The document provides information about cover letters, including what they are, how to write them, their format and purpose. It explains that a cover letter is a letter of introduction used to explain who you are and why you are contacting the employer. It then outlines the typical structure of a cover letter, including an opening paragraph, briefly outlining your background and qualifications, highlighting your suitability for the position, and closing the letter. The purpose is to introduce yourself to the potential employer and increase your chances of getting an interview. An effective cover letter should get the employer interested in your resume and motivate them to interview you.

1. Cover Letter

20. Ms. Susan Smith Vice President Account Director Acme Advertising 1234 Madison Avenue New York, NY 10502 Dear Ms. Smith: Bob Randall, senior vice president of media at Jones Advertising, suggested that I write to you. I met with him recently to talk about media as a possible career option and he was very helpful. He suggested that you might be able to provide some insight into the opportunities in account services. I am a senior at New York University majoring in English literature. My interest in an advertising career is a result of work I did as a volunteer on Senator Hillary Clinton's election campaign and my subsequent internship at Jack Morris Advertising. I would like a few minutes of your time to explore the role of account services, what a typical day is like, the kinds of problems you encounter and the most rewarding part of your job. I know your time is valuable. I will call next week to arrange a brief meeting. Sincerely, Jane Smart