The document provides an overview of consumer research tools available in a country manager software for analyzing target markets in Venezuela. It details four types of consumer research: shopping habits, decision criteria, awareness of competitor brands, and brands purchased. It focuses on analyzing the younger white consumer segment, which prefers small tube or gel toothpastes and prioritizes effectiveness and size in decision making. While one local brand has 100% of the white toothpaste market share, this segment is actually purchasing economy or healthy toothpastes from other local and regional brands.

1. Country Manager Consumer Research