Prod mgmt overview

[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Overview - Product Management ,[object Object],[object Object],[object Object],[object Object],09/23/11

Product Manager’s Qualifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11 From a Survey of Product Managers (<$500 Million - 8; >$500 Million - 15)

Product Manager’s Critical Skills 09/23/11 From a Survey of Product Managers (<$500 Million - 8; >$500 Million - 15) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Manager’s Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11 From a Survey of Product Managers (<$500 Million - 8; >$500 Million - 15)

Marketing Organization ,[object Object],[object Object],[object Object],[object Object],09/23/11

Product-Focused Organizations ,[object Object],[object Object],[object Object],[object Object],09/23/11

Market-Focused Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Functionally Focused Organizations ,[object Object],[object Object],[object Object],09/23/11

Role of Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Marketing Organization Implications of Global Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Changes Affecting Product Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Changes Affecting Product Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],09/23/11

Impact of Change on Organizational Structure: Category Management ,[object Object],[object Object],[object Object],[object Object],09/23/11

Prod mgmt overview

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Editor's Notes