Coursera is an online education platform that connects universities and companies to learners worldwide. It offers massive open online courses (MOOCs) from top institutions on subjects like business, technology, and humanities. While initially popular among well-educated individuals from developed countries, Coursera's reach has expanded globally with over 100 million users. It generates revenue by taking a cut of fees paid by university partners and is exploring additional monetization methods like professional certifications. Founded by computer scientists Andrew Ng and Daphne Koller, Coursera has grown rapidly but faces competition from non-profit platforms like edX that offer lower costs and a wider audience.

1. WHITEBOARDS TO WEBSITES: ONLINE EDUCATION
Amin Ullah (AULLAH)

2. •Coursera provides a platform
where learners can connect to
universities/companies.

3. •Coursera provides a platform
where universities/companies
can connect to learners.

4. WHAT’S IN A PLATFORM?
Central Administration
(Support, Certifications, and Costs)
One Infrastructure
Marketing

5. • for education
Shop courses, chose different schools, check out reviews, purchase a subscription.

6. •Who uses Coursera?

7. •According to Coursera:
•“The World”
•“Anyone, anywhere”

8. •According to Research:
Well off, well educated people from
developed countries, and select
developing countries.

9. About Coursera
•For Profit, Private Company
•50-140M in Estimated Revenue
•140 Employees

10. BY WEBSITE VISITORS
Country Share of Visits
United States 15% --- 5 Million
India 11% --- 3.6 Million
Brazil 3% --- 1 Million
China 3% --- 1 Million
Total: 100% 33 Million

11. 2.1 Million Course Completions per 25
Million Attempts
37 Million Registered Users
40% Business and Technology Courses

13. 100 MILLION Q1 2019

14. What’s Driving the Revenue??
Coursera takes 50-85% of gross
revenue from university partners

15. What’s Driving the Revenue??
More ways to monetize:
Provide services to businesses

16. What’s Driving the Revenue??
Have you noticed the signs???

17. What’s Driving the Revenue??
Put Coursera Courses on Linked
in…..

18. FOUNDERS

20. •2013 – 1 million in revenue
•2016 – fee to view majority of course content
•2016 – Coursera for Business
•2017 – Coursera for Governments and
Nonprofits.
•2018 – Six Coursera degrees (2 from Michigan)

21. STATEMENTS FROM ANDREW
• ANDREW NG: Actually, I’m seeing a lot of interest definitely in the U.S. and
in China to work with us and to pursue these AI opportunities. I think AI,
frankly, is global. I am seeing a lot of interest in SiliconValley and Beijing,
and also a lot of interest in India and in a few places in Europe.
• ANDREW NG:That is my on-campus Stanford class that has over 1,000
people.The Coursera class is much larger than 1,000.
• ANDREW NG:The first machine learning course I offered on Coursera had
over 1.8 million enrollments.

22. STATEMENTS FROM ANDREW
• ANDREW NG: Actually, I’m seeing a lot of interest definitely in the U.S. and
in China to work with us and to pursue these AI opportunities. I think AI,
frankly, is global. I am seeing a lot of interest in SiliconValley and Beijing,
and also a lot of interest in India and in a few places in Europe.
• ANDREW NG:That is my on-campus Stanford class that has over 1,000
people.The Coursera class is much larger than 1,000.
• ANDREW NG:The first machine learning course I offered on Coursera had
over 1.8 million enrollments.

23. COMPETITION
edX is not for profit, has content for wider
audience.
Coursera is better at monetization

24. SECRET SAUCE
Coursera is better at monetization
(LinkedIn Certs, Hard to find Prices,
Recommendations)
Less Risk

28. The problem with all of these is
that its online.
Only monologic discourse.

29. AI may change that.
Andrew Ng is worth 1.5 Billion

30. Success?Yes
Around the world?? Perhaps
not.

31. CITATIONS
• https://www.classcentral.com/report/mooc-stats-2018/
• https://www.crunchbase.com/organization/coursera#section-funding-rounds
• https://hbr.org/2015/09/whos-benefiting-from-moocs-and-why
• https://996.ggvc.com/2018/01/15/episode-2-andrew-ng/
• https://blog.coursera.org/about/
• https://www.deeplearning.ai/
• https://medium.com/@irshaduetian/review-of-machine-learning-course-by-andrew-ng-and-what-to-do-next-1184d45ad16a
• https://en.wikipedia.org/wiki/Andrew_Ng
• https://en.everybodywiki.com/ZyBooks
• https://www.edsurge.com/news/2018-06-07-andrew-ng-is-probably-teaching-more-students-than-anyone-else-on-the-planet-without-a-
university-involved
• https://www.mooc-list.com/instructor/andrew-ng