Marketing 2.0 - Targeting mobile users using QR codes
Marketing 2.0TARGETING MOBILE USERS USING QRCODES
QR Codes = Quick ResponseCodesInvented in Japan by the Toyotasubsidiary Denso Wave in 1994Initially used to track parts inautomobile manufacturing industry.In 2009, NTT Docomo Japan startedtaking QR Codes for commercialconsumer use.
How it worksA QR Code can store information in it.A mobile user can “scan” the QR Codeusing a QR Code scanner applicationon his smartphone.QR Code scanners are available for allmajor phones.
Uses of QR CodesA QR Code can be used to Share more information about a product Perform Social Media actions on Facebook, Twitter, etc. Register for an event Purchase a product Download media like songs, wallpapers, games
Here is how QR Codes areimplemented When a person scans a QR Code, he is taken to a web page that allows the further action
LimitationsThe previous approach is not the best user experience because You need a website for a QR Code • A person scanning the QR Code will be taken to existing website only, so you need a website first. Target web page may not be mobile-friendly • The page will take a large time to load and user will have to zoom inside the page. You need different QR Codes for different actions • You need separate QR Codes for Facebook likes, Twitter, follows, product information etc.
How our solution worksWhen a person scans our QR Code, he is taken to a mobile-optimized landing page.This landing page allows the person to perform various actions from one point.
The Anatag advantageCreated targeted campaigns • Use our simple interface to create a new campaign in minutes.Lots of actions to choose from • You can put various actions like Facebook, Twitter, Product Purchase etc. on your mobile landing page.Location based Approach • Allow people to find directions to your business easily by just scanning the QR Code!Evaluate your campaign • Identify how your marketing campaign has fared based on the time, frequency, returned visitors as well as our powerful street-level location tracking.
Why to go for Anatag.In today’s world where everything has gone mobile, Anatagis THE THING that can help you connect to the masses.Share your product information in a single instant, maximizeROI on your print advertisements and bridge the media gapwith the help of Anatag