The document outlines an assignment for Buzzfeed writers to create a post about tourism attractions in their university city, emphasizing research on popular articles and social media trends. Writers are given tips on starting their writing and selecting attractions that appeal to the Buzzfeed audience while including multimedia elements. The final deliverables include a Buzzfeed post with links to relevant content and a reflective paper analyzing the elements of a successful post.

1. 1
BuzzFeed Assignment

2. 2
Project Overview
You are BuzzFeed’s Newest
WriterDevelop a BuzzFeed post about tourism
attractions in your universities city
Research Popular Tourist
AttractionsUse Meltwater to research popular news
articles about attractions and to track
attractions social media trendsDevelop a Presentation and
PaperMonitor peoples reaction to your post and
write a paper outlining the process

3. Authors’ Tips on
Writing a Blog

4. 4
Author Tips
• As Kandinsky says, "Everything starts with
a dot." Sometimes the hardest thing in
writing a story is where to start. You
don't need to have a great idea, you just
have to put pen to paper. Start with a bad
idea, start with the wrong direction,
start with a character you don't like,
something positive will come out of it.
– Marion Deuchars, illustrator and
author of Let’s
Make Some Great Art
• It's important to be inspired by other
writers and sources, but when it comes to
the actual writing, I swear by going into
Tunnel Vision Mode. Pretend nothing else
exists but you and your idea. Don't
compare and don't despair.
– Emma Gannon, author of Ctrl Alt Delete:

5. 5
Select 10 Attractions
• Choose attractions that
will be appealing to
the typical Buzzfeed
audience
• Ex: trendy
destinations off the
beaten path
• Each attraction also
must have social media
or news coverage so you
can include hyperlinks

6. Choose a Format

7. 7
• Traditional
newspaper article
• Photos and videos
embedded in the
article
Regular
Post • Short-form of
writing that uses a
list as its
thematic structure
Listicle
• Get the reader to
engage with your
content
• Give them fun results
Quiz

8. Research
Content

9. 9
How to Find Relevant News
Articles
• Conduct detailed searches on Meltwater to
find articles about tourist attractions
in your city
• The link below shows how to search for
relevant news articles about the
Exploratorium in San Francisco within the
last 30 days, sorting the articles by
reach
• Watch This!.

10. Deliverables

11. 11
BuzzFeed Post Requirements
• The post must
incorporate a minimum
of 5 hyperlinks to
images, articles, or
videos relating to
your post
• Your Post will be
graded on quality,
creativity, and
partly on how many
views your post
obtains over a 30 day
span.

12. 12
Reflection Paper: Due Date XXX
• What qualities make a popular
Buzzfeed post?
• How would you change your approach
after seeing the number of views and
comments you received?
• What do you think has lead to
Buzzfeed’s huge spike in popularity
over the past couple years?