This document discusses the importance of developing an effective dissemination plan for research findings. It identifies key aspects of such a plan including defining goals and target audiences, determining the best methods and channels for reaching each audience, and establishing a timeline for execution. Effective dissemination plans are oriented to user needs, employ various formats and channels, leverage existing networks, and produce concise and useful outputs. Common dissemination channels include academic journals, conferences, reports to funders, the lay press, teaching, and stakeholder presentations. Developing a dissemination plan for all studies can help improve research communication and impact.

1. DISSEMINATION OF REASECH FINDINGS
By Dr Sarah Khanakwa

2. Learning outcomes
2
To enhance Participants’ capacity to
appreciate :
 The concepts of “dissemination ”of
research findings.
 The Importance of dissemination ”of
research findings.
 To highlight research dissemination
strategies.

3. Developing Dissemination
Plan
3
Key questions
 Goal:
What are the goals and objectives of the
dissemination effort?
What effect is the dissemination plan aimed
at producing?

4. Developing Dissemination
Plan
4
Key questions
 Audience:
Who is affected most by this research?
Who would be interested in learning about
the study findings?

5. Developing dissemination
plan
5
 Means: What is the most effective
way to reach each audience?
Which resources does each group
typically access?
 Execution: When should each
aspect of the dissemination plan
occur (e.g. at which points - during
the study or afterwards)? Who will
be responsible for dissemination

6. Key characteristics of an
effective dissemination plan
6
 Oriented toward the needs of the user,
e.g. relying on appropriate language and
information level.
 Include various dissemination methods
such as written, graphical, electronic,
and/or verbal mediums.
 Draw upon existing resources,
relationships and networks.

7. Key characteristics of an effective
dissemination plan -Ctd
7
Motivations
Change policy
Develop career
Help someone
Use resources wisely

8. Key characteristics con’t
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Concise – Make it short and to
the point.
Pull out key points – Make a
bulleted list, with one finding or
conclusion per bullet.
Interesting – Take the time to sort
through all of your findings, and
present and discuss those that are
new and compelling.

9. Key characteristics con’t
9
 Responsive – Consider your target
audiences and the type of document
you are writing.
 Useful – Write clear conclusions and
recommendations. They are more
usable - If the reader knows what to do
with the information, they will more
likely to do it.
 Attractive – Spend a small portion of
your budget to print documents in

10. Dissemination Channels
10
Journal
Full paper
Short report/letter
News item
Editorial

11. Dissemination Channels
11
Conference
Local/national/ international
Poster-The poster is usually a mixture of a brief text mixed with
tables, graphs, pictures, and other presentation formats. At a conference, the
researcher stands by the poster display while other participants can come
and view the presentation and interact with the author.
Oral presentation
Report to funder
Publish as a report

12. Dissemination Channels-Ctd
12
Set up conference or seminar
Within departmen
Area or regional meeting
National

13. Dissemination Channels-Ctd
13
Lay Press
Newsletter
Newspapers
TV/Radio
Internet
Teaching

14. Limitations of
Channels
14
Limitations of academic journals
and conferences
Expensive
Restricted/limited audience

15. Presenting Results to
Stakeholders
15
1. Arrange your presentation
 Avoid technical jargon.
 Do not overload the audience
with either too much qualitative
or even statistical data.
2. Prepare appropriate visual aids

16. Presenting Results to
Stakeholders
16
3. Discuss the findings and
recommendations with different
target groups.
4. Academic panel.

17. How can we Improve
Dissemination?
17
 Create a dissemination plan for all
studies.
 Disseminate research progress and
findings to study participants.
 Disseminate research progress and
findings to agencies and service
providers.

18. Improve Dissemination (Ctd)
18
Disseminate research findings to
community.
Disseminate research findings to
policymakers.

19. Letter of thanks to study
participants
19
 Thanking study participants for their
involvement is one of the most
essential components of any research
protocol.

20. Letter of thanks to study
participants-Ctd
20
 Letters may take many forms, and
Could include research findings, if
appropriate or applicable.
Could inform participants where to
get findings if interested.
Could ask for their appropriate form
of findings.

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