this presentation gves the overall plan for promoting and establishing an app in the field of e-learning

1. When you focus on Money, You build a Company.
But,
When you focus on People, You build an Empire.

2. “Your Partner in a journey called Career”

3. Present “Learning” Behavior
Coaching Institutes Seniors/Professors Books/YouTube
For any kind of supplementary training, knowledge enhancement or honing technical skills

4. Problems associated with the Present situation
High Cost without adequate Quality & Effectiveness
Time-consuming -> Finding institutes/trainers & commuting
Boring & Monotonous
Don’t promote “Continuous Learning Behavior” & high drop-out
Mushroom growth of training institutes sacrificing quality education
Extensive commercialization of the Education Sector
No standardized “certification” procedure adopted

5. What exactly is OnQourse ?
Sector: Education Technology Website: http://onqourse.com
MVP: Yes, the LMS Current Stage: Beta Testing
“An Online Learning Marketplace.”

6. What do we mean by Online Learning Marketplace?
An online platform for Instructors to Share their Knowledge.
Inspire Millions.
Monetize their expertize.
An online platform for Learners to Learn Skills for work/hobby
An Aggregator connecting the Learners to the Instructors
and also,
Providing a medium for effective Knowledge Transfer

7. Alternative Learning
Solution
Social Learning
Fun, Rewarding & Incentivized
Cost-effective
“An alternative platform, more Accessible, Engaging and
supporting Lifelong learning.”
What do we want to do?

8. Online Learning
Our Approach & Solution

10. Get Points for

12. Our Learning Process
User
signs up
Pays for the
course
Takes the
course
Completes the
course
Learning
Performance
Indicators
Cashback on the
basis of learning
indicators
Redemption
Gifts

13. Benefits of our solution

14. The Market
Our Target market includes students pursuing Under-
graduate as well as Post-Graduate courses. In the longer
run, we plan to target corporate professionals also.
As of now, the present Asian E-learning Market include:-
Revenues from the sale of E-learning reached $5.2
billion in 2011, $7.1 billion in 2013 and are expected
to more than double to $11.5 billion by 2016.
At 17.3% Asia has the world’s highest growth rate
for E-learning.
India, in particular has a growth rate of 18.4% when
it comes to online learning.
Asian E-Learning Market (in billion $’s)
[Rising Star Sector]

15. Strong Government
Initiatives
Literacy
Development
Shortage of Quality
Instructors
Growing adoption of
Technology

16. School College Job
Kind of Training Required
• School Tuitions
• College Entrance
• Skills that make them
employable & deployable
• Professional Growth
• Technical Skills
Existing Companies in the Online Sphere

17. USP’s / Key Differentiators
MARKETPLACE
INCENTIVIZED LEARNING
SOCIAL + GAMIFIED
LIVE INSTRUCTOR

18. Marketing Strategy
SOCIAL MEDIA MARKETING
REFERRAL MARKETING
PARTNERING WITH INFLUENCERS
Individuals Institutions
Incentives to the present users Campus Ambassador Program
#KnowledgeNuggets
[Advertisements & Promotional Activities (ATL & BTL) will support the above]

19. Year 1 Year 3
Year 2
1,00,000
Learners
Courses
Instructors
200
100
10,00,000
3200
1600
4,00,000
1000
500
Growth Projections (Userbase, Courses & Instructors)

20. Year 1 Year 3
Year 2
₹96,000
₹6,00,000
₹50,00,000
₹60,00,000
₹3,84,000
₹30,00,000
₹1,38,00,000
₹1,00,00,000
₹2,04,000
₹21,00,000
₹94,00,000
₹80,00,000
COST
₹1.26 cr ₹2.71cr
₹1.97cr
Servers
Employees
Marketing
Infrastructure
₹10,00,000
Instructor
acquisition

21. Sources of Revenue
 Revenue sharing model with the instructors
 Customized solutions for Colleges/Industry
 Advertising (Later stage)

22. Customer Acquisition Cost, Lifetime Value & Pay back
 Customer acquisition cost (CAC)
 Customer Life-time value (LTV)
 CAC Payback Period
Total “Sales” expense per month
No. of new customers per month
CAC =
LTV = Monthly revenue x Gross profit % x Lifetime months
(by the individual customer)
CAC
( (Monthly revenue) x (Gross Profit % ) )
PBP =
₹40
₹108
7 months

23. Our Analysis

24. “LTV : CAC” Ratio & CAC Payback Period
Our Results :
LTV : CAC = 2.7 CAC PBP = 6.67 months

25.  This presentation was created during a Marketing internship with Dr
Sameer Mathur, IIM Lucknow
Binayjeet Singh
(student at NSIT)