Country of origin refers to the country where a product is manufactured or grown. It influences how consumers perceive products and can differentiate a product from competitors. The country of origin effect describes how a consumer's perception of a product is impacted by where it comes from, taking into account their experience, knowledge, and stereotypes about that country. A country's reputation for quality in a particular product category as well as political and cultural relationships between countries can create biases toward products from certain origins.

1. By
SURYADEV MAITY
Reg No : 12397104

2. Country of origin (COO):
Is the country of manufacture, production, or growth
where an article or product comes from. There are
differing rules of origin under various national laws
and international treaties.
From a marketing perspective, country of origin is a
way to differentiate the product from the competitors.
INDIA CHINA JAPAN KORIA ENGLAND

3. Global Branding :
• Country of Origin
 Country with which good/service is associated
• Country of Manufacture
 Country where the product is manufactured (for products)
 Country where the headquarters are located (for services)
• In the absence of other product information, country
of origin impacts consumers’ product evaluations

4. Country of Origin Effect (COE):
• Where a product or brand comes from often influences
a consumer preception of the product
• Country-of-origineffect: deals with quality perceptions
of products. This effect differs by product category and
quality level of the country of production.
•Country-of-design, country-of-production
• Country-of-origin bias: customers tend to overstate
the positive and negative of product attributes and
this can cause a bias towards products from a given
country.

5. • Experience
• Knowledge
• Stereotypes
• Ethnocentrism
• Political and/or cultural relationship between country
Elements of Country of Origin Effect: