The world's first micro-learning platform.

2. EXECUTIVE
SUMMARY
Coursmos
-­‐
is
the
world’s
first
micro-­‐learning
plaKorm.
• Founded:
January
of
2014.
Website
launched:
March
of
2014
• Funding:
$680K
• Number
of
courses:
More
than
10,200
covering
20
major
areas.
• Users:
350,000
students,
4,000
instructors,
800,000
viewers.
• Fully
developed:
web-­‐site,
iOS
and
Android
applicaLons.
• Office:
San
Francisco.

3. Roman
Kostochka
CEO
Co-­‐Founder.
14
years
management
experience
in
companies
employing
up
to
1,400
people.
Led
projects
raised
up
to
$28M.
Serial
entrepreneur.
Pavel
Konon
Lead
Developer
8
years
experience.
Skilled
Web
developer
with
clear
view
about
how
to
do
a
lot
spending
less
Lme.
Pavel
Dmitriev
CMO
Co-­‐Founder.
10
years
experience
in
branding
and
adverLsing
development,
includes
own
branding
agency.
Serial
entrepreneur.
Vyacheslav
Grachev
CTO
Svyaznoy
(18,000
employees).
12
years
experience
-­‐
soUware
development
(Web,
SaaS)
from
concepLon
through
to
market.
Kateryna
Seledets
Business
Development
Manager
Co-­‐Founder.
7
years
experience
in
Business
Development.
Investor
relaLons
expert.
Organized
business
incubator
program
in
Silicon
Valley.
TEAM
Todd
Gibson
Growth
Hacker
Entrepreneur
with
finely
balanced
social
markeLng,
design,
engineering
and
sales
experience.
Devilishly
clever
growth
creator.
Igor
Pahomov
Head
of
Sales
7
years
experience
in
sales
and
moneLzaLon.
Has
entrepreneurial
drive
with
business-­‐
management
skills
to
drive
gains
in
revenue,
market
share
and
profit
performance.
Paul
Shuteyev
MarkeXng
&
AdverXsing
7
years
of
markeLng
experience
in
both
corporaLons
and
internaLonal
adverLsing
agencies.
Our
team
includes
15
professionals
from
the
USA,
EU,
Russia,
Belarus
and
Ukraine

4. ADVISORS
Igor
Ryabenkiy
Angel
Investor,
Managing
Partner
at
Altair
Capital
Management.
Igor
Shoifot
Entrepreneur,
investor,
managing
partner
in
TMT
Investments.
Jon
Nordmark
Founder,
Chairman
of
eBags.com,
Partner
at
Iterate
Studio.
Brian
Sathianathan
Emerging
Technologies
in
Turner,
ex
Apple
Inc.
Pedro
Sanchez
de
Lozada
ex
Udemy
-­‐
Business
Development
and
MarkeLng,
TEDxUChicago.
Dmitry
Ufaev
Managing
Partner
Synergy
InnovaLons
Venture
Fund.
Happy
Farm
InternaLonal
Business
Accelerator

5. TechCrunch
and
The
Economist
called
Coursmos
the
main
driving
force
of
the
new
educaXonal
trend
micro-­‐learning.
PRESS
named
Coursmos
one
of
TOP-­‐100
InteresXng
EdTech
Startups.
named
Coursmos
one
of
TOP-­‐10
the
best
to
use
free
mobile
learning
apps.

6. KEY
PARTNERSHIPS

7. MARKET
Global
E-­‐Learning
Market
-­‐
$100B
with
23%
annual
growth
Sources:
IBIS
Capital,
GSV
Advisors,
Eduventures,
IndexBox
Marke=ng,
Ambient
Insight,
ThinkEquity
Partners.
• 5M
people
have
created
educaLonal
videos
on
YouTube.
• 400M
viewers
of
educaLonal
videos
on
YouTube.
• 10M
online
students
on
Coursera,
Udemy,
etc.
• The
top
10
instructors
on
Udemy
earned
$2.0M
last
year.

8. PROBLEM
People
do
not
obtain
the
knowledge
they
want
–
taking
online
courses!
4%
Only
4%
of
online
students
stay
long
enough
to
complete
the
courses…
“Three
years
Sebas,an
Thrun
recorded
his
Stanford
class
on
Ar,ficial
Intelligence,
released
it
online
to
a
staggering
180,000
students,
and
started
a
“revolu,on
in
higher
educa,on.”
Soon
aAer,
Coursera,
Udacity
and
others
promised
free
access
to
valuable
content,
supposedly
delivering
a
disrup,ve
solu,on
that
would
solve
massive
student
debt
and
a
struggling
economy.
Since
then,
over
8
million
students
have
enrolled
in
their
courses.
This
year,
that
revolu,on
fizzled.
Only
half
of
those
who
signed
up
–
actually
watched
even
one
lecture,
and
only
4
percent
stayed
long
enough
to
complete
a
course.”
Dan
Friedman,
“TechCrunch”,
September
2014

9. PROBLEM
96%
Why?
Long,
boring
courses.
Lack
of
Xme
and
moXvaXon.
MOOCs
do
not
give
knowledge
students
are
looking
for.
Students
are
not
involved
in
the
process
of
creaXng
MOOCs.

10. SOLUTION
For
students:
The
smart
micro-­‐learning
plaKorm,
which
understands
their
interests
and
problems
about
lack
of
Xme
and
moXvaXon,
adapts
an
educaXon
process
to
the
rhythm
of
a
generaXon
that
remains
distracted.
For
instructors:
This
is
an
easy
and
effecXve
way
of
sharing
knowledge.
Instructors
see
the
demand
of
online
courses
and
with
easy
tools
can
create
them,
as
well
as
mobile
applicaXon
and
student
communiXes.
Instructors
can
also
moneXze
their
knowledge.
Instructors
courses Coursmos
demand Students

11. SOLUTION:
WEB-­‐PLATFORM
• Micro-­‐course
format:
7
micro-­‐lessons,
up
to
3
minutes
long
each.
• Requests
-­‐
effecXve
tool
which
helps
to
create
and
make
a
demand
at
online-­‐educaXon
market.
• Linking
courses
to
form
a
knowledge
cloud.
• Intelligent
and
personalized
course
recommendaXon
system.
• Tool
for
students
to
enhance
the
educaXon
process.
• Micro-­‐community
focusing
on
different
aspects
of
educaXon.
•
It`s
only
one
click
to
watch
a
course.
•
Simple
and
user
friendly
ways
for
creaXng
course.
• Tools
for
instructors
to
promote
their
courses.

12. SOLUTION:
MOBILE
APPLICATION
• Course
feeds
learning.
• Intelligent
course
recommendaXon
system.
• Fast
search
and
course
selecXon.
• MoXvaXonal
triggers
system.
• Easiest
course
creaXon
tool.
• Video
ediXng
in
you
smartphone.
New
iOS
App
will
be
launched
in
December
of
2014

13. SOLUTION:
CHARITY
PROJECT
Project
mission
is
to
change
the
world
of
online
educaLon,
by
creaLng
a
unique
bridge
between
the
people
who
seek
knowledge
and
those
who
can
provide
that
knowledge.
We
will
work
with
youth
foundaLons
and
chariLes
to
ensure
that
as
many
children
as
possible
have
access
to
the
future
of
educaLon.
We
will
ask
children
just
2
simple
quesLons:
• What
is
your
dream?
• What
do
you
want
to
learn
to
make
your
dream
come
true?
The
Instructors
would
pick
one
out
of
a
thousands
of
requests
made
by
children,
and
answer
it
with
experLse.
Feedback
would
be
provided
by
both
instructor
who
answered
a
quesLon
and
the
child
who
made
a
request
to
Coursmos.com.

14. REVIEWS
FROM
USERS
“It's
an
incredibly
interesXng
and
promising
concept.”
Mark
Pan,
Coursera
“I
really
like
using
your
product!
Micro
online
courses
awesome!”
Verena
Roberts,
Consultant
and
Open
Educator
“I
just
love
what
you
are
doing.
I
did
an
enterprise-­‐wide
training
iniXaXve
for
CDW
here
in
Chicago
and
implemented
your
concept
of
micro-­‐courses.
It
really
changed
the
way
people
embraced
and
integrated
the
learning
faster.”
Melissa
Giovagnoli
Wilson,
Founder
at
Networlding
“I
love
the
micro-­‐course
concept!”
Andoni
Sanz,
School
teacher
Computer
Science

15. -­‐
transacXon
fee
Instructors
courses Coursmos
demand Students
$
BUSINESS
MODEL
EssenXal
business
model
-­‐
revenue
sharing
model
The
sales
pilot
period
–
conversion
1%
The
next
step:
SubscripXon

16. Average
check,
$
Number
of
clients
SaaS
soluXon
and
course
development
for
corporate
educaXon
Revenue
share
model
iOS
and
Android
app
development
for
Instructors
Freemium-­‐advanced
features
for
Instructors
PromoXon
of
goods
and
services
Guidelines
on
product
and
service
usage
SubscripXon
Micro-­‐cerXficaXon
for
students
MONETIZATION
1К
10К
100К
1M
$100
$1K
$5K
$10K
$20

17. TRACTION
10"000"
8"000"
6"000"
4"000"
2"000"
0"
The$Number$of$Courses,$2014$year$
January" February" March" April" May" June" July" August" September" October"
350"000"
300"000"
250"000"
200"000"
150"000"
100"000"
50"000"
0"
The$Number$of$Students,$2014$year$
March" April" May" June" July" August" September" October"
The
number
of
courses
increased
from
30
to
10,000
during
last
10
months
The
number
of
users
increased
from
100
to
350,000
during
last
8
months
Instructors
4,000
Sessions
450,000
Pageviews
830,000
Lessons
45,000

18. ANALYTICS
The$Number$of$Organic$Sessions,$2014$year$
Users
Engagement
Course
compleLon
rate
Lesson
compleLon
rate
Time
on
Site
The
dynamics
of
organic
traffic
sources
20%
60%
1-­‐2
min
-­‐
13%
3-­‐10
min
-­‐
16%
11-­‐30
min
-­‐
22%
May,
2014
October,
2014
RetenXon
10%
17%
Bounce
Rate
16%
9%
Pageviews
per
Visitor
3.33
2.2
Avg.
Time
on
Site
1:48
5:53
180"000"
150"000"
120"000"
90"000"
60"000"
30"000"
0"
March" April" May" June" July" August" September" October"

19. Geo
locaXon
(230
countries):
Male
52%
Female
48%
Devices:
United
States
-­‐
18.0%
India
-­‐
9.0%
United
Kingdom
-­‐
3.2%
Nigeria
-­‐
3.2%
Saudi
Arabia
-­‐
2.6%
Indonesia
-­‐
2.3%
Sri
Lanka
-­‐
2.2%
Russia
-­‐
2.1%
Desktop
-­‐
52.7%
Mobile
-­‐
37.5%
Tablet
-­‐
9.8%
30%#
25%#
20%#
15%#
10%#
5%#
0%#
Age,#years#
18)24# 25)34# 35)44# 45)54# 55)64# 65+#
ANALYTICS

20. COMPETITIVE
ANALYSIS
Launch,
year
Funding
Number
of
Courses
Course
compleLon
rate
Time
on
Site
Pageviews
per
Visitor
Bounce
Rate
Coursmos
2014
$0.68M
10,200
20%
5:53
2.2
9%
Udemy
2010
$48.0M
20,000
6%
6:13
6.0
41%
Coursera
2011
$85.0M
500
4%
9:13
7.5
23%
Udacity
2012
$55.0M
50
9%
6:58
7.9
39%
Curious
2012
$22.5M
3,000
n/a
4:02
2.7
46%
Skillshare
2012
$10.8M
530
n/a
4:20
4.9
39%
Sources:
www.alexa.com,
www.crunchbase.com,
www.techcrunch.com
October
of
2014

21. Coursera
Udemy
Coursmos
YouTube
COMPETITORS
Funding
$85M
$48M
$0.68M
$11,5M
Number
of
courses
500
20,000
10,200
280,000,000
Funding
/
courses
$
170,000
$2,400
$70
$0.04
Online
Learning
PlaKorms
User
Generated
Content
Micro
Learning
PlaKorm

22. Not
for
educaXon
and
online
courses
creaXon.
Long
and
difficult
to
complete
MOOCs.
Smart
micro-­‐learning
plaKorm
for
simple
and
effecXve
way
of
sharing
knowledge.
COMPETITORS

23. Features
Coursera
Udemy
Coursmos
YouTube
COMPETITORS
MOOC
format
Courses
creaXon
with
Web
Course
creaXon
with
Mobile
App
Can
contain
addiXonal
materials
Variety
of
topics
С
Average
content
quality
Course
creaXon
requests
Linking
courses
to
form
a
knowledge
cloud
Kixens
and
puppies

24. FUNDING
Raised
so
far:
$680K
Costs
structure:
35%
-­‐
Business
Development
Team
30%
-­‐
Developers
Team
13%
-­‐
PromoXon
12%
-­‐
HosXng,
tools,
and
services
5%
-­‐
Office
costs
5%
-­‐
Other
Burn
rate
-­‐
$50К
Imperious
Group
Venture
Fund,
Angel
Investors,
Business
Accelerator

25. INVESTORS`
COMMENTS
ABOUT
COURSMOS
“Mobile,
direct
to
consumer,
and
bite
sized
content
are
all
definitely
interes=ng
to
us”.
“We`d
love
to
be
reconsidered
aKer
you`ve
put
this
round
of
funding
to
work”.
Bart
Dessaint,
“Andreessen
Horowitz”
Gregg
Alpert,
“Pearson”
“I
definitely
like
what
you
guys
are
puPng
together
and
will
con=nue
to
track
the
company”.
Alex
Clayton,
“Redpoint
Ventures”

26. Coursmos
#3
on
RAISING

27. RAISING
Target
investment:
$500K
Pre-­‐money
$5M
Purpose
of
Investments:
• Launch
new
avenues
of
moneXzing
• Launch
of
a
Requests
tool
• Launch
new
iOS
and
Android
Apps
Product
research
and
development
• Users
acquisiXon
• TranslaXng
plaKorm
to
addiXonal
languages

28. MILESTONES
October
2014
2014
2015
2016
2017
Total
Number
of
Courses
10,200
20,000
80,000
140,000
200,000
200,000
Number
of
Authors
4,000
7,800
23,600
33,000
39,500
39,500
Number
of
Students
71,200
315,000
4,400,000
20,160,000
41,400,000
66,300,000
Revenue,
$
-­‐
20,000
2,600,000
16,800,000
56,300,000
75,700,000
Expenses,
$
49,000
690,000
908,700
1,700,000
2,150,000
5,500,000
Cash
flow,
$
-­‐630,000
-­‐710,000
1,000,000
16,080,000
70,200,000
70,200,000
Break-­‐even
point
February,
2015
Recoupment
period
September,
2015
Round
A
May,
2014

29. EXIT
STRATEGY
Coursmos
exit
strategy:
acquisiXon
in
2-­‐3
years
PotenXal
acquirers:
Company
EducaLon
Revenue
HQ
Market
cap,
$bn
Pearson
75%
UK
14.8
Mc
Graw
Hill
37%
US
23.2
Benesse
74%
Japan
4.2
The
Washington
Post
Company
58%
US
2.8
Apollo
Group
100%
US
2.9

30. EXIT
STRATEGY
EXAMPLES
$185M
Recent
(2012-­‐2014)
acquisiXons
by
$721M
$650M
$400M
$230M
$140M

31. Roman
Kostochka
i@coursmos.com
www.coursmos.com
angel.co/coursmos