A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

1. QR
CODE

2. WHAT’S A QR
CODE?
Overview of QR Code

3. QUICK RESPONSE (QR) CODE
A QR Code is a matrix barcode (or two-dimensional code), readable by
QR scanners, mobile phones with a camera, and smartphones. The code consists
of black modules arranged in a square pattern on white background. The
information encoded can be text, URL or other data.
■ It is a mobile phone readable barcode
■ Developed by a Japanese corporation (Denso-
Wave) and released in 1994

4. TYPES OF CODES
QR Codes and 2D Codes

6. OTHER
TYPES OF
2D CODE
Although QR Codes tend to be the most
popular of the 2D Codes it’s good to be
aware of other types.
ShotCode
Aztec Code
High Capacity Color
DataMatrix
EZcode

7. QR CODE
FEATURES
In Brief

8. High Capacity Encoding of Data
QR code can handle all types of data, such
as numeric and alphabetic characters
Up to 7,089 characters can be encoded in
one symbol.
Small Printout Size
QR encoding the same amount of data in
approximately one-tenth the space of a
traditional bar code. (For a smaller printout
size, Micro QR Code is available.
Readable from any direction in 360°
It is capable of 360 degree (Omni-
directional), high speed reading.

9. Dirt and Damage Resistant
It has error correction capability. Data can be
restored even if the symbol is partially dirty or
damaged. A maximum 30% of codeword's
can be restored.
Data Density greater than Barcode
QR code contains information in both the
vertical and horizontal directions, whereas a
bar code contains data in one direction only.

10. QR Code –
Data Capacity
Type Size
Numeric only
Max. 7,089
characters
Alphanumeric
Max. 4,296
characters
Binary (8 bits)
Max. 2,953
bytes
Kanji/Kana
Max. 1,817
characters

11. HOW DOES IT
WORK?

12. ENCODING
DATA
The black modules of the QR Code contain
encoded data such as:
• Text
• URL
• vCard
• Phone number
• Text (SMS)
• Email Address
• Email Message
• Event
• Google Maps Location
• Social Media
• YouTube Video
Data

13. READING THE
ENCODED
DATA
QR Code reader apps utilize a smart phone’s
cameras to recognize the position and
alignment marks to scan the encoded data.
Position
Alignment

14. QR CODE IN
A
NUTSHELL
Position
Alignment

15. DETAILED
DESCRIPTION

16. REQUIREMENTS
Hardware and Software

17. Hardware
■ Any cell phone with a camera and the ability to install software that can interpret
the code.
■ What the device can do with the resulting data will vary depending on the
devices other features. (i.e. Internet connection)

18. QR CODE
READERS
There are a number of QR Code reader
apps available for smart phones such as:
•Kaywa
•i-nigma
•Optiscan
•QuickMark
•QR Droid
•ScanLife
•Barcode Scanner (Android)
•Quickmark (iPhone)
•BeeTagg QR Code Reader (Windows
Phone and Blackberry)
•UpCode (Blackberry)

19. QR CODE
MARKETING &
ADAPTATION
Usage statistics

20. COMMON MARKETING USES OF
QR CODES
■ URL
– Provide additional content specific to the scanned item or location such as:
■ Video describing or demoing an item
■ Additional content about the item (i.e.: reviews, rating)
■ Phone number
– Speak to a representative
■ Text
– Receive additional information
– Sign up for an offer

21. 2D CODE USAGE STATISTICS
■ 28% of smart phone users are already scanning 2D codes.
■ Percentage of users scanning 2D codes by type of smart phone:
– 48% Android
– 39% iPhone
– 18% Blackberry

22. WRAPPING IT UP

23. Advantage
■ QR codes can be scanned
anytime, anywhere with mobile
phones
■ Quick response through QR
codes.
■ Multiple uses of these codes
Disadvantages
■ Users must be equipped with a
camera phone and the correct
reader software that can scan the
image of the QR Code. Currently
only Smartphone’s are technically
equipped to do this.
■ Many users that have mobile
phones that have cameras are
unable to get QR reading software
for their phones.

24. QUESTIONS ??