graphic Design, 2004-2006

3. WORK PUBLISHED/AWARDED IN:
The 100 Show / The Fourteenth Annual of the American Center for Design
The Best Show (#33) Catalog, Art Directors Club of Indiana
The Best Show (#34) Catalog, Art Directors Club of Indiana
The 100 Show / The Sixteenth Annual of the American Center for Design
1,2,3 Color Graphics, Pie Books
Eye magazine #14, Underground Matriarchy, by Ellen Lupton and Laurie Haycock Makela, Autumn
Newsweek magazine, Cyberscope/Pulp Fiction
Typographics Three: Global Vision, Duncan Baird Publishers, London
Big Color, Duncan Baird Publishers, London
CLIENT LIST INCLUDES:
Affair at the Jupiter Hotel Madison Millinger, Extaordinary Handmade Rugs
Alliance of Artists' Communities Mercy Corps International
Cascade AIDS Project Nike
Childpeace Montessori School Pacific Northwest College of Art
Cinco Design Office Pearl District Merchants Association
Cranbrook Academy of Art Ray Gordon Photography
Detroit Artists Market Rex and Regina
Full Upright Position, the Modern Furniture Company Sydney’s, a Modern Cup and Saucer
Ghilarducci Studios Wieden + Kennedy
Imago Theatre Ziba Design

4. DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1 2
ROB BONDS ROB BONDS CASCADE AIDS PROJECT 1 AUCTION CATALOG SPREAD
2 AUCTION CATALOG COVER WITH ENVELOPE
3 AUCTION CATALOG COVER ( DETAIL)
3

5. DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1
A NNE ABELE A NNE ABELE FULL UPRIGHT POSITION 1 MODERN FURNITURE CATALOG (COVER)
ROB BONDS ROB BONDS 2 3
2 MOVING ANNOUNCEMENT
4 3 NEW PRODUCT POSTCARD
4 MODERN FURNITURE CATALOG (SPREAD)

6. DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1 2
ROB BONDS ROB BONDS WIEDEN + KENNEDY / HEINEKEN 1 BILLBOARD CAMPAIGN CELEBRATING AFRO-AMERICA
HISTORY AND CULTURE (DETAIL)
3 2 BILLBOARD CAMPAIGN
3 BILLBOARD CAMPAIGN

7. ELIZABETH LEACH GALLERY
207 SW Pine St, Portland OR (the
old address, yes)
Friday, Feb 11
Saturday, Feb 12
5PM Press preview
Public hours 12-7
6PM Lecture on “Tulsa” Admission $3
by Bruce Guenther, Chief Curator
of the Portland Art Museum Sunday, Feb 13
Public hours 12-7
7PM Opening party 2PM Lecture on thrift store collecting
Admission $5 by Andy Morrison & Thomas Phillipson
Admission $3
DESIGN: VISUAL RESOURCE SOCIETY
DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1 2
ROB BONDS ROB BONDS AFFAIR AT THE JUPITER HOTEL 1 GALLERY EXHIBITION POSTER
2 (DETAIL)

8. OCTOBER 1-3
AT THE JUPITER HOTEL
800 E BURNSIDE. PORTL AND, OREGON
DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1 2
ROB BONDS ROB BONDS AFFAIR AT THE JUPITER HOTEL 1 DIRECT MAIL ADVERTISEMENT
2 EVENT POSTER

9. DESIGNER ART DIRECTION CLIENT PROJECT DESCRIPTIONS
1 2
ROB BONDS ROB BONDS PACIFIC NORTHWEST COLLEGE OF ART 1 ART COLLEGE RECRUITMENT POSTER
2 HOLIDAY CARD (DETAIL)
3 4 5 3 COMMENCEMENT INVITATION (DETAIL)
4 THESIS SHOW ANNOUNCEMENT
5 COMMENCEMENT PROGAM

10. Coke, “Circus” :60
We’re at a tent circus, the kind that plays small towns. Workers are busy preparing for opening night; tents are
being erected, trucks are being unloaded, etc.
We see a bear in a cage with a sign reading, “Benny the Bicycle-Riding Bear.” Some kids on bicycles roll by;
they’re fascinated by the bear. The bear watches them, too. A moment between them.
The kids stop at a concession stand. A Coke truck is there unloading for the night. The kids buy Cokes, then ride
off. The bear watches them disappear into the distance. The Coke truck moves down the line of tents, now
obscuring the cage – when we see it again, the cage is empty, the bear gone.
MUSIC: Running Bear, by Sonny James (circus instrumentation)
Cut to the road. The bear is riding his bicycle, away from the circus.
The kids on bikes have been looping around the circus grounds, and now they come back and see the bear riding
along. They’re shocked. From a distance, they follow the bear as he continues down the road.
Soon the bear comes to the outskirts of a forest. The bear gets off his bike and lumbers into the woods. It starts
eating berries and rolling in the grass – we get a sense that he’s at home here.
The kids watch from the road drinking their Cokes and admiring the bear.
In the final shot, the camera pulls back, revealing the kids with their Cokes, the bear deep in the woods, his
abandoned bicycle, the circus grounds left in the distance, and the Coke truck driving away.
TITLE CARD: the Coke side of life
WRITER ART DIRECTION CLIENT PROJECT DESCRIPTION
ROB BONDS ROB BONDS WIEDEN + KENNEDY / COCA-COLA TELEVISION SCRIPT / SUMMER, COCA-COLA
TOM O’CONNOR

11. Coke, “Fireworks” :60
In this spot, Coke shows us the beauty of summer in a magical new way.
We go all across America, observing the natural world. The sights and sounds we experience will come together, subtly
and elegantly, to resemble something that is iconic to the season: fireworks. Fireworks, created by summer:
A lake, at night. A young boy leaps off a tire swing and splashes into the water. From under the surface, he looks
skyward – the stars are refracted by the splash, as the rushing water booms in his ears… it looks and sounds like
fireworks.
Cut to a couple sitting on the back porch of a cabin, drinking Cokes. Below them is a field full of fireflies, winking in the
darkness.
At the edge of a deep canyon, a man tosses a rock. It clatters down the side walls, its echoes creating a distant boom,
like explosions, as we cut to…
…a full moon. A swarm of bats flutters between us and the moon, breaking up the light so it sparkles and glitters.
Alaska. A fisherman is standing on the edge of the shore, drinking a Coke as he takes in the majesty of the Northern
lights.
Now we’re at a campsite in the mountains. A wolf howls in the distance, like the whistling ascent of a firework… then
we hear the rumbling boom of thunder.
A coast. Waves are crashing against the rocks. High above, clouds race across the night sky, making the stars wink in
and out.
A campfire. It pops and hisses, sending sparks into the night air.
A gentle rain falls on a pond. The drops break up the reflected starlight. We hear the calls of owls and other night birds,
like the soft pops of small fireworks.
Heat lightning, as the wind whistles through a canyon. Then…
…a quick series of thunderclaps, like a grand finale. All in different places: a moonlit field, a deserted road, a starry
forest, etc.
Then our final moment:
A couple is cuddling on the beach, before dawn. Just as first light strikes the sky, the woman opens a Coke. We hear
the pop, the fizz of the Coke, and then quiet.
WRITER ART DIRECTION CLIENT PROJECT DESCRIPTION
ROB BONDS ROB BONDS WIEDEN + KENNEDY / COCA-COLA TELEVISION SCRIPT / SUMMER, COCA-COLA
TOM O’CONNOR

12. DESIGNER ART DIRECTION PROJECT DESCRIPTIONS
ROB BONDS ROB BONDS IDENTITY / LOGOTYPES