The document provides an overview of the airline industry and Kingfisher Airlines through a PESTE analysis. It discusses that the airline industry is large and growing, carrying over 1.5 billion passengers annually. Kingfisher Airlines began operations in 2005 and merged with Air Deccan in 2007, operating over 375 daily flights. The PESTE analysis examines political, economic, social, technological, and environmental factors affecting the industry and Kingfisher Airlines. Key factors identified are open sky policies, rising fuel costs, an aging population, growth of e-commerce, and climate change issues.

1. AIRLINE INDUSTRY
PESTE Analysis
By:- Amit Sura
Anubhuti Anup
Arunabha Bagchi
Basuki Nath Dubey
Gaurav Talwar
Piyush Das
Ranabir Pal

2. Agenda
 Overview of the industry
 Overview of the company
 PESTE analysis

3. Overview of the industry
 Air transport services for travelling passengers
and/or freight
 Large and growing industry
 Scheduled airlines carried 1.5 billion passengers
last year
 In the past decade, air travel has grown by 7% per
year
 Recognized with an air operating certificate or
license issued by a governmental aviation body

4. Overview of the company
 Kingfisher Airlines began its operations on 9 May
2005
 On December 19th, 2007 Air Deccan and
Kingfisher Airlines decided to merge.
 Kingfisher Airlines is one of the only seven airlines
awarded 5-star rating by Skytrax
 Kingfisher operates more than 375 daily flights to
71 destinations, with regional and long-haul
international services.

5. PESTE Analysis
 Political and Legal factor
Industry Company
Open sky policy Tension with neighboring
countries
Terrorism fear Effect of 9/11
Airport slot
Factor Direction Time Level of
Probability impact
Political +ve very long term very high
and high
Legal

6. PESTE Analysis
 Economical factor
Industry Company
Increase in demand as world Contribution to the Indian
economy grows economy
Rising cost of fuel Investment in the
sector of aviation
High operation costs due to low Growth of the middle income
demand group family affects the aviation
sector
Factor Direction Time Level of
Probability impact
Economic slightly high short high
-ve term

7. PESTE Analysis
 Social factor
Industry Company
Ageing population Employment opportunities
Fashion in holidays Varied income groups
Changing family structure Job market
(western society)
Factor Direction Time Level of
Probability impact
Social +ve high long term very high

8. PESTE Analysis
 Technological factor
Industry Company
Video conferencing Satellite based navigation
system
Internet Online ticket booking
Growth of e-commerce and
e-
ticketing
Factor Direction Time Level of
Probability impact
Technologic -ve high long term very high
al

9. PESTE Analysis
 Environmental factor
Industry Company
Climate change Tourism saturation
Global warming Dependency on weather
Carbon Dioxide emission
Factor Direction Time Level of
Probability impact
Environment -ve high long term high
al

10. THANK YOU