1. CONSUMER DECISION MAKING
PROCESS
FOR
SHOES
By:-
Arunabha Bagchi
Amit Sura
Anubhuti Anup
Basuki Nath Dubey
Gaurav Talwar
Piyush Das
Ranabir Pal

2. AGENDA
• NEED IDENTIFICATION
• INFORMATION SEARCH
• EVALUATION OF ALTERNATIVES
• PURCHASE TRANSACTION
• POST PURCHASE BEHAVIOUR
• TAKE AWAY

3. NEED IDENTIFICATION
Need Identification
• Sample size 60
comfort protection luxury style
50%
Do you buy / will buy shoes?
38.33%
3%
21.67%
yes
97% no
5%
• survey comfort protection luxury style
Note: People has selected more than one check box so percentage may add
upto more than 100

4. INFORMATION SEARCH
C
• Alcott
O • Buckaroo
N KNOWN NOW • Florsheim
S • Tracer
I
D • Lee Cooper
E • Lotto
R RECALLED SET • Action
A • Khadims
T • Liberty
I • Adidas
O • Reebok
N EVOKED SET • Nike
• Puma
S • Bata
E
T

5. INFORMATION SEARCH
•Source of Information :- Electronic media is preferred
Source of information
friends
23%
electronic media
52%
print media
25%

6. EVALUATION OF ALTERNATIVES
• Basis of selection:- Looks and Comfort
300
257
253
231
250
177
200
150
82
100
50
0
LOOKS DURABILITY LOW PRICE COMFORT OTHER
WeightageSum

7. EVALUATION OF ALTERNATIVES
Choice Set
ACTION
2%
TIMBERLAND
2%
WOODLAND ADIDAS
SREELEATHERS 12% 12%
2%
BATA
10%
BUCKAR00
FILA 2%
REEBOK
2%
22%
HUSHPUPPIES
2%
ID KHADIM
2% 2%
NIKE
15%
REDTAPE PUMA
3% 10%
POWER
2%

8. PURCHASE TRANSACTION
• Medium of transaction:- Cash is preferred
• Place of purchase:- Company store
Transaction medium
Series1
Place of purchase
39 Series1
73.33%
11 10
28.33%
CASH CREDIT DEBIT
COMPANY STORE SHOP IN SHOP
Note: People has selected more than one check box so percentage may add
upto more than 100

9. POST PURCHASE BEHAVIOUR
• Satisfaction (Post purchase) Consumer Satisfaction
• Purchasing of same brand
Not Satisfied
2%
Satisfied
98%
Same brand purchase
77%
22%
CAN NOT SAY
YES
NO
1%

10. NEED EVALUATION OF
INFORMATION
Comfort & ALTERNATIVES
SEARCH
Protection
Evoke set Now known Selection
Adidas, Nike Recall set Alcott, Buck criteria
, Reebok, Lee aroo, Florsh Looks &
Puma Cooper, Lot eim, Tracer Comfort
to, Khadims
, Action
POST PURCHASE
PURCHASE TRANSACTION
BEHAVIOR
Place
Medium
Same Company
Satisfaction Cash
brand Store
Yes purchase
Yes

11. THANK YOU